Remnant inventory is the left-over inventory that publishers were unable to sell via their premium deals like direct ad sales.
For example: A publisher has a deal with an advertiser to provide him with 500K impressions in a month.
But ends up generating 600K impressions for that month.
What is ad space
Ad space is the area of a website or Web page dedicated to online advertisements.
This space is critical for organizations and websites driven by advertising revenue. Ad space pricing is generally determined according to ad format, placement and website traffic.
Is AdX a DSP
Is Google AdX a DSP? A demand-side platform (DSP) helps advertisers find the best ad spaces to run their ads.
It enables them more control over where they want their ad to run and the criteria to run it.
In a sense, Google AdX works as a DSP for the advertiser’s side.
Is Google Double Click a DSP
DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google.
Is AdX an SSP
Is Google AdX A SSP? Google AdX is widely regarded as one of the best SSPs in the market.
As the world’s largest exchange of global inventory, AdX provides strong performance for publishers.
Other popular SSPs include OpenX, Pubmatic, and Magnite.
What is Google’s DSP called
Google actually has their own full-featured DSP known as “Display and Video 360,” which provides much more robust targeting and reporting capabilities.
There are a couple of key features that make a DSP desirable for marketers: 1.
Ability to absorb and target users based on third party data sources.
How many possible levels of Organisational hierarchy exist for each new ad unit
3 levels of management in organizational hierarchy; (1) Top-level, (2) middle-level, and (3) lower level.
What are free product listings
Free listings allow customers to see product results from your store across Google, such as on the Shopping tab, YouTube, Google Search (.com), Google Images, and Google Lens.
What is Google’s SSP called
While AdSense remains a separate product for small-medium sized publishers, Google Ad Manager combines Google’s popular ad server/SSP (formerly DFP) and their industry-leading ad exchange (AdX).
What benefits does running programmatic ads offer compared to other digital marketing channels
Benefits of Programmatic Ad Buying Include: Reduced overall advertising costs. Ability to optimize and target the right audience in real time.
Higher ROI. Leveraging unique data sets, both first- and third-party.
What is DoubleClick Ad Exchange
The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web.
What is CTR in digital advertising
Clickthrough rate (CTR): Definition CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Is Gam a DSP
Absolutely! Google Ad Manager functions as a demand-side platform (DSP, a platform that allows digital advertising buyers to manage multiple ad exchanges in one place), but it offers many other features as well.
What is Google DoubleClick called now
Learn more about Display & Video 360. Search Ads 360 is the new name for DoubleClick Search.
You can continue to use Search Ads 360 to help you plan and buy your search campaigns on Google and other search engines, as well as measure campaign success on search and social engines.
What are the types of bidding?
- cost-per-click (CPC)
- cost-per-thousand impressions (CPM)
- Active View cost-per-thousand impressions (Active View CPM)
- cost-per-engagement (CPE)
What is open bidding
Open Bidding allows you to invite third-party demand partners to compete for your inventory in a single auction with real-time, server-to-server bidding.
How do I get paid on Instagram?
- Create sponsored posts for brands that want to get in front of your audience
- Become an affiliate and making a commission selling other brands’ products
- Create and selling a physical or digital product or offering a paid service
- Set up an Instagram Shop
What is the open bidding
Open Bidding allows you to invite third-party demand partners to compete for your inventory in a single auction with real-time, server-to-server bidding.
Open Bidding in Ad Manager also provides simplified trafficking, reporting, and billing.
How many types of bidding are there
There are seven models along the sourcing/bidding continuum: basic provider, approved provider, preferred provider, performance-based/managed services model, vested business model, shared services model and equity partnerships.
What is DCM called now
DoubleClick Bid Manager is now Display & Video 360 It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
What is placement line item
A placement is an optional tool for grouping ad units. A placement is a collection of one or more ad units where an advertiser’s ad can be displayed.
You can create placements to identify ad units that an advertiser might want to target.
How do DSP make money
Share: Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and from lots of other hidden extras they charge for.
What is the difference between open bid and close bid
Bids are typically sealed and selection occurs through either an open bidding process, in which they are revealed in view of the bidders, or a closed bidding process, in which they are opened in a closed session.
The process is designed to increase the competitiveness of pricing and minimize the preferential treatment.
Is Apple building a DSP
We’re breaking down what this means for publishers and advertisers. Last week, Digiday broke the news that Apple is building its own demand-side platform (DSP) after a job posting for a senior manager to “drive the design of the most privacy-forward, sophisticated demand-side platform possible” was published online.
Is Facebook a DSP
Yes, the FB ad manager can be described as a DSP. But what is a DSP really?
It’s a platform that allows advertisers to buy ad spaces, in real-time, from multiple web owners.
A competent DSP(Demand Side Platform) is the one that has thousands of opportunities (sometimes global ad spaces) available for marketers.
What is the biggest SSP?
- Google Ad Manager
- OpenX
- Rubicon project (Magnite)
- Xandr
- SpotX
- Teads TV
- Index Exchange
- Sovrn
Is Facebook a DSP or SSP
Yes, the FB ad manager can be described as a DSP.
What are third party tags
A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server, which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server.
How much does 1k followers make on Instagram
Average monthly income nears $3,000 Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month.
Mega-influencers (more than one million followers) make $15,356 per month.
What are passback tags
Passback tags can be used to serve ads from your Ad Manager network on another publisher’s website.
In these cases, the GPT passback tag would be trafficked by the other publisher and would return an ad from your own Ad Manager network.
References
https://developers.google.com/publisher-tag/guides/passback-tags
https://www.sortly.com/blog/what-is-the-best-way-to-keep-track-of-inventory/
https://www.codefuel.com/blog/google-adx-vs-adsense/
