When we talk about Reply Mail Management (or RMM) we mean the ways we handle responses to emails sent through the Marketing Cloud.
These responses are produced automatically once Reply Mail Management is configured and include auto-responses and unsubscribe requests that we receive in response to emails already sent.
What are the different email sending options in Sfmc?
- Transactional
- Newsletters
- Triggered
- Promotional
- Notification
- Lead nurturing
- Relationship marketing
What is transactional email in Sfmc
Transactional messaging is immediate, automated, non-promotional messaging. Use-cases include order confirmation messages, password reset emails, and bank balance inquiry messages.
What is send classification in Sfmc
Send Classification A send classification is a combination of a CAN-SPAM classification, a sender profile and a delivery profile.
Selecting a send classification automatically populates your email with the correct CAN-SPAM classification, sender profile (from information) and delivery profile (email footer).
How do I set up Sfmc email?
- Drag your new static and dynamic content blocks into the template
- Adjust any preexisting content blocks
- Leave the subject line blank
- Leave the preheader blank
What is user initiated Send in Sfmc
User Initiated Send is a method where you can specify and target specific components such as email, audience, suppressions, etc. You are able to schedule sends with those on demand or you could trigger them via API.
A Triggered Send is listening for an action most like done via an API call to initiate the send.
How do I change the reply email in Marketing Cloud
If you want to change this setting globally, you can go to Email Studio -> Admin -> Account Settings -> Edit and change Email Reply Address as well as Email Display Name under General Settings.
How do I set up reply to in email alerts in Salesforce?
- Click your name
- Click My Settings
- In the Quick Find box, enter My Email Settings
- Update the “What email address would you like to use as your return address?” field to the desired “Reply To” email address
- Click Save
How do I reply to an email in Salesforce
Click Send An Email to send an email to a contact, another user, or any other email address.
Click Reply to respond to an email. The email response automatically includes the email body as received from the customer.
Enter your response and click Send.
What is sender profile and delivery profile in Sfmc
A sender profile specifies the from information for a send ie., ‘From Name’ and ‘From Email Address’, in a central location which can be used across multiple sends without the user needing to select it each time.
In a delivery profile, you specify the IP address and choose the header and footer to be used for a send.
What is email Studio in Salesforce
Email Studio is a powerful tool that allows you to build and send personalized emails.
This course will teach you how to configure admin settings and manage data, in order to run smart and efficient marketing campaigns in Salesforce Marketing Cloud.
How does email automation work
Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time, sending automated messages leveraging a marketing automation tool.
How do I track email responses in Salesforce
In Lightning Experience, email tracking applies to all emails and list emails sent through Salesforce, Office 365, Gmail, Email Relay, and Einstein activity capture.
From Setup, enter Activity Settings in the Quick Find box, then select Activity Settings.
Select Enable Email Tracking. Click Submit.
Which of the following can you do with email Studio
With Email Studio, build and send personalized email from basic newsletters to the most complex campaigns.
Deliver promotional, transactional, and triggered messages. Track and optimize to drive performance. Prepare your account for sending using Email Studio.
What is a send classification
A send classification is a combination of a CAN-SPAM classification, a sender profile and a delivery profile.
Selecting a send classification automatically populates your email with the correct CAN-SPAM classification, sender profile (from information) and delivery profile (email footer).
Which send configuration within email Studio can leverage sender profiles?
- Test Sends
- Guided Sends
- Triggered Sends
- User-Initiated Sends
- Simple Automated Sends
What is a user initiated email
A user initiated send is a send that is triggered from an automation activity.
Typically an email that you would reuse on a scheduled basis, maybe to a different audience.
These would be setup as an Automation Studio activity and scheduled in an Automation.
What is sender authentication package in marketing cloud
Sender Authentication Package (SAP) is a Marketing Cloud account branding tool that allows you to customize links and images to match branding for the authenticated domain you’re sending email from.
How do I send an email from content builder?
- Creating and Editing Your Email
- Work with Audience/Recipients
- Pre-Send Quality Check
- Send an Email
What is a sender profile in marketing cloud
The sender profile standardizes the From name and email address you use for email sends.
Marketing Cloud stores this information so you can simply select a sender profile whenever you perform a send.
Are transactional emails marketing emails
Unlike regular marketing emails, transactional emails are often triggered by an action taken by the recipient.
Sometimes they’re sent in response to a literal request for an email, like a password reset.
At other times, the request is implied. Think about a customer who places an order through your website.
How many ways we can send email in Salesforce
Emails from Salesforce There are 3 options to choose from when determining how the email is sent.
It can be sent using Salesforce email servers ‘Send Through Salesforce’, using gmail or office 365 accounts ‘Send through Gmail or Office 365’ or using a company SMTP mail server ‘Send Email Through Email Relay’.
What is send flow in Marketing Cloud
1. Send Flow. Send Flow enables you to send an email to any audience type, such as a list, data extension, or even Salesforce reports or campaigns.
Send Flow is the original and most popular Marketing Cloud send type.
How do I automate emails in Salesforce?
- In Marketing Cloud, navigate to Automation Studio
- Click New Automation
- Select Schedule
- Click Ok
- Name the Automation
- Drag Salesforce Email Send activity onto the canvas
- Click Choose
- Select Day 1 Test
How do I send and receive emails in Salesforce?
- From your personal settings, enter Email to Salesforce in the Quick Find box, then select My Email to Salesforce
- Enter your own email address in My Acceptable Email Addresses
- Under Email Associations, select options as needed
How do you create a send classification?
- In the app switcher, hover over your name and click Setup
- Search for Send Classification
- Click Create
- Complete the information in the Properties section
- Choose a valid value for the CAN-SPAM Classification
CAN-SPAM rules Sfmc
The CAN-SPAM act requires that Commercial emails, whose primary purpose is to deliver commercial content, meet the following criteria: Accurately identify the sender in the header information.
Use a subject line that accurately represents the content of the email.
What is SAP in Sfmc
SAP or Sender Authentication Package is a set of tools provided by Salesforce Marketing Cloud (SFMC) to provide branding services to the customers.
It matches the client’s domain and ensures that authenticated emails are sent to the end customers.
Can I automate emails in Salesforce
If you want the ability to create and send personalized, customized emails without having someone manually input all of the information into each message, then yes!
You can set up an email template in Salesforce and have it sent out automatically when triggered by certain events or criteria.
How do I send email to Marketing Cloud?
- In Sales or Service Cloud, navigate to a lead, contact, person account, or campaign
- Click Send Marketing Cloud Email
- To access Marketing Cloud emails, click Find
- Select an email
- Select a From email address
- Select a Reply-to email address
How many emails can be sent at once in marketing cloud
In Marketing Cloud, there is a concept of super messages – based on your contract, you buy a number of super messages which are then used for “paying” for sending emails.
If you’re out of super messages, you can always buy more, so technically there are no limits.
Sources
https://salesforce.stackexchange.com/questions/235202/what-are-the-differences-between-triggered-send-and-user-initiated-send
https://www.youtube.com/watch?v=Locpj9qB4DU
https://help.campaignmonitor.com/high-bounce-rates
