Rural marketing is a marketing system that involves the development, planning, pricing, and distribution of goods and services so that people in rural areas can access basic products at fair prices.
What are the 4 P’s of rural marketing
Consequently, in case of rural marketing, the marketing mix has changed from the traditional ‘4 Ps’ to the new ‘4 As’, i.e., affordability, awareness, availability and acceptability.
What is rural market segmentation
Rural market segmentation is the process of dividing a potential rural market into distinct sub markets of consumers with common needs and characteristics.
Rural market segmentation is the starting step in applying the rural marketing strategy.
How rural market is different from urban market
Rural market is different from urban market with respect to its economic and functional characteristics.
The characteristics, purchasing and consumption pattern of rural people are completely different from the urban people.
Due to the impact of globalization there is a fast change in rural environment.
What is targeting in rural marketing
Targeting involves evaluating each market segment’s attractiveness and selecting any one or more segments to enter. Evaluation of segments, Selection of segments, Coverage of segments.
What is pricing strategy in rural marketing
Pricing Strategy # (a) Low Price: A rural customer is price-sensitive mainly because of his relatively low level of income and unit price of a product will have an impact on sales.
Pricing the product at a lower price really attracts rural population for trying the products.
What is rural market structure
The structure of the rural market can be defined by interlinking the Product and Consumer flow processes as mentioned in the illustration below.
We have taken the buyer and seller to define different systems in rural markets.
Quadrant I − It explains a situation in which both the buyer and seller are from rural area.
Which factors you will consider while designing advertisements for the rural customers?
- Culture
- Social Class
- Social and Cultural Environment
- Caste System
What are most popular in rural marketing to sell FMCG
Growth of FMCG Sector in India Some of the most popular consumer goods including fruit drinks, shampoos and biscuits are among the most bought items in rural and semi-urban India and will continue to be so.
Which strategies are mostly used in rural advertising?
- Rural Market Segmentation
- Competitive Strategy
- Product Strategy
- Pricing Strategy
- Advertisement Via Hoardings & Wall Paintings
- Mobile VAN
- Kiosk Setup
- Shop Branding
What are rural product categories
Agricultural inputs such as seeds, fertilizers, pesticides, insecticides and implements (tractors, tillers and threshers) Livestock, poultry and fishery.
Major players are Rallis India, Monsanto, DCM Shriram, Chambal Fertilisers, IFFCO, Mahindra & Mahindra, Eicher and Escorts.
What type of packaging will you recommend for such product if they are to be marketed in rural area
Small Units. This packaging strategy is now widely adopted by every FMCG company is successful not only in rural area but also in urban area especially among the middle and lower income groups.
Large packs are out of reach for rural consumers because rural people have very less cash reserve with them.
What is rural marketing PPT
It is a two-way marketing process wherein: • Urban to rural – Major part of rural marketing.
Includes transactions of urban marketers who sell their goods and services in rural areas pesticides, fertilizers, FMCG products, tractors, bicycles, consumer durables, etc.
Which advertising is most popular in rural advertising
Wall Paintings are an effective and economical means of advertising in rural markets. This is the most widely used form of advertising and is counted among the favourite of Indian masses.
Which business is most profitable in rural area?
- Retail Store
- Poultry Farming
- E-Mitra
- Selling Seeds and Fertilisers
- Organic Vegetables and Fruits Business
- Water supply
- Rental Agriculture Machinery
- Oil Mills
What is the first step in new product development
1. Idea Generation (Ideation) This first step or stage of the Product Development process, often called “Ideation,” is where new product concepts originate.
Often this step is a result of an idea screening to select the next product effort, and is more clearly defined in new product development.
What are the unique feature of rural customer
More precisely, a rural consumer is the one who buys goods & services for self-consumption, reselling or reproduction in the rural areas.
The rural consumer has less disposable income. So, they prefer to buy less expensive products.
They differ from the urban consumers in respect of lifestyles and thinking.
What is brand management in rural marketing
involves the process of developing, pricing, promoting, distributing products and services. primarily to rural consumers.
Which media of advertising is preferred in rural areas give reasons
According to the MART study, folk media is an effective vehicle to communicate and advertise in the rural markets.
People are drawn to this because it is a source of entertainment and information.
Especially in places where the exposure to mass media is negligible, and the level of literacy is low.
What are the 5 marketing strategies?
- Product
- Place
- Price
- Promotion
- People
Which advertisement is most effective in rural India
Thus a lot of digital advertising can be put forth to reach out to them.
Dont ignore the basics: Traditional way radio, hoardings, cultural event like melas, yatras and jatras still proves beneficial in connecting with the audience.
Traditional media always works best in rural India.
Is advertisement important for rural India
Advertising in rural areas has its own significance, which is extremely important for corporates and FMCG companies in order to target the masses and expand their reach.
For every advertiser, knowing the methods by which he can fetch a large consumer base is very crucial.
What is the role of media in rural marketing
Facebook, WhatsApp, Instagram and other media have also started their operations in local languages.
Rural traffic, on these apps and sites, has increased many folds. Rural internet users have reached 120 million logging in through inexpensive devices.
What are the 7 strategies of marketing
These seven are: product, price, promotion, place, packaging, positioning and people.
Which are the two barriers in marketing communication in rural marketing
(1) Poor infrastructure. (2) Poor market planning and awareness. (3) Product design. (4) Price of the product.
How do you advertise in the villages?
- Advertisements through wall paints: As quaint as it sounds, this still remains the most effective option for rural branding
- Kiosk setup: If you want to engage with one-on-one interactions with the villagers, kiosks set-up is one easy way to achieve so
What are the 4 types of marketing strategies
What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion.
They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.
Which business is most profitable in village?
- Grocery Store
- Fruits & Vegetables Vending Shop
- Electronics, Mobile and Accessories Store
- Fertilizers & Seeds Storage Store
- Clothing Store
- Door-to-door supply of drinking water
- Integrated Fish-Cum-Duck Polyculture
- Jute Bag Making
What are the 5 promotion strategies?
- Get the most out of social media
- Generate conversation with swag!
- Offer incentives with targeted landing pages
- Appeal locally and create an event
- Boost your brand with education
What is the importance of brand
Branding Creates Loyal Customers You don’t just want customers who recognize your brand and use your business onceyou want to create customers who continue to come back.
With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.
Sources
https://www.deskera.com/blog/rural-marketing/
https://www.fatehrural.com/index.php/31-insights/61-role-of-social-media-in-rural-marketing
https://www.yourarticlelibrary.com/marketing/rural-marketing/top-11-characteristics-of-rural-marketing/48722
