Server-side tagging is a new way to use Google Tag Manager to instrument your application across devices.
Server containers use the same tag, trigger, and variable model that you’re used to, while also providing new tools that allow you to measure user activity wherever it happens.
Can I use Gclid and UTM
In the PROPERTY column, click Property settings. Under Advanced Settings, select Allow manual tagging (Utm values) to override auto-tagging (GCLID values).
Click Save.
What can I do with Gclid
The GCLID is a short piece of code that is generated every time an ad is clicked and your paid landing page is browsed.
It allows you to get a better understanding of visitor-level analytics for your paid campaigns.
Is click rate same as click through rate
Click Rate: This is the percentage of people who clicked a link in your email out of the people who were delivered your email.
Click Through Rate: This is the percentage of people who clicked a link in your email out of the people who opened your email.
What is single keyword ad group
Single Keyword Ad Groups (SKAGs) are ad groups in Google Ads with just one keyword in them.
They help PPC marketers gain more control and a cleaner account structure. Improving your Quality Score, increasing your click-through rate (CTR), reducing your ad spend without compromising results…
What is Gclid parameter
Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.
In Google Ads, this is enabled by turning on the auto-tagging setting.
What is Capi meta
CAPI, previously known as Server-Side API (SSAPI), is Meta’s answer to recent changes to how advertisers receive and process conversion events through first and third-party cookies.
In addition to Apple’s recent changes, Google announced its plan to phase out cookies by 2023 completely.
What are the four scope types
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
Hit – value is applied to the single hit for which it has been set.
What is UTM Gclid
The acronym “gclid” stands for Google Click Identifier. The gclid is essentially the automated, information-rich younger brother of the utm.
As the name suggests, gclids were introduced in the 2010s by Google, and became the default tracking parameter for clicks related to Google Ads.
What is Wbraid
Instead, Google Ads introduced two new URL parameters to help comply with Apple’s policies and help you measure the results of your ads on iOS.
For app to app measurement, the parameter is known as GBRAID, and for app to web measurement, it’s known as WBRAID.
What is UTM parameters used for
UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of webpage or campaign.
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel.
How do I check auto tag
Navigate to Settings > Account settings. Click Auto-tagging. If the box next to the phrase “Tag the URL that people click through from my ad” is checked, auto-tagging is turned on.
If it’s not checked, you can check it to turn it on.
What is Skag method
What Are SKAGs? SKAG stands for Single Keyword Ad Group. These are just as they sound: One keyword per ad group, with its own set of ads.
The idea might sound a bit nutty, but many marketers find that setting up their ad groups in this manner allows them to keep everything tightly focused.
Sources
https://www.forbes.com/sites/forbesagencycouncil/2021/04/16/how-apples-ios-14-will-change-the-advertising-landscape/
https://stape.io/blog/how-to-prepare-your-facebook-campaigns-for-the-ios-14-privacy-update
https://developers.facebook.com/docs/marketing-api/conversions-api/
https://support.google.com/analytics/answer/9306384?hl=en
