How sitelinks work. You can add sitelinks at the “account”, “campaign”, or “ad group” level.
You specify the link text (what shows to people) and the URLs (the pages they click to).
In some cases, Google might supplement your sitelinks with descriptions that you’ve provided about those pages.
How do sitelinks work in Google Ads
Sitelinks help users go deep into your website, directly from a Google Ads ad.
Sitelinks appear beneath the text of your ads, helping customers find what they’re looking for on your site with just one click.
Sitelinks appear in ads at the top and bottom of Google search results.
What is a sitelink extension for Google Ads
Google Ads sitelinks are ad extensions that allow advertisers to promote up to four additional links to their website within one PPC ad.
What is a sitelink text
The term actually speaks for itself – sitelinks are links to various pages on your website.
Once you set up sitelinks, they will appear below your ad text giving your users up to eight extra links to click.
Sitelinks contain three elements – one headline (the link text) and two description lines.
How do I write a sitelink extension for Google Ads?
- Select ads & Extension in the menu
- Click on “Extensions”
- Select the blue plus icon
- Select “Sitelink extension”
- Create your sitelink
- Click “Add to.” Google Ads will prompt you to select where to display your sitelinks, either account level, specific campaigns, or certain ad groups
What should sitelink text be
Link text and descriptions should relate directly to the landing page they lead to.
Sitelinks will not serve if the landing page URL differs from the domain of the ad’s final URL.
Link text and landing page content should directly relate to the ad it is paired with.
How do I edit a sitelink extension in Google Ads
Click Ads & extensions in the page menu. Click Extensions in the subpage menu, then click the ‘Table’ view icon in the top right-hand corner.
Select Extensions view from the drop-down menu above the extensions table. Tick the boxes next to all of the sitelink extensions that you want to edit.
Why would an advertiser use sitelinks
Explanation: an advertiser should use sitelinks to give customers quick access to multiple pages of an advertiser’s website.
Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more.
Sitelinks will show in a variety of ways depending on device, position, and other factors.
How do I change sitelinks in Adwords?
- Click the Manage sitelink extensions button
- Select an applicable option
- Click Apply
What are sitelinks in SEO
Sitelinks are links from the same domain that are clustered together under a web result.
Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.
Note: The actual appearance in search results might be different.
How are sitelinks shown
Sitelinks are typically shown when you search for a brand name on Google but they are also shown for individual posts.
Here is another example when you search for “SEO Tutorial” on Google.
What is callout text in Google Ads
Callouts can improve your text ads by promoting unique offers to shoppers, like free shipping or 24-hour customer service.
When you create a callout, it appears with your ad on a computer or mobile device.
How do I see Google sitelinks?
- Under Search Appearance, click Sitelinks
- In the ‘for this search result box’ complete the URL for which you don’t want a specific sitelink URL to appear
What are Youtube sitelinks
Each ad can show up to four sitelinks. People can browse and select sitelinks while watching your ad.
Sitelink extensions give you the flexibility to change link text and URLs to keep them up to date for sales and special offers, without the need to create a new ad.
What do you write in sitelink extensions?
- Keep link text short: Short links mean that more links can show, so be sure to stay within limits
- Create links that reflect your site: Check your website’s navigation bars for easy sitelink ideas
What are structured snippets Google Ads
Structured snippets allow your ads to highlight specific aspects of your products and services.
These ad extensions provide context on the nature and variety of your products and services before visitors click through to your site.
Each snippet contains a header and list of features you would like to highlight.
What is Google Ads customer match
Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display.
Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.
How do I manage Google sitelinks?
- Navigate to the Google Ads campaign or ad group where you want to manage the sitelinks
- Click the Extensions▼ tab and select Sitelinks
- Above the reporting table, click Manage sitelink extensions
- Click the applicable option:
- Click Apply
What are upgraded sitelinks
Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out.
They give advertisers the ability to include additional details for each sitelink.
Why is sitelink important
Sitelinks help homeowners jump right to the Web site pages in which they’re most interested, in essence “pre-navigating” those Web sites.
Rather entering the target Web site from its home page, the user can immediately jump right to the “Products” or “Contact Us” pages.
How Google Ads provide control
Google Ads gives you control over how you spend your money. There’s no minimum.
And you can choose how much you spend per month, per day, and per ad.
You’ll only pay when someone clicks your ad.
How many sitelinks are in a campaign
Desktop: Your ad can show up to 6 sitelinks. Sitelinks may appear on the same line or fill up to two lines of your ad.
Mobile: Your ad can show up to eight sitelinks.
How do you make good sitelinks?
- Make sure that your website’s name is unique
- Add structured data to your Website
- Ensure your website’s structure and navigation is crystal clear
- Rank #1 for your brand name in search results
- Add a sitemap
- Build internal links
- Crosscheck your page titles
- Raise brand awareness
What is a shared sitelink
The button “Add Shared Sitelink” will get you on your way to adding a sitelink that you want to apply across multiple campaigns or ad groups with one swoop.
You also have the option to add the extended sitelink format but it’s not required if you don’t want to add the description lines.
How long can a sitelink description be
Google allows advertisers to include up to 25 characters in their sitelink descriptions but, just because you have the extra space doesn’t mean you need to use it.
According to Google, more succinct link copy performs better.
How does CPA work in Google Ads
Average cost per action (CPA) is calculated by dividing the total cost of conversions by the total number of conversions.
For example, if your ad receives 2 conversions, one costing $2.00 and one costing $4.00, your average CPA for those conversions is $3.00.
Can you control sitelinks
Can You Change Google Sitelinks? You can’t directly change Google sitelinks, but that doesn’t mean you’re SOL.
The process is currently automated, but you can optimize your content in a way that adheres to Google’s best practices and influences sitelink placement.
How do I add a link to my Google site
To use an existing sitelink, select “Use existing” and select the sitelinks that you’d like to add.
To create a new sitelink, select “Create new”. Fill out the sitelink text and URL.
Enter additional text about your link in the “Description” fields (optional, but highly recommended).
How many sitelinks can a campaign have
Video campaigns Sitelink extensions appear below eligible ads that play before, during or after another video on YouTube.
Sitelinks only appear below eligible ads on mobile devices. You need at least two sitelinks extensions for the sitelinks to appear in the ad.
Your ad can show up to four sitelinks.
How are organic sitelinks controlled
Content Tweaks. While you can’t directly change the organic sitelinks shown, you can pinpoint the current pages displayed and change the titles, capitalization, formatting, content, schema, and structured data markup.
What’s a benefit of using sitelink extension
Sitelinks add additional links that potential customers can use to reach the parts of your website that are most relevant.
This is often much better than using a catch-all landing page because not all of your ad traffic is the same.
Sources
https://school4seo.com/adwords-fundamental/why-would-an-advertiser-use-sitelinks/
https://support.google.com/google-ads/editor/answer/30553?hl=en
https://support.google.com/google-ads/answer/6396841?hl=en
https://school4seo.com/google-ads-search-advertising-exam/whats-an-example-of-an-effective-callout-extension/
https://school4seo.com/google-ads-search-advertising-exam/whats-an-accurate-description-of-callout-extensions/
