SMS marketing automation allows businesses to connect with customers and increase sales through custom text messages triggered by specific events.
This article will introduce you to all text message automations in the Yotpo SMSBump app that will boost your sales and increase customer engagement.
What is SMS marketing automation
What is SMS marketing automation? SMS marketing describes how businesses send promotional or transactional messages, news, and updates through text messages.
Automation helps you automatically send messages to a group of individuals or persons.
What is SMSBump app
Yotpo SMSBump is an SMS & email marketing and automations app trusted by thousands of Shopify and Shopify Plus businesses like Princess Polly, Soludos, and Volcom.
What is SMS marketing software
SMS marketing software, also known as business text messaging software, enables companies to plan and implement marketing campaigns that target mobile devices via SMS (Short Message Service).
What is SMSBump Shopify
Yotpo SMSBump is an SMS marketing tool designed specifically for Shopify stores. It is the largest SMS marketing app in the Shopify market and gives users access to effective and unique tools that enable them to take full advantage of the channel’s high open rates and return on investment.
What is SMS marketing mean
SMS marketing is the practice of sending marketing messages by text message. It’s a form of opt-in marketing that requires contacts to subscribe.
This differentiates it from social marketing, where the marketer posts public content that people can choose to like or follow.
Is SMS part of digital marketing
SMS, or short message service marketing, is a form of digital marketing strategy that you can implement for your business.
As a digital marketing strategy, using SMS texts to send marketing text messages is a great way to broaden your marketing communication system.
What are SMSBump alerts
One of the best ways to send your customers order updates is using direct SMS notifications.
With the automated SMS order updates in SMSBump, you can give customers peace of mind knowing that your business provides consistent transparency.
Something that a single order confirmation doesn’t deliver.
Is SMSBump free
SMSBump’s pricing ranges from $19 to $199 per month for platform access, plus about 1 cent per SMS message.
Prices are based on features, with a free option available as well. Overall, SMSBump is one of the best SMS marketing platforms for Shopify and BigCommerce businesses.
How do I do SMS marketing?
- Don’t send without a clear opt-in
- Include instructions to opt out
- Identify yourself
- Send at the right time
- Know your character count
What is SMS marketing best for
Businesses use SMS marketing to share promotions, reminders, time-sensitive updates, personalized discounts, and order delivery updates.
Using these SMS text campaigns allows for promoting products and building good customer relationships at the same time.
Is SMS marketing effective
So, is SMS marketing effective? Statistics show SMS open rates are as high as 98%, and that’s higher than any other marketing channel.
Not only that, but most customers prefer receiving texts over other forms of communication.
How can I use SMS marketing?
- Include your company name
- Use a single CTA – keep it short and sweet
- Make the CTA time-sensitive when possible
- Personalize with subscribers’ first name or relevant info
- Use a conversational tone
- Deliver immediate value
How do I start SMS marketing?
- Get educated on how SMS messaging works
- Learn to create SMS ads
- Set up a website where cell phone users can sign up to receive text messages from your company
- Choose a text message vendor to deliver your messages; the options are plentiful
- Get the word out about your new business
Why do companies use SMS marketing
Not only does it mean they save money and improve ROI but by profiling and segmenting out numbers that are least likely to respond, SMS allows a company to target those customers via email or another channel.
How do brands use SMS
SMS enables brands to collect data that customers share voluntarily through interactive experiences, Dunn said.
Brands can ask their SMS subscribers directly about their product likes and dislikes, for example.
Today’s consumers, especially Gen Z, expect brands to understand their personal preferences, she said.
Why is SMS marketing important
With SMS marketing, you are consistently reaching out and making contact with your customers, and ensuring that their customer experience is positive and ongoing.
Customers love being treated like VIPs, which makes an SMS campaign an effective way to build customer relationships.
How do I manually add subscribers to SMSBump
Enter a customer’s phone number in the search field box to locate them in the list, and click on Search.
Their name will display, and you will be able to subscribe them once more if they change their mind, by clicking on the Subscribe button.
What is the future of SMS marketing
The future of SMS marketing is gearing up to be more personalized to the consumer, to offer more engagement between the brand and its consumers, and be a more seamless interaction in your everyday life.
Do consumers like SMS marketing
66% of consumers would like to receive service notifications via text, but only 23% of businesses send them this way.
Only 13% of businesses allow customers to respond to their SMS marketing messages. 18% of customers say a clean and easy opt-out method is most important when receiving SMS marketing messages.
What are the types of SMS marketing?
- Promotional SMS marketing via text messages
- Transactional SMS marketing via text messages
- High text open rates and increased customer engagement
- Quick tip:
- Text message marketing allows brands to reach customers instantly
- SMS marketing creates more personal customer relationships
What is SMS content
SMS messages are text-based; MMS (multi-media messaging service) is an extension of SMS, and MMS messages are image-based.
MMS messages can include fallback text, ensuring that users who can’t view the original MMS message still receive a message that makes sense.
What SMS means
SMS stands for Short Message Service and is commonly known as texting. It’s a way to send text-only messages of up to 160 characters between phones.
Play video.
Is SMS marketing cost effective
SMS Marketing has been tried, tested and proven globally to provide the most cost effective, direct communication channel from business owner to targeted audiences.
Unlike other media, which rely on a ‘spray and pray’ approach to reach a broad spectrum of consumers in the hope of capturing a mere 1%-2%.
Does SMSBump work in UK
While you can send an SMS to almost every country in the world with SMSBump, MMS messages are only available for the U.S. at the moment.
How do I use SMS marketing to increase sales?
- Provide Value with Exclusive Offers
- Run Time-Limited Promotions
- Create Alerts for Upcoming Sales
- Collect Feedback
- Use Prompts for Personalized Messaging
- Upsell Relevant Products
- Send Timely Reminders
- Encourage Testimonials and Reviews
How do I add subscribers to SMSBump
Navigate to the Collect Subscribers menu from the Yotpo SMSBump dashboard and then click on the Create new button in the Shareable Subscribe Link section.
2. Select the destination list that will get populated with new SMS subscribers.
How do you unsubscribe from SMSBump
Here is how it works: if one of your subscribers wants to stop receiving text marketing messages from you, all they need to do is reply with “STOP” to one of your texts, or click the opt-out link, to be successfully unsubscribed.
How can I send bulk SMS through marketing?
- Log in to your SendPulse account
- Create a mailing list
- Add funds
- Enter a sender name
- Enter the text of your message
Can you do SMS marketing on Shopify
Shopify has made it easy for you to begin capturing each SMS consent at checkout.
To turn this feature on, follow the steps outlined. Once you get consent from a subscriber, you can test many different types of SMS marketing campaigns: New product announcements.
Why is SMS marketing better than email
Which performs better, SMS or email marketing? SMS has far higher open and click-through rates than email marketing.
In fact, between 50 and 85% of emails sent are considered spam. This is in stark comparison to SMS messages, which have a far lower rate of spam or spam-like messages.
Citations
https://help.shop.app/hc/en-us/articles/360060764571-Shop-Pay-verification-code
https://zapier.com/apps/mailchimp/integrations/sms-masivos/223849/send-whatsapp-messages-via-sms-masivos-for-new-mailchimp-subscribers
https://smsbump.com/knowledge-base/view/how-to-install-smsbump-in-shopify
https://thesocialshepherd.com/blog/shopify-statistics
