Split testing, commonly referred to as A/B testing, allows marketers to compare two different versions of a web pagea control (the original) and variationto determine which performs better, with the goal of boosting conversions.
What are AB tests
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better.
What is the best time to post on Facebook 2022
The best times to post on Facebook are Tuesday, Wednesday and Friday between 9 a.m. and 1 p.m.
Skip posting on Saturdays, as it is the day of the week with the lowest engagement, according to Sprout Social’s data.
How many AB tests are there
Today, companies like Microsoft and Google each conduct over 10,000 A/B tests annually. Many companies now use the “designed experiment” approach to making marketing decisions, with the expectation that relevant sample results can improve positive conversion results.
Are AB tests worth it
A/B testing is important because it helps you figure out what works for your specific context.
There are lots of studies that look at what the most effective marketing strategies are in general.
General rules are a great place to start, but general best practices aren’t always the best in every situation.
How is audience size calculated?
- Active audience (%) = Impressions / (Audience size * Average frequency)
- Active audience (%) = 199,831 / (47,000*5.97) = 71.2%
- Total active audience (number of users) = Active audience * audience size
- Total active audience (number of users) = 71.2% * 47,000 = 33,464
What is a good cost per 1000 impressions
It all depends on your industry, advertising budget and pricing model, but the average online advertising cost per thousand impressions an advertiser pays would be around $3-$10. if you pay less than $3 for one thousand impression, you probably have a pretty Good cpm.
What is the difference between Reach and impressions
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not.
Think of reach as the number of unique people who see your content. In a perfect world, every one of your followers would see every piece of content you posted.
How much audience overlap is too much
If the overlap is 1-10% there’s a good chance you’re targeting the wrong people, if it’s 25%+ then the overlap suggests you’re closer to targeting the right people as this new audience has a lot in common with your custom audiences.
Why is my boosted post not reaching anyone
If you are seeing zero people reached, your boosted post is not being shown.
Your ad may still be in the approval queue, which is especially common if this is your first boosted post.
In some circumstances, it may be necessary to duplicate your ad and start over.
Does frequency affect CPM
Frequency= impressions/reach A higher frequency is not only going to hurt your CTR and CPC but also CPM.
If the same people are constantly seeing the same ad, they’re not going to engage with it.
And because of that, your CTR will start to decrease, while the CPC and CPM will increase.
What is a reasonable CPM
CPM varies a lot depending on many factors, including location and device used. But anything over $3 CPM can be considered good, especially on the seller side.
Citations
https://blog.hootsuite.com/how-to-advertise-on-facebook/
https://www.shopify.com/blog/facebook-ad-sizes
https://blog.hubspot.com/blog/tabid/6307/bid/33319/10-examples-of-facebook-ads-that-actually-work-and-why.aspx
https://databox.com/audience-size-facebook-ads
https://instapage.com/blog/best-time-to-run-facebook-ads
