Strategic planning is a process in which an organization’s leaders define their vision for the future and identify their organization’s goals and objectives.
The process includes establishing the sequence in which those goals should be realized so that the organization can reach its stated vision.
How do you create a sales account?
- Decide which accounts need a detailed plan
- Understand what these accounts need by performing effective research
- Gather the relevant research and data into a single document and create action steps
- Execute on your sales account plan
What are the elements of planning?
- Gather Information
- Set objectives of the plan
- Devise strategies to meet goals
- Implement your plan
- Monitor plan performance
- Evaluate the effectiveness/success of your plan
How do you interview an account executive?
- Can you describe to me your current/former role, your responsibilities, and how success is/was measured?
- What is your proudest accomplishment?
- Knowing what you know now, walk me through what you would do differently to drive even more success?
What is client servicing and account management
Account Management is the first step towards Client Servicing. An Account Manager is a person who is the client’s representative at the agency and at the same time an agency representative at the client’s organization.
An Account Manager’s primary role is to retain and nurture new and existing client relationships.
Why key account management is important
Key account management (KAM) is the process of planning and managing a mutually beneficial partnership between an organisation and its most important customers.
Key accounts are significant to an organisation’s sustainable, long-term growth and require a substantial investment of both time and resources.
Is account executive a high position
Although very important, the position of account executive ranks near the bottom of the business sales hierarchy.
Account executives land just above sales development representatives representing the early stages of a business/customer relationship.
What does a media planner do
Media planners analyze the audiences, channels, and advertisements to determine the most efficient way to communicate a message to the intended audience.
In today’s competitive and busy marketing landscape, media planning is essential.
What are the 5 planning techniques?
- Strategic Planning
- Action Planning
- Tactical Planning
- Operational Planning
- Assumption-based Planning (ABP)
- Contingency Planning
What are the 8 steps in the planning process?
- 2.1 1] Recognizing Need for Action
- 2.2 2] Setting Objectives
- 2.3 3] Developing Premises
- 2.4 4] Identifying Alternatives
- 2.5 5] Examining Alternate course of Action
- 2.6 6] Selecting the Alternative
- 2.7 7] Formulating Supporting Plan
- 2.8 8] Implementation of the Plan
What are the 7 types of planning?
- Strategic Urban Planning
- Land-Use Planning
- Master Planning
- Urban Revitalization
- Economic Development
- Environmental Planning
- Infrastructure Planning
What skills do you need to be an account executive
Skills like listening, communication, organization and prioritizing can help close deals and increase customer satisfaction.
Learning how to apply these skills can help you succeed in an account executive role.
What is the first step in planning?
- Setting Objectives
- Developing Premises
- Identifying alternative courses of action
- Selecting an alternative
- Evaluating alternative courses
- Selecting an alternative
- Implement the plan
- Follow-up action
Why is media planning important
Successful media planning means that the business attracts new customers, increases its market share, raises people’s brand awareness, and builds a strong reputation by advertising.
Planning helps determine all critical points of promotional campaigns and reach the brand’s objectives smoothly and without overspending.
What is the difference between account executive and account assistant
Accounts executives (or sometimes known as accounts payables) and accountants both handle a company’s financial data.
Accounts executives make records when a business receives, pays or owes a sum of money.
Accountants, in contrast, provide a more in-depth analysis than accounts executives.
What are the six steps in the planning process?
- Step 1 – Identifying problems and opportunities
- Step 2 – Inventorying and forecasting conditions
- Step 3 – Formulating alternative plans
- Step 4 – Evaluating alternative plans
- Step 5 – Comparing alternative plans
- Step 6 – Selecting a plan
What are the 5 steps in the planning process?
- Determine your strategic position
- Prioritize your objectives
- Develop a strategic plan
- Execute and manage your plan
- Review and revise the plan
What are the 5 Cs of key account management
To recap, the 5c’s of Marketing are Customers, Company, Competitors, Collaborators and Climate.
What are the 4 concepts of marketing
The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
What are the 7 steps in the planning process?
- Step 1: Environmental Scan
- Step 2: Internal Analysis
- Step 3: Strategic Direction
- Step 4: Develop Goals and Objectives
- Step 5: Define Metrics, Set Timelines, and Track Progress
- Step 6: Write and Publish a Strategic Plan
- Step 7: Plan for Implementation and the Future
What are the 4 steps in planning?
- Environmental Scanning
- Strategy Formulation
- Strategy Implementation
- Strategy Evaluation
What is client servicing in advertising
The account servicing or client servicing team is one of the most important departments within the advertising agency.
This is the team which directly communicates with the client. They are responsible for understanding the client’s brief and coordinating work between the media and creative teams.
Which is the most important step in the accounting process
There are eight steps in accounting cycle they are: Journal entries, Posting, trial balance, worksheet, adjusting journal entries, financial statements, and closing of the books.
Preparing financial statement is the most important phase of accounting cycle.
What skills do you need to be an account executive?
- Communication Skills
- High Empathy
- Organization
- Problem Solving
- Negotiation
- Determination
- Goal-oriented
- Presentation Skills
Why is step 6 of the planning process so important
Why is Step 6 of the planning process so important? It is needed to determine if the selected plan is working.
What are 6 questions in the planning process?
- Why do we exist?
- How will we behave?
- Where are we going?
- How will we succeed?
- What is most important right “now”?
- What isn’t important?
How do you define a key account
Key accounts are a category of business accounts that a supplier company manages, which generate substantial profits for the supplier company through years of repeat business.
Key accounts are different from global accounts and regular customer accounts.
What is the first step of the media planning process
The steps involved in media planning are market analysis, establishing the media objective, setting the strategy, implementation, and evaluation and follow-up.
Establishing a media objective involves determining a goal for the reach, cost, circulation, frequency, and penetration.
What are the different types of accounting?
- Financial accounting
- Managerial accounting
- Cost accounting
- Auditing
- Tax accounting
- Accounting information systems
- Forensic accounting
- Public accounting
What is key account manager role
The key account manager’s responsibilities include growing the company’s revenue by ensuring that key clients are satisfied with the services provided, identifying new business opportunities for key clients, and attending all meetings, conventions and training workshops.
References
https://quizlet.com/431491643/chapter-6-account-planning-and-research-flash-cards/
https://adage.com/article/adage-encyclopedia/account-planning/98300
https://www.investopedia.com/terms/a/account-executive.asp
https://en-gb.facebook.com/business/help/907925792646986
https://www.demandfarm.com/blog/account-planning/
