Syndicated research is when a third-party company designs, administers and tabulates the data in an attempt to sell the report and data to multiple clients.
End-user companies buy “access” to the research, which gives them the ability to view the data in their market, make comparisons, and trend the data.
How do you analyze market trends?
- Keep track of industry influencers and publications
- Absorb up-to-date industry research and trends reports like a sponge
- Make the most of digital tools and analytics to assess industry behaviour
- Listen to your customers
- Competitor observation
What are the 5 key performance indicators?
- Revenue growth
- Revenue per client
- Profit margin
- Client retention rate
- Customer satisfaction
What are the key success factors of world class market intelligence
The key success factors of market intelligence include intelligence scope, intelligence process, intelligence deliverables, intelligence tools, intelligence organization, and intelligence culture.
What are 4 parts of market analysis
Based on Christina Callaway, dimension of market analysis can be divided into four parts which is environmental analysis, competitive analysis, target audience analysis, and SWOT analysis.
What are the 2 types of firms that conducts marketing research
#1) Syndicated market research firm: Such companies look at the market requirements and then prepare their reports accordingly.
These research reports are for the open market rather than for specific companies. #2) Custom market research firm: Such firms offer customized market analysis basis for the client’s needs.
How can I get free market research reports?
- Google Trends
- SurveyMonkey
- Make My Persona
- WordSift
Can Tableau be used to collect data
Tableau is a collection of various Business Intelligence and data analytics tools that allows the user to collect data from varied sources in both structured and unstructured format and convert that data into visualizations and other insights.
What are two types of syndicated research
There are basically two types of syndicated research: the syndicated research initiated by a market research institution or JIC (Joint Industry Committee) and. the syndicated research conducted as an omnibus – i.e. planned and regular.
What is a KPI scorecard
A KPI scorecard is a term used to describe a statistical record that measures progress or achievement towards a set performance indicator.
It gives decision-makers the ability to combine specific metrics in order to gain an overview of a complete performance scorecard.
What is MIS in marketing management
A marketing information system, or an MIS, is a system for gathering, storing, analyzing and distributing valuable marketing data to help marketers make better decisions.
The input of a marketing information system focuses on collecting relevant internal and external data to analyze and interpret.
How do you evaluate competitiveness
One criterion is used to assess the competitiveness of a company on the market is its turnover compared to other companies that are in the same industry.
This comparison allows us to see the market share held by the company, if the company is a market leader and even see the number of client that owns the company.
Who are Alphasense competitors
AlphaSense’s competitors and similar companies include EQS Group, S&P Global Market Intelligence, Patsnap, Stratifyd and Datorama.
AlphaSense is a market intelligence and search platform to analyze data for corporations and financial firms.
What is the difference between MI and CI
MI provides insights into the external environment that impacts our business AND that of our competitors alike.
Competitive Intelligence (CI) also describes insights derived from the analysis of external information. But, as the name suggests, CI is focused on insights about your competitors.
Citations
https://powerbi.microsoft.com/en-us/data-dashboards/
https://www.surveymonkey.com/market-research/resources/how-to-develop-market-intelligence/
https://www.anodot.com/blog/limitations-of-dashboards/
