Jollibee has a huge portfolio of products which helps them to target different groups in the market.
By use of marketing, mixed businesses can increase awareness of their brand. The 4Ps compose the typical marketing mix namely – product, price, place, promotion.
What is the product of Jollibee
Its products portfolio comprises beverages and desserts, breakfast foods, chicken, kid’s meal and snacks including burger, noodles, sandwiches and slides.
It also provides services including food delivery, food stores services and event celebration.
What are the products and services of Jollibee
Its products portfolio comprises beverages and desserts, breakfast foods, chicken, kid’s meal and snacks including burger, noodles, sandwiches and slides.
Who are the direct competitors of Jollibee
Jollibee Foods’s competitors and similar companies include Burger King, Subway, KFC and Etiler Marmaris.
Who is the consumer of Jollibee
Based on the findings, the researcher concludes that 25-34 years old consumers prefer Jollibee Foods brands as their fast-food preference.
Females, those with Bachelor’s degrees, and are employed prefer JFC as well.
What is the tagline of Jollibee
The official tagline of Jollibee is the Tagalog phrase “Langhap Sarap!”, which literally means “delicious aroma”.
The uniqueness of Jollibee stems from the fact that it has produced an array of fastfoods catering to the Philippine (Filipino) taste bud.
What is the value proposition of Jollibee
Unique Selling Proposition Examples: Jollibee promises to provide high-quality food, fast and friendly service in a clean and comfortable environment tailored to the Filipino palate.
It is now the biggest fast-food chain in the country.
What makes Jollibee unique
The Secret of This Jolly Bee; Why It’s So Unique Jollibee’s main feature is the way their food menu focuses on the palette of their audience.
It was originally made to cater the Filipino taste, providing banana-ketchup spaghetti with hotdogs and fried garlic rice to have with breakfast meals.
What kind of business is Jollibee
Jollibee Foods Corporation (JFC) is a Philippines-based fast-food chain brand company engaged in the development, operation and franchising of its quick-service restaurant brands.
JFC’s segments include Food Service, Franchising and Leasing.
Why is it called Jollibee
The name Jollibee came from Lumba – instead of throwing the made-up name away, he changed the spelling to give it a new meaning and a mascot: a Jolly Bee.
Lumba designed the first version of the Jollibee mascot taking inspiration from comic books, Mickey Mouse, and Ronald McDonald.
What is the business concept of Jollibee
Jollibee Foods Corporation’s (“JFC” or the “Company”) core business is the development, operation and franchising of its quick-service restaurant brands.
It offers a wide variety of affordable and delicious dishes and great tasting food prepared to satisfy customers of all ages and from all walks of life.
What kind of food is Jollibee
Jollibee is an iconic Filipino fast-food chain that serves spaghetti, fried chicken, and more.
While the chain dominates in the Philippines, it is also growing in the United States, where it has more than 30 locations.
What segment of the market do Jollibee cater to
JFC operates through different segments mainly food service, franchising and leasing. Jollibee’s operating branch of food service is responsible for all the meals prepared and delivered along with Jollibee’s day to day operation.
How does Jollibee satisfy their customers
We provide great taste, and superior value to all our customers. We treat our customers with sincere service and a warm smile.
We take part in creating exceptional customer experience. We plan, decide and act quickly.
Who produced the advertisement of Jollibee
This is the theme of the Filipino multinational chain Jollibee’s first global brand campaign developed by BBH Singapore, which reinterprets the brand’s tagline of “Joy of Family” in the context of the current pandemic.
What animal is Jollibee
Jollibee is a large anthropomorphic bee mascot dressed in a red blazer, shirt, and chef’s hat, and was introduced in 1980.
During the mascot’s conception, Mickey Mouse of Disney was made as the benchmark for Jollibee’s design.
The mascot was designed to epitomize Filipino optimism.
What is Jollibee demographic
51.8% of jollibee’s followers are female and 48.2% are male. Average engagement rate on the posts is around 0.10%.
The average number of likes per post is 552 and the average number of comments is 17.
Jollibee loves posting about Food and Drink, Food, Cooking.
What is value proposition of Jollibee
Value Proposition Well-trained teams that work in a culture of integrity and humility, as well as a fun and family-like atmosphere, make it feasible.
Customers are greeted with a clean and welcoming in-store environment as well as friendly and fast service at every Jollibee location.
What are the Jollibee offers?
- Family Bucket Meals
- Fried Chicken
- Jolly Spaghetti and Palabok Fiesta
- Chicken Sandwiches
- Chicken Tenders
- Burgers
- Burger Steaks
- Sides and Jolly Kids Meals
What is the message of the advertisement of Jollibee
Manila, Philippines – In an attempt to bring an overall message to the general populace amid the pandemic, Philippine-born fast food chain Jollibee has launched its first-ever global campaign centered on the message of finding joy and love amid the tumultuous times brought by the pandemic.
What are the strengths of Jollibee?
- Brand Value
- Variety
- Recognized Brand
- Quality Food
- Distribution Network
- 24/7 Service
- Loyal Customer Database
- Unhealthy Fast Food
What is the vision and mission of Jollibee
About Jollibee Our mission is to serve great tasting food, bringing the joy of eating to everyone!
What message is conveyed in the advertisement of Jollibee
“Coming from a powerful truth that we are spending time with our families more than ever, it has never happened before and may never happen again – we wanted this campaign to acknowledge the grim reality of the current pandemic but still give a positive message of hope.
What marketing strategy does Jollibee use
Promotion Strategy of Jollibee Uses its social media presence to engage with customers directly.
Customers can use the loyalty card to exchange points for products or other exciting gifts as directed by the company.
Uses community influencers as part of its on-the-ground promotional efforts.
Why is Jollibee successful
Filipino culture is mostly family-oriented, and they promoted Jollibee’s ad that way – large families would gather at the dinner table, sharing a bucket of spicy and crispy fried chicken.
This is why much of Jollibee’s success is due to the way the brand perfectly embodies Filipino identity and culture.
What are the strengths and weakness of Jollibee
They offer 8 flavors and they also have a big serving that is as huge as a face of a person.
They price their product that is affordable to their target customer and they promote through online websites like FB and Instagrams.
Their weakness is that they lack of advertising.
What is the mission and vision of Jollibee
About Jollibee Our mission is to serve great tasting food, bringing the joy of eating to everyone!
We have received two Global Employer Excellence Awards: Gallup Exceptional Workplace Award and Forbes’ List of the World’s Best Employers. – more
Who is Jollibee mascot
Mascots. Jollibee is a large anthropomorphic bee mascot dressed in a red blazer, shirt, and chef’s hat, and was introduced in 1980.
During the mascot’s conception, Mickey Mouse of Disney was made as the benchmark for Jollibee’s design.
The mascot was designed to epitomize Filipino optimism.
What are the principles of Jollibee?
- Customer Focus
- Spirit of Family and Fun
- Humility to Listen and Learn
- Integrity
- Speed With Excellence
What is the demographic segmentation of Jollibee
Demographic Segmentation With regards to age, the two age groups targeted by Jollibee Foods Corporation are 20-45 and 45060 years.
Regarding gender, Jollibee Foods Corporation targets both females and males with a broad product portfolio.
How does Jollibee help the community
Annually, JFC donates 1.5% of its net profits to the Foundation to fund its programs.
JGF has been helping communities gain sustainable access to food through programs in agriculture, education and disaster response.
Citations
https://www.businessinsider.com/jollibee-menu-price-taste-test-review-2017-9
https://ifranchise.ph/tony-tan-caktiong/
https://taylorwells.com.au/pricing-strategy-of-mcdonalds-in-india/
