- Centro (Basis)
- Xandr Invest
- Adelphic
- Adform
- The trade desk
- StackAdapt
- AcuityAds
- MediaMath TerminalOne
What is DV360
DV360 is Google’s own demand side platform. A DSP is a technology platform used to buy and run programmatic advertising.
Advertisers use a DSP to set preferences such as which audience characteristics to target, how much to spend for each ad that displays and what time of day to display their ads and others.
Is Amazon a DSP
Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon.
Do I need an ad server
Who should consider using an ad server? Anyone with significant display ads to serve or display ads inventory to sell should consider an ad server.
Your ad server is like your switchboard, controlling all facets of your advertising strategy.
What are media costs
Media cost is the price you pay display, run, or present your advertisement or campaign during a specified date range or campaign period.
There are many different ways to price media including points, impressions, flips, clicks, leads, actions, days, weeks, months, etc.
How connect DV360 to DCM?
- Step 1: Share Floodlight Configuration with DV360 Partner
- Step 2: Advertiser Ad Server & Attribution Setting
- Step 3: Choose Campaign Manager 360 Site(s)
What is revenue in DV360
In Display & Video 360, the “Revenue” column shows the final price you charge your clients for the line items you manage.
This final price is meant to cover the cost of purchasing impressions plus any markup you charge for managing the advertiser’s campaign.
Is DV360 a DSP
Display & Video 360 (DV360) is Google’s Demand Side Platform (DSP).
How do you calculate total media cost
The total media cost is the combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Why is DV360 the best DSP
Unlike Google Ads, DV360 provides more detailed audience customization. Instead of basic targeting based on interests, demographic insights, and keywords, marketers get access to in-market audience targeting, affinity audience targeting, geography targeting, and more.
What is media cost DV360
Reportedly, DV360( DSP) takes only 13% of $1 spent by an advertiser on media.
On the other hand, Ad Manager charges an approximate of 18% of the dollar spent by the advertiser.
How do you calculate billable cost
Billable cost is calculated as the sum of media costs plus any “invoiced” partner costs (such as CPM fee 1, CPM fee 2, Media fee 1, Media fee 2), and is calculated differently based the configuration of each partner.
To see a partner’s billable cost, run a Partner-level Billing report.
Citations
https://www.facebook.com/105891767492528/posts/dbm-dv360-vs-dcm-campaign-manager-whats-the-differencedv360-is-a-demand-side-pla/148219269926444/
https://indigital.marketing/campaign-manager-and-dv360
https://support.google.com/campaignmanager/answer/6098287?hl=en
