At a glance For all pageviews to the page, Exit Rate is the percentage that were the last in the session.
For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.
Bounce Rate for a page is based only on sessions that start with that page.
How do I track offline conversions
Google ads provides you with a unique ID, called Google click id (GCLID), for every click that comes to your website from an ad.
To track offline conversions from clicks, you’ll save that ID along with whatever lead information you collect from the person who clicked your ad.
How do you trigger a conversion action?
- Sign in to your Google Ads account
- In the campaign you want to work with, click Settings
- Under “Settings,” click the Conversions drop-down menu
- In the left navigation pane, click Conversion action sets
- Click the plus button to add new conversion action sets and follow the instructions from there
Why is CTR metric important
CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn’t work) when trying to reach your target audience.
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.
At which level can you see conversion metrics
Once you create a Standard Event or a Custom Event, you can view Clickthrough and Viewthrough Conversions in your Quora Ads Manager.
To see these metrics on the campaign, ad set, and ad levels, set your campaign’s objective to “Conversions”.
What is the conversion API
The Conversions API creates a connection between an advertiser’s marketing data and the Meta systems that optimize ad targeting, decrease cost per action and measure results.
In the case of direct integrations, this entails establishing a connection between an advertiser’s server and Meta.
What is an offline conversion event
Facebook offline conversions lets businesses leverage their offline events data – such as in-store purchases, over-the-phone bookings and qualified leads – to help power their digital campaigns.
How do view through Conversions work
A view-through conversion happens when someone sees a display ad for your product and then makes a purchase either by going directly to your website or by doing an organic search separately and within the lookback window.
For a VTC to count, no other trackable event can happen between those two points.
What is the difference between conversion and transaction
Transactions only accommodate the completion of goal in terms of sale and/or purchase while the conversion is any activity that shows a step forward towards the goal completion.
What is the difference between CTR and CR
Click-through Rate (CTR) is a measure of how many people click on an advertisement.
Click Rate (CR) is the percentage of viewers who clicked on that ad. The CTR and CR are two different metrics, both valuable in understanding how effective your ads are.
What is the difference between micro and macro conversions
A macro conversion is typically a completed purchase transaction. In contrast, a micro conversion is a completed activity, such as an email signup, that indicates that the user is moving towards a macro conversion.
What is conversion delay
Conversion lag reporting (also known as “conversion delay”) is a feature in Google Ads that shows conversion delay information on key metrics, such as cost-per-acquisition (CPA) or return-on-ad-spend (ROAS).
These are used to predict how actual CPA or ROAS values may change once adjusted for conversion lag.
What is the difference between conversion and conversion value
It’s calculated by dividing “Conversions” by the total eligible interactions (like ad clicks or video ad views.)
Total conversion value (“Total conv. value”) is the sum of conversion values for your “Conversions.”
You have to enter a value for your conversion actions to make this metric useful.
How do I add a conversion tag in Tag manager?
- Click Tags
- Click Tag Configuration and select Conversion Linker
- Select a trigger
- Save and publish your tag configuration
Is a UTM a pixel
Pixels (sometimes called floodlight tags) are a snippet of code placed on a website that is used to track user behavior throughout the flow of the website.
A pixel is different from a UTM code because it can track a specific EVENT or ACTION such as a form completion, online order, site visit, etc.
What are the types of type conversion
There are two types of conversion: implicit and explicit. The term for implicit type conversion is coercion.
Explicit type conversion in some specific way is known as casting. Explicit type conversion can also be achieved with separately defined conversion routines such as an overloaded object constructor.
References
https://www.webfx.com/blog/marketing/much-cost-advertise-google-adwords/
https://support.google.com/google-ads/answer/3095550?hl=en
https://www.monsterinsights.com/how-to-use-google-analytics-segments-to-find-traffic-sources-to-a-page/
https://support.google.com/google-ads/answer/1722084?hl=en
https://support.google.com/analytics/answer/2992042?hl=en
