Transactions only accommodate the completion of goal in terms of sale and/or purchase while the conversion is any activity that shows a step forward towards the goal completion.
How much does it cost to use Google Analytics
Google Analytics has two price plans: free and 360. The cost of google analytics 360 starts from $12,500 per month and $150,000 per year.
GA 360 provides higher data limits, BigQuery integration, service level agreement, custom variables, and a dedicated support team.
Can you use Google Analytics on a website you don’t own
You can’t see Google Analytics data for another website unless the person who owns the website gives you access, or shows it to you.
To get an estimate of how many visitors a website you don’t own gets, you can look at other metrics.
Is Google Tag Manager the same as Google Analytics
Google Analytics is the tracking tool, while Google Tag Manager is the mediator between your website and the tracking tool.
In other words, Google Analytics collects, stores, and analyzes data. Google Tag Manager sends the data from your website to Google Analytics (or other tools) in the form of Tags.
Do I need to put Google Analytics code on every page
You do need to put Google Analytics on every page that you are interested in tracking.
Depending on what website builder you are using, it is done automatically for you.
Does Shopify support Google Analytics 4
The way you set up Google Analytics 4 on Shopify will depend on the version of Shopify you’re using.
If you’re using Shopify Plus, then you can install the tracking code (or Google Tag Manager) on all of the pages of your Shopify store, including the checkout pages.
How do I add GA4 to Shopify?
- Step 1: Add GTM on Shopify
- Step 2: Get Shopify Purchase data layer (inc
- Step 3: Add data layer into the Shopify checkout page
- Step 4: Add data layer into the Shopify product pages
- Step 5: Download Shopify GA4 Kit’s GTM Container(Free)
What are the four scope types of Google Analytics
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
Hit – value is applied to the single hit for which it has been set.
What data does auto-tagging collect
Auto-tagging vs. When you use auto-tagging, however, you can see data for several additional dimensions, including: Query Match Type (How your keyword was actually matched to the search query) Ad Group (The ad group associated with the keyword/creative and click) Final url (Google Ads Final URL)
How do I use GTM?
- Follow the coding instructions
- Configure your tag
- Choose a tag type
- Link your tag to Google Analytics tracking
- Choose a trigger to determine when the tag is recorded
- Save your tag
- Activate your tag by pressing “Submit.”
How do I set up auto-tagging?
- Sign in to your Google Ads account
- In the page menu on the left, click Settings
- Click Account settings
- Click the Auto-tagging section
- To enable auto-tagging, click to check the box next to “Tag the URL that people click through from my ad.”
- Click Save
What is the difference between CTR and CR
Click-through rate (CTR) is a measure of how many people click on an advertisement.
Click Rate (CR) is the percentage of viewers who clicked on that ad. The CTR and CR are two different metrics, both valuable in understanding how effective your ads are.
Citations
https://support.google.com/google-ads/answer/1722054?hl=en
https://support.google.com/google-ads/answer/2476688?hl=en
https://popupsmart.com/blog/what-is-a-good-conversion-rate
https://blog.hootsuite.com/facebook-conversion-api/
https://support.google.com/analytics/answer/1034383?hl=en
