Your ad will show eligible when it’s active, but it needs to be fully reviewed before it’s approved.
Ads are typically reviewed within 24 hours. The status column in the statistics table allows you to check the status of your ads.
If the review process takes more than two business days, you can contact Google.
What does Google Ads eligible mean
A status given to ads that have been reviewed and are able to run.
The ad complies with the Google Ads policies, so it can be shown to all audiences.
How do I know if my Google ad is approved?
- Sign in to your Google Ads account
- Click Ads & asset from the page menu to see a list of your ads
- To check an ad or asset status, review the “Status” column
What does eligible policy credit mean in Google Ads
If you happen to see the Policy (Credit) next to your eligible Ads, your ads are not disapproved but they are marked under the policy to make you aware that these targeting methods aren’t available.
Also it should be noted that bid adjustments is also restricted targeting and is also not allowed.
Why is my Google ad still eligible
If Google displays Eligible status it means that your ads are active and showing to people.
If it’s Eligible (Learning), it means you’ve recently created or changed a campaign and Google needs time to learn how to serve your bidding strategy given the new change.
How long do Google Ads take to get approved
Most ads are reviewed within 1 business day. However, some reviews take longer if the ad requires a more complex review.
If your ad is under review for more than 2 full business days, contact us for information.
How do I get my website approved on Google Ads?
- Ensure your website is compatible with AdSense
- Sign up for an AdSense account
- Add the AdSense code on your website
- AdSense team review and approve/reject your website in 2-3 days
- AdSense team will ask you to verify your identity
What is eligible limited in Google Ads
An ad will be marked “Eligible (limited)” when Google Ads policies (common examples include Alcohol, Copyrights, Gambling, Healthcare, and Trademarks) prevent certain types of ads from showing in certain regions, to certain ages, or on certain devices.
What does eligible learning mean in Google Ads
What does eligible learning mean in Google ads? Google Ads eligible learning means that Google will use it’s advanced data algorithm to find the “perfect customer profile” to determine how it will bid using your selected Adwords bidding strategies.
Why is ad approved but not running
The main reason why Facebook ads do not run is if, its pending approval, the Ad is set inactive, the Ad Set is inactive or the campaign is inactive.
However, if you have confirmed that all these are okay then the issue could be that your budget is too small or you are targeting too narrow.
What are the Google Ads status
The “Status” column of your ads page signals whether or not an ad is active and the reason for its status.
The status of an ad reflects changes that you make to that ad or its campaign and whether or not that ad’s been reviewed based on Google Ads policies.
Why is Google ad campaign not eligible
Not eligible means that there is not enough search volume for a keyword. Google decides what is eligible and what is not.
Google will simply not show your ads with any ineligible keywords.
Why my ads is eligible but not running
If your campaign is marked “Eligible” but you’re still not seeing your ad, find out why and fix it.
Active, but showing ads only occasionally due to budget constraints or a limited bid strategy.
Learn more about budget recommendations, then adjust your campaign’s budget.
Do Google Ads get approved on weekends
Normally, it is stated that advertisers should wait 2 business days for the review.
However, I often get approval for text and banner ads on the same day.
However, when it is a video ad I always wait for 1 or 2 business days.
Therefore it is not recommended for video ads to wait for review on weekends.
How does the Google Ads Grant work
Google Ad Grants shows your message to people searching for nonprofits like yours. Each qualifying nonprofit has access to up to $10,000 per month in search ads shown on Google.com.
Additional Google Ads may be purchased in a separate account. Nonprofit connecting donors with grassroots projects.
Why are my Google Ads pending
An ad campaign whose start date is in the future and hasn’t started running ads yet.
You can choose a start date for each ad campaign if you want it to start running on a specific day.
When a campaign reaches its start date, the ads within the campaign are able to start running.
Why are Google Ads blocked
Google says they’re doing this to protect users’ experience and improve the web for everyone.
It’s important to note that some sites affected by this change may also contain Google ads.
To us, your experience on the web is a higher priority than the money that these annoying ads may generate—even for us.
Are Google Ads Free
No, participation in AdSense is free of charge. Even better, Google will pay you for clicks or impressions on the Google ads you’ll display on your site.
How do I fix eligible misconfigured ads on Google?
- Select the campaign with the error
- Go to Campaign settings and scroll down to Bid Strategy
- For Manual CPC, click Edit and make sure the box next to Enable Enhanced CPC is unselected
- Save and you should be set
How long do you have to pay Google Ads
Your choices are: Automatic payments: You’re automatically charged after your ads run, either 30 days after your last automatic charge or when you reach a preset amount (known as your threshold), whichever comes first.
You can also make payments at any time to control your costs.
What happens if I dont pay Google Ads
What happens if you don’t pay Google Ads? In the event of nonpayment, your account will be suspended.
In addition, your credit card information and your personal contact information will be flagged; unless you pay Google, you won’t be able to add new Ads accounts or access any paid services.
How do I claim Google Ads credit?
- Sign in to your Google Ads account
- Click the tools icon
- Click the blue plus button
- Enter your promotional code
- Click Save
Which is cheaper Google Ads or Facebook ads
Facebook ads tend to be slightly cheaper per click than Google Ads. A business in the apparel industry might pay as little as $0.45 per click on a Facebook ad.
Finance and insurance is the most expensive type of business to advertise on Facebook too, but the average CPC is still only $3.77.
How do I activate my Google ad account?
- Go to your Account Preferences
- Click the Account Status section to expand it
- Click Reactivate my account
What is Google Adwords API
An advanced feature that lets advertisers interact with and make changes to their Google Ads account through applications they create.
The Google Ads API lets developers create and use applications that interact directly with their account details on the Google Ads server.
What is eligible status
EligibilityTerm used internally to collectively describe the data that determines whether a person is eligible, and to describe those people.
Eligibility statusThe state of a subscriber and/or dependent in relation to coverage during a defined period.
How do I know if my Google ad is working?
- Sign in to your Google Ads account
- Click Ads & extensions from the page menu
- Check the “Status” column to know an ad’s status
Why is my Google ad limited by budget
“Limited by budget” is a bid strategy status that’s used when your average daily budget is lower than the recommended amount.
If you set a bid adjustment that increases your bids, then your resulting bid may increase the number of auctions your ad is eligible for.
How do I fix inactive Google Ads?
- Sign in to your Google Ads account
- On the “Tools” menu
- In the alert at the top of the table, click Remove now
Why are my Google Ads suspended
Repeated violations of any Google Ads policy can lead to an account suspension. If an advertiser repeatedly violates a Google Ads advertising policy we will send a warning to outline the nature of the policy violations and any remedial action that can be taken, in order to comply.
Can Google Ads be profitable
Because the fact is, Google is one of the most profitable companies on the planet for a reason – Google makes money from Google Ads because people keep using it!
Check out how much money some of the biggest spenders on Google Ads spend annually – $40 to $50 million a year!
Sources
https://support.google.com/google-ads/answer/2684542?hl=en
https://support.google.com/google-ads/answer/6167118?hl=en
https://ppcexpo.com/blog/google-ads-eligible-vs-approved
https://support.google.com/adspolicy/answer/9338593?hl=en
