Traditional PR tends to focus on channels such as the general press, niche printed publications, TV and radio.
Digital PR on the other hand has a multitude of other channels available. These include websites, social media platforms, blogs, influencer campaigns, online news and video portals.
Why is video content king
Why is Video the King of Content? The reason video is the undeniable king of content formats is this: Video has the unique ability to combine elements of all the other content types into one easy to digest format.
These formats include text, sound, imagery and movement.
How do you create a successful video campaign?
- Make the Most of Your First Few Seconds
- Short But Sweet Is the Way to Go
- Help Your Audience, Don’t Sell a Product
- Personalize Your Videos
- Tell a Story
- Emphasize Your Brand’s Strengths
- Be Funny
- Include a CTA at the End
How do you write a video strategy?
- Start with your video goals
- Find your target audience
- Figure out what story you want to tell
- Keep creative requirements in line
- Stick to your timeline
- Maintain a realistic budget
How do I make a good video content?
- Be a storyteller
- Mobile-friendly
- Tailor your video to each social media platform
- Work on an interesting title and thumbnail
- Engage the viewer in the first few seconds
- Don’t forget the CTAs
- Be informative
- Choose your production quality wisely
Who is a T shaped digital marketer
T-Shaped Marketing refers to: a Marketer that has broad knowledge covering a wide range of digital tactics with in-depth knowledge in 1 or maybe 2 specific areas.
This diagram from Moz shows the principle with a focus on SEO within digital marketing tactics.
What are examples of mobile marketing
Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
What are examples of mobile advertising
What is an example of mobile advertising? There are many ways to display ads on mobile, including Facebook Ads, Snapchat Ads, Instagram Ads, YouTube video ads, in-game ads, SMS ads, and push notifications from smartphone apps.
How do you plan a video campaign?
- Decide who your target audience is and what they’ll get out of your video
- Determine who is responsible for creating content
- Choose where to publish your video
- Create a publishing schedule
- Use short-form videos
- Optimize for SEO
- Don’t forget about the CTAs!
What are the 3 products under Youtube select
Most countries in Europe and Asia-Pacific will be able to buy into some YouTube Select lineups via Google Ads, Display & Video 360 and reservation.
What are the pros and cons of video games?
- Pros of Video Games
- Cons of Video Games
- Are You Worried Your Child is Gaming Too Much? Signs of Video Game Abuse
- Conclusion
What is an example of a display ad
Banners, square images with text, animations – these are all forms of display ads you have experienced.
What is an example of influencer marketing
Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts all use influencer marketing.
Adidas has been using influencer marketing to promote their products for years now. They use influencer marketing to target a younger audience through Instagram.
What are types of content?
- Blog posts
- Emails
- Social media content
- Guides
- Ebooks
- Video content
- Webinars
- Case studies
Citations
https://www.vidyard.com/blog/benefits-of-video-marketing-for-small-businesses/
https://ppcexpo.com/blog/why-video-marketing-is-so-powerful
https://mailchimp.com/marketing-glossary/digital-marketing/
