A Performance Max campaign bears a striking resemblance to a Smart shopping campaign. But unlike Smart Shopping campaigns, which only focus on maximizing sales conversions, Performance Max campaigns let advertisers select multiple conversion goals and prioritize what they want to achieve.
What is a Shopping campaign
A Shopping campaign is a campaign type that helps promote your products by giving users detailed product information before they even click your ad.
Ads in Shopping campaigns show users a photo of your product, plus a title, price, store name, and more.
Are standard Shopping campaigns going away
Google confirms Standard Shopping campaigns will remain available.
How do you scale a Shopping campaign?
- 1) Adding Negative Search Queries
- 2) Amplify Top Performing Products
- 3) Day-Parting Trend
- 4) Bid modifiers
Why are Shopping ads not spending
Shopping Ads Aren’t Showing Because Budget Too Low If your campaigns don’t have enough budget you’re limiting their reach.
If you have a daily budget that is exhausted by 6pm, you’re closing the door on any searches that happen after that time.
This means you’re missing out on potential impressions, clicks and sales.
How do you optimize smart bidding campaigns?
- 1) Increase/decrease your target
- 2) Create different bid strategies
- 3) Remove your ROAS target
- 4) Change your minimum bid (temporarily)
- 5) Change your maximum bid (rarely)
- 6) Add Seasonality Adjustments
- 7) Add Data Exclusions
- 8) Change to Targeting Conversions
What are two bidding strategies that you can use in your standard shopping campaign choose two
Enhanced cost-per-click (eCPC) These are the bidding strategies that you can use in your Standard Shopping campaign: tROAS (advised) Available: eCPC, Max Clicks, Max Conversions, Manual CPC.
Store visit optimization.
How do I get Google to convert high ads?
- Track your success with conversion tracking
- Use specific keywords for better conversion rates
- Use negative keywords to refine your traffic
- Use the search terms report to reach the right customers
- Include prices in your ad to attract potential buyers
How do you optimize performance Max campaigns?
- Run campaigns for at least 6 weeks to allow the machine learning algorithm to ramp up and have sufficient data to compare performance
- Add at least 5 versions of text assets (4 headlines, 5 descriptions) to your asset group
What are the 3 products under Youtube select
Most countries in Europe and Asia-Pacific will be able to buy into some YouTube Select lineups via Google Ads, Display & Video 360 and reservation.
What is performance max replacing
Performance Max vs Smart Shopping Performance Max is set to replace Google Smart Shopping by the end of Q3 2022.
Advertisers who haven’t already made the switch will automatically have their Smart Shopping campaigns converted to Performance Max campaigns.
What are the benefits of performance Max
Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding.
References
https://developers.google.com/adwords/api/docs/guides/shopping
https://support.google.com/google-ads/answer/2404198?hl=en
https://support.google.com/google-ads/editor/answer/30553?hl=en
https://www.youtube.com/watch?v=If5rutnsTbc
https://support.google.com/google-ads/answer/105671?hl=en
