The Drum provides news for the media and marketing industries in Scotland, with stories, job search resources, events listing, and features.
Why is digital marketing important
The ability to reach out to anyone and anywhere as there are no geographical boundaries with digital.
Target the right audience at the right time – personalization is simpler with digital marketing.
Communicate with your prospects at every stage of the buying process. Save money and reach more customers for less.
What makes a news source credible or trustworthy
Overall, accuracy and completeness are the most-cited categories of trust. Past research had found that four or five main principles made up credibility or trust in the news: accuracy, balance, and fairness central among them.
Some scholars broke fairness into additional parts, such as completeness and transparency.
What is new in advertising world
Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising.
While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers.
What are the benefits of digital marketing?
- Global Reach
- Local Reach
- Lower Cost
- Easy to Learn
- Effective Targeting
- Multiple Strategies
- Multiple Content Types
- Increased Engagement
What includes in digital marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
What can media contribute to community
It can sway opinions. One of the most significant powers the media has is that of being able to shape opinions.
For your community group or organisation, this presents great opportunities to get more people thinking positively about you after hearing positive news coverage of your group and what it is doing.
How do you measure digital marketing effectiveness?
- Set Business Objectives
- Goals and Targets
- Target the Right Audience
- Establish KPI’s Early
- Measuring Marketing Activities
- Unique Visitors
- Search Engine Traffic
- Bounce Rate
What is digital marketing planning
What is a digital marketing plan? A digital marketing plan is a document that defines marketing goals to be accomplished within a given time frame so a company can meet a set of business objectives.
How do articles help business
A business article is a piece of written content that offers information of interest or importance to customers and prospects.
It could be a how-to article that explains how to use a product or solve a business problem.
Case studies are a popular form of business article.
How does a marketing plan help an entrepreneur
Writing a marketing plan forces you to specify goals and develop strategies to reach them, and encourages you to research markets and competition.
A strong marketing plan will encourage entrepreneurs to think deeply about their business and profit potential, helping them make better business and marketing decisions.
Is online advertising effective
Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.
What are the four marketing principles
These four basic marketing principles Product, Price, Place, and Promotion are interconnected and work together; hence, they are also known as Marketing Mix.
How does online advertising affect consumers
Online advertising is more attractive and influential to customers as it uses various ways to advertise ideas such as through different websites, social media, pop-up advertisements among others, as well the customer can be influenced by the factors of online advertising such as credibility, informative, pleasure, and
What is Forbes CMO Network
The Forbes CMO Network is a resource for marketing, advertising and brand decision-makers.
What are some examples of Articles
English has two articles: the and a/an. The is used to refer to specific or particular nouns; a/an is used to modify non-specific or non-particular nouns.
We call the the definite article and a/an the indefinite article. For example, if I say, “Let’s read the book,” I mean a specific book.
What is the best topic for article?
- Corruption
- Impact of Internet
- Women Empowerment
- Education and Movies
- Value of Games in Education
- Yoga and Mind Healing
- Importance of Mental Health
- Importance of Education in Society
What are consumers looking for in 2022
In 2022, consumers want to feel a stronger connection with brands, be part of a community, and get more value from their purchasing experiences.
How do you write a brand article?
- Define Your Mission and Brand Personality
- Make It Appealing
- Study Storytelling
- Make Up Your Main Characters
- Add Visuals
- Stay Consistent
- Make a Difference
- Activate Your Story
How can I earn money by writing Articles?
- Start a blog
- Create blog posts (for others)
- Establish a niche website
- Self-Publish a book
- Create affiliate content
- Write scripts for video creators
- Write show notes for podcasts
- Create written content for social media
What are the types of articles
In English there are three articles: a, an, and the. Articles are used before nouns or noun equivalents and are a type of adjective.
The definite article (the) is used before a noun to indicate that the identity of the noun is known to the reader.
How do I start an article?
- Keep your first sentence short
- Say something unusual
- Don’t repeat the title
- Keep the introduction brief
- Use the word “you” at least once
- Dedicate 1-2 sentences to articulating what the article covers
- Dedicate 1-2 sentences to explaining why the article is important
How do you write an interesting article?
- Be interested in what you’re writing about
- Include fascinating details
- Emulate the style of writers you find interesting
- Write in the active voice
- Borrow some creative writing techniques
- Think about your own opinion
- Cut the waffle
- Using a thesaurus isn’t always a good thing
What makes an article successful
Start with something short and easy to engage with. Prove to your reader that you’re providing value, then ask them to expend effort.
Rule #2 for writing a good article: keep your paragraphs short and your text visually appealing.
In general, shorten everything.
How can I make an article?
- Select a topic to write about
- Identify your target audience
- Research facts that reinforce your story
- Come up with an outline of your article
- Write a rough draft and pare down your outline
- Specify your subject matter
- Read aloud until your draft is error-free
What happened drum magazine
In 1984 Naspers acquired DRUM Publications, the publisher of City Press, DRUM and True Love & Family.
The parent company of the magazine is Media24 which announced in July 2020 that the print version of the magazine ceased publication.
How can I write an article online?
- Step 1: Choose a topic of your interest
- Step 2: Research – The basis for your article
- Step 3: Start working on your rough draft
- Step 4: Storytelling – Keeping your audience connected
- Step 5: Read, Revise, Proofread, Rewrite
How do you write content of an article?
- Write a Head-Turning Headline
- Create a Hook That Grabs Their Attention
- Do Your Research
- Focus on a Single Purpose
- Write in a Unique Voice
- Optimize Digital Content
- Edit Your Work
How can we create a website?
- Sign up for a free website builder
- Customize a template or get a website made for you
- Drag and drop 100s of design features
- Get ready for business
- Publish your website and go live
- Drive traffic to your site
How do you write an article example?
- Write very lengthy articles
- Add the writer’s name
- The title should be lengthy and clear
- The heading of the article should be short, clear and informative
- Only the introduction and the conclusion should be attractive and attention seeking
- Target the audience
Citations
https://mitsloan.mit.edu/ideas-made-to-matter/digital-marketing-trends-2022
https://www.crunchbase.com/organization/the-drum
https://www.adweek.com/
https://www.marketo.com/event-marketing/
https://imm.ac.za/how-has-marketing-changed-over-time-from-traditional-to-digital-the-big-shift/
