What is the goal of advertising in the long run? Increase sales!
How much does fast food advertising cost
According to recent statistics, fast food chains spend about $5 billion on advertising each year.
What food is advertised the most
The most frequently advertised food product was high sugar breakfast cereal. There were no advertisements for fruits or vegetables.
Several other studies have documented that the foods promoted on US children’s television are predominantly high in sugar and fat, with almost no references to fruits or vegetables.
Which of the following is an example of sales promotion
Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
What is the cost of McDonald’s franchise
Most McDonald’s owner/operators have entered the corporation by purchasing an existing restaurant. A McDonald’s franchise requires a total investment of ~Rs 6.6 Cr-Rs 14 Cr, with liquid capital available of Rs 5 Cr.
The franchise fee is Rs 30 lakh. As a franchise, you will be charged a service fee of 4% of total sales.
What is product mix in project management
A product mix is the total number of product lines and individual products or services offered by a company.
Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company.
Some have multiple product lines with lots of products in each line.
Why are most fast food logos red
Fast food chains, from McDonald’s to Taco Bell, utilize various colors to influence potential customers on a psychological level.
The color yellow elicits a feeling of comfort, while red tends to make people feel more hungry and impulsive.
What are 5 popular slogans?
- Disneyland: “The happiest place on Earth.”
- Nike: “Just do it.”
- Old Spice: “The original
- De Beers: “A diamond is forever.”
What is successful differentiation strategy
A differentiation strategy is an approach businesses develop by providing customers with something unique, different and distinct from items their competitors may offer in the marketplace.
The main objective of implementing a differentiation strategy is to increase competitive advantage.
What is a good logo
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message.
A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.
How is push strategy different from pull strategy
Simply put, a push strategy is to push a product at a customer, while a pull strategy pulls a customer towards a product.
Push strategy is a quick way to move a customer from awareness to purchase, while pull strategy is about creating an ongoing relationship with the brand.
Why do brands use red and yellow
Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention.
Yellow triggers the feelings of happiness and friendliness. When you combine red and yellow it’s about speed, quickness.
In, eat and out again.
What does finger licking good mean
Adjective. finger-lickin’ good (comparative more finger-lickin’ good, superlative most finger-lickin’ good) (US, colloquial) Of food: very delicious; delectable, scrumptious.
What kind of element can be used in combination marks
Combination marks have 2 different elements: Text (Logotype): The brand name or initials spelled out in a specified font.
Icon (Illustrative elements): Shapes and objects that help represent the company.
Sources
https://ijbnpa.biomedcentral.com/articles/10.1186/1479-5868-1-3
https://www.marketingdive.com/news/kfcs-us-marketing-chief-who-helped-modernize-brand-with-off-the-wall-crea/598546/
https://www.ipl.org/essay/Kfc-Competitive-Strategy-FK4XCKRC4DR
