In this way, ‘the Line’ in marketing was used by advertising agencies to separate direct, targeted campaigns from those more general and widespread aimed at brand awareness, and those with the presence or absence of direct results, and direct return on investments.
What is above the line marketing
Above the line marketing, also called Atl advertising, is a less focused marketing technique that reaches a larger/wider target audience.
This is a more old-school approach that boosts brand awareness while promoting certain products and services.
ATL advertising strategies include: Television.
What does it mean above the line marketing
Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising.
What is below the line marketing examples
The main types of below-the-line advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and targeted search engine marketing.
Below-the-line advertising methods tend to be less expensive and more focused versus above-the-line strategies.
What is meant by Above the line marketing
Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising.
Compare below-the-line promotion. [business]
Why is it called above the line marketing
“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards.
What is above the line marketing examples
ABOVE THE LINE ADVERTISING (ATL) Examples of ATL advertising include those that run on the following mediums: Television, Radio, Print (magazines & newspapers), etc. 1) Wide Reach: ATL mediums have an insanely wide reach.
For example, a 30-second ad space during the 2018 Superbowl final costs $5 million.
What’s the difference between above the line and below the line marketing
Above the line (ATL) marketing is a mass promotional activity, carried out for creating brand image and awareness.
On the contrary, BTL, i.e. Below the line marketing is a targeted promotional campaign, which is used to initiate direct interaction with the particular group.
What is a line advertisement
LINE Ad Platform is an advertising platform that allows businesses to advertise on the social messaging platform LINE.
Advertising on the platform requires for companies to do it through a marketing agency that is a partner of Line only.
Is digital marketing below the line
Digital marketing has challenged both approaches and is actually Through The Line (TTL). Through The Line marketing takes an integrated approach ensuring both direct and larger reach mediums are utilised while retaining an ultimate focus on conversion.
What is above the line promotion in business
Above the line marketing, also called ATL advertising, is a less focused marketing technique that reaches a larger/wider target audience.
This is a more old-school approach that boosts brand awareness while promoting certain products and services.
ATL advertising strategies include: Television. Radio.
What are line items advertising
Line items contain information about how specific ad creatives are intended to serve to your website or app along with pricing and other delivery details.
Line items are added to orders and contain details like: The number of times your advertiser or buyer wants an ad creative to serve.
What are the disadvantages of above the line marketing
The disadvantages of above-the-line largely relate to cost; prime time slots demand prime rates and it can be difficult to track back your investment.
There is also little opportunity to target in any sophisticated way; of course certain television channels can be selected based on audience.
Is Internet above the line marketing
Advertising on the Internet The internet has changed the nature of marketing in ways that are evolving every year, but it is one of the primary methods of above the line promotion for small businesses.
In fact, very few businesses can survive without some type of online marketing presence.
What is brand line
Brand line is a marketing term used to describe all the products sold under a single brand name.
New flavors, package sizes, nutritional content, or products containing special additives are included in this definition.
More than half of all new products introduced each year are brand line extensions.
What’s another word for product line
Alternate Synonyms for “product line”: line; line of products; line of merchandise; business line; line of business; merchandise; ware; product.
What is product line of Coca Cola product line
Here are some major Coca Cola Products in USA: Dasani water, Fanta, Powerade, Sprite, Flavored Cokes such as Cherry, Vanilla and many more, Barq’s Root Beer, Fresca, Mr. Pibb, Nestea, Minute Maid, Bacardi Mixers Fruitopia, TaB, Tahiti Treat, Mello Yello, Splice, & Mexican Coke.
Why is above the line promotion used
Above the line advantages Using ATL helps to reinforce a brand and give a memorable impression of what a brand is about.
For certain markets and products, ATL works better.
What is product line example
Examples of Product Lines (NKE) has product lines for various sports, such as track and field, basketball, and soccer.
The company’s product lines include footwear, clothing, and equipment. The various product lines for Starbucks Corporation (SBUX) include coffee, ice cream, and drinkware.
What is product line strategies
A good product line strategy guides managers to improve their product line’s total performance.
It creates a focus on the whole line, not just products independent of one another.
And the focus also sets a course to avoid disjointed decisions, actions, and investments that may impact the line’s performance negatively.
What is product line pricing
Product line pricing is a product pricing strategy, used when a company has more than one product in a product line.
It is a process that traders adopt to separate products in the same category into various price groups, to create different quality levels in the customers’ minds.
What is product line and product mix
A product line is one line of similar products that are sold within a company, whereas a product mix is the combined total of all the product lines sold in a company.
What is above and below the line advertising
Above-the-line tends to have a higher cost since the promotional methods used are less precise.
Below the line promotion. This concerns promotional activities where the business has direct control over the target or intended audience.
What is product line policy
Product policy is concerned with defining the type, volume and timing of products a company offers for sale.
The product policies are general rules set up by the management itself in making product decisions.
Good product policies are the basis on which the right products are produced and marketed successfully.
What is product line decision
Product line refers to a group of same products. Product line decisions refer to decisions relating to addition or deletion of product from the existing product line.
How do you create a product line?
- Define Your Target User
- Product Validation
- Develop a Go-To-Market Strategy
- Set The Pre-Launch Stage
- Develop the Next Product
- The Bottom Line on Launching a Product
What are the advantages of product line?
- large-scale productivity gains
- decreased time to market
- increased product quality
- decreased product risk
- increased market agility
- increased customer satisfaction
- more efficient use of human resources
- ability to maintain market presence
What are the types of product line
Companies sell many product lines under various brand names, and the products are mainly differentiated by quality, price, and targeted demographic.
There are different brand types: corporate brands, product brands, personal brands, service brands.
Which of the following are different forms of advertising above the line advertising
ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards.
What is product line types
Types of product line decisions are; Product Line Expansion or Filling (Width, Depth, Dual).
Product Line Reposition (Product Modification, Product Trading). Product Line Contraction (Harvest, Continuation, Concentration).
How do you promote a product in line?
- Offer loyal customers an exclusive preview
- Use a special introductory offer
- Make use of Google My Business
- Run a social media contest
- Spread the word via email
- Write a blog post
- Host an event
- Offer a complimentary upgrade
Sources
https://support.google.com/admanager/answer/9405477?hl=en
https://www.indeed.com/career-advice/career-development/services-marketing
https://insights.sei.cmu.edu/blog/decisions-for-sustaining-a-software-product-line/
https://www.marketexpress.in/2021/09/emergence-of-ttl-marketing-demarcation-between-atl-and-btl-marketing.html
