Demographic: Cadbury has no distinct segmentation based on religion, gender, education, or disposable income.
There is some age targeting used, though their use of bright colours and emphasis on fun the brand is targeting younger age groups- children and teenagers.
How do Cadbury market their products
It uses Television, social media, radio, and print media to promote its products. It aims to gain more customers by showing them how chocolates can bring happiness into their lives.
Cadbury spends a massive amount of money on advertising. Some of its ads won numerous awards.
What is Cadbury market share
Cadbury’s share of the UK chocolate market has slid by 1.4 percentage points to 34.1% but it remains the largest player.
Unlike its rivals, the group refused to cut prices of its Easter eggs for the supermarkets, and was the only major sweets company to raise prices.
What type of business is Cadbury
Cadbury, formerly Cadbury’s and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010.
It is the second largest confectionery brand in the world after Mars.
What marketing strategy does Cadbury use
Competitive advantage in the Marketing strategy of Cadbury The main competitive advantage of Cadbury comes from its ability to market its products through altering the theme & functionality of the products on continuous basis.
Which are the top 3 markets for Cadbury?
- Cadbury’s top 3 markets
- 30+ The number of countries where Cadbury is available
- 10+ Countries manufacture Cadbury
- 1.5
- Cadbury’s top 3 markets
- 30+
- 10+
- 1.5
Who are the consumers of Cadbury
Cadbury brand’s Dairy milk chocolates targets kids within the age group of 5 to 10 years (Cadburyworld.co.uk 2016).
This is because, consumers of this age group are expected to prefer chocolates than other confectionary and best satisfy their needs.
How is Cadbury distributed
Cadbury Chocolate is distributed all over Australia. Approximately 27,334,750 bars of Cadbury Dairy Milk are bought every year in Australia.
Women are usually the biggest buyers of Cadbury Chocolate but they are often buying it for their families.
Men are often the biggest buyers of Chocolate for themselves.
Who are Cadbury’s main competitors
Cadbury’s two main competitors are Mars Incorporated and Nestle, which are two of the largest confectionery companies in the world.
They are both very successful due to the value for money they offer their consumers and they propose a huge threat to Cadbury.
What products and services do Cadbury offer
Introduced: 1824 Now, the brand offers a host of delicious chocolates and drinks, including the Cadbury Egg, Cadbury Dairy Milk chocolates, Flake, Wispa, Twirl and Eclairs chocolates, and Cadbury Bourneville drinking chocolate.
How does Cadbury use digital marketing
Cadbury’s Instagram Marketing Strategies Cadbury has Different instagram accounts for each of its products.
This allows them to keep their marketing more focused on that particular product and adhere to the audience consuming it.
Where do Cadbury sell their products
Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
Some of the following products are made under licence.
What does Cadbury company do
It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Buckinghamshire, and operates in more than 50 countries worldwide.
It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products.
How do cadburys advertise
By utilising both mobile and Facebook, Cadbury managed to tap into its digital audience and create a highly shareable campaign.
What channel of distribution does Cadbury use
It is themission statement of Cadbury to provide chocolate to all type and class of customers.
Supermarkets / Hypermarkets form the leading distribution channel in the Polishconfectionery market, accounting for a 58.8% share of the total market’s value.
Convenience Stores accounts for a further 14.9% of the market.
What brand archetype is Cadbury
9 The Jester Brand Archetype The Cadbury brand, for instance, is all about celebrating joyful moments, evident in its carefree and quirky television advertisements.
Its latest product–an assortment of colourful sweets coated in milk chocolate–likewise shows the company’s penchant for playful experimentation.
What is Cadbury’s best selling product
The most popular product the company offers is Dairy Milk, which was first introduced in 1905.
In 2020, an estimated 23.9 million people in Great Britain consumed one of these bars.
What is the positioning of Cadbury
Positioning – The brand positions itself as a premium chocolate synonymous to happiness. The ad campaign taglines ‘Real taste of life’, ‘Pappu pass ho gaya’, ‘Asli swad zindagi ka’, validate Cadbury’s claim of being a chocolate brand to celebrate happiness.
What is the tagline of Cadbury
The leading brand of chocolates manufactured by Mondelez India has embedded Kuchh accha ho jaaye (let’s do something good) in its successful slogan since the mid-2000s, Kuchh meetha ho jaaye (let’s have something sweet).
What is the value proposition of Cadbury
In the mid 2000’s, Cadbury’s value proposition changed. It used to be something classic, something… normal.
That was threatened when international players started offering better versions of basic milk chocolate, and the supermarket homebrands lifted their game.
What is the marketing mix of Cadbury Dairy Milk
The Marketing Mix of Cadbury includes 4Ps (Product, Price, Place, Promotion). There are different marketing strategies like product/service innovation, marketing investment, customer experience, etc. which have helped the brand to grow more.
Why Cadbury is the best
They worked hard and deserve the respect and fame they have gained. You can taste the perfection in every bite.
Cadbury chocolate is by far the creamiest chocolate I have ever tasted. I even went to Belgium and thought Cadbury was better than the chocolate there!
How does the logo play a part in Cadbury’s marketing strategy
The brand’s logo of glass & a half of milk signifies that each bar has that amount of milk in it.
Cadbury also believes that the logo signifies generosity. And every person has glass & a half in them.
With this thought of generosity, Cadbury launched a global campaign.
How does Cadbury maintain quality
Cadbury chocolates are made from rich cocoa and very hygienically processed to give the chocolate mouth-watering taste along with enhancing the shelf life of the chocolates.
No other chocolate manufacturer has the capacity to offer such a fine quality of chocolate at a reasonable price.
What is Cadbury famous for
1875. In 1875, a Swiss manufacturer called Daniel Peter added milk to his recipe to make the first milk chocolate bar.
This wasn’t a completely new idea. Cadbury produced their milk chocolate drink based on Sir Hans Sloane’s recipe between 1849 and 1875; and Cadbury added their own milk chocolate bars in 1897.
Where does Cadbury get their ingredients from
The milk from Tasmania, sugar from Queensland, and cocoa from Ghana are mixed, roasted, dried and rolled to produce what is called “crumb”.
Invented by George Cadbury in 1905, it’s the base that gives all Cadbury products their flavour.
27,000 tonnes of crumb are produced each year.
How is Cadbury chocolate distributed
The wrapped chocolate bars are packed and transported in refrigerated containers from the factory to the manufacturer’s Kraft distribution center in Melbourne (Victoria).
Cadbury’s Central Distribution Centre, is where orders are assembled (inventory) for customers throughout Australia and forwarded to destinations.
Why does Cadbury taste different
Although the recipe and ingredients for our chocolates are always controlled to tight recipe standards, on occasions ingredients are sourced from different areas, and milk particularly can taste differently when bought from different areas of the country.
Chocolate recipes and textures are different.
How did Cadbury manage the crisis
One of the key elements of Cadbury’s crisis management strategy was consumer education. Under Project Vishwas, it engaged with over 1,90,000 retailers that sold its products.
The company proactively underscored Cadbury’s health conscious identity, and invited people to come and see its factories.
Is Cadbury a family brand
Cadbury originally was a family business run by a philanthropist, John Cadbury, known for his generosity and kindness.
Ben Wicks, Cadbury’s Global Brand Director commented to Campaign: “We see the opportunity as what happens between people – the small acts.
What are cadburys aims and objectives
Cadbury aims are to: Maximise profit. To be the number one product in a given market.
To maximise sales.
Sources
https://study.com/academy/lesson/what-is-geographic-segmentation-in-marketing-definition-advantages-examples.html
https://chocolatemarketaudit.wordpress.com/2018/11/27/what-about-distribution-channels/
https://www.yieldify.com/blog/geographic-segmentation-real-world-examples/
https://www.8ways.ch/en/digital-news/branding-strategies-we-can-learn-cadbury
