Selling & Distribution strategy dettol products are available in over 120 countries. The company sells its products to distributors who in turn sell them to wholesalers and retailers.
In the case of bulk order, the company use a direct channel distribution strategy, by delivering the products to the customer.
What is the pricing strategy of Dettol
Dettol revises the prices of its products according to market needs. It uses a value pricing method in which the customer gets the best value for the product purchased.
Why is Dettol successful
Why is Dettol so successful? Dettol is successful because it offers a range of quality products that suits the needs of every household at affordable prices.
Moreover, being a tried and tested brand, it has developed a strong trust among customers that makes people buy it over other brands.
Who is Dettol target market
In particular, families are the most vital customers for a household brand such as Dettol.
What is the purpose of Dettol
Today, Dettol is used by families around the world for cleanliness. Our products can be used to cleanse skin, disinfect surfaces, remove mould and even be used for laundry.
Why is Dettol so popular
Dettol antiseptic liquid is used to clean wounds and cuts and disinfect surfaces and clothes.
Since Dettol’s product line is vast and caters to every need of a household, it can easily replace any other brand.
This is why we continue to use Dettol products even though there are other competitors in the market.
What are the uses of Dettol
Dettol Liquid Antiseptic Disinfectant is a proven effective concentrated antiseptic disinfectant that kills bacteria and provides protection against bacteria which can cause infection and illness.
It can be used for gentle antiseptic wound cleansing and disinfection and antiseptic skin cleansing.
What is the target market of Dettol soap
People from all generation are the targeted customers of Dettol. Dettol follows Product specialization strategy in order to penetrate the market and increase the usage rate.
Dettol has been successful in positioning itself as an antiseptic which safeguard/protect the people from germs.
Which type of marketing strategy does Dettol has recently launched for antibacterial wipes and fabric sterilizer
Dettol follows Product specialization strategy in order to penetrate the market and increase the usage rate.
Dettol has been successful in positioning itself as an antiseptic which safeguard/protect the people from germs.
Dettol’s communication has always focused on the core brand positioning of protection from germs.
What does Dettol stand for
The English parent of Dettol had decided to market it in the 1930s with the forbidding name because it was short for parachlorometaxylenol, the aromatic compound that gives Dettol its germ-fighting ability.
The management wanted the product’s name to reflect its medical history and rigour.
What is the market share of Dettol
While the antiseptic liquid enjoyed an 85 per cent market share, Dettol hand wash accounted for 60 per cent of the total market according to independent research figures (Nielsen), said Sethi.
Dettol soap accounts for 4 per cent of all soaps sold, and a fifth (18 per cent) of all soaps in the ‘health’ segment.
Is Dettol a brand
First used in hospitals in the 1930s, Dettol soon found a place in the home.
Today, we are a world leading hygiene brand trusted by millions.
Which company owns Dettol
Reckitt benckiser, which owns the Dettol and Harpic brands, named India managing director Nitish Kapoor as the head of its health business in North America.
Who manufactures Dettol
Reckitt Benckiser India, which has seven manufacturing facilities in India, distributes a wide range of household cleaning and personal products including Dettol, Cherry Blossom, Harpic, Mortein and Robin Blue.
Who is the CEO of Dettol
Laxman Narasimhan, 55, joined the company in September 2019 from PepsiCo and was the first external candidate to take the helm at Reckitt since it was formed in 1999.
What is Dettol tagline
We protect what we love.
Why is Dettol so popular in India
In India, Dettol as a brand stands for ‘trusted protection’. Dettol’s products are of high quality and are affordable, which is why they have managed to enter majority of the households in India.
Since Dettol’s product line is vast and caters to every need of a household, it can easily replace any other brand.
Is Dettol good for skin care
Antibacterial formula to clean away dirt and bacteria Dettol skincare bar enriched with added moisturizers provides trusted Dettol protection from germs while helping to prevent skin dryness.
It cares for & helps maintains skin’s natural moisture level leaving it feeling healthy and smooth every day.
What makes Dettol unique
All Dettol products have an active ingredient called chloroxylenol (C8H9ClO), which is responsible for the antiseptic property.
Dettol antiseptic liquid is used to clean wounds and cuts and disinfect surfaces and clothes.
What does Dettol contain
Dettol Liquid contains Chloroxylenol 4.8% w/v as the active substance and pine oil, isopropyl alcohol and caustic soda solution.
Also contains castor oil which may cause skin reactions.
What are the main components of Dettol
Chloroxylenol and alpha-terpineol are the main constituents of Dettol.
When was Dettol introduced
Invented in 1933, Dettol was used by doctors in hospitals to disinfect before delivering babies.
Why does Dettol smell so good
Dettol is one of those chemicals which we instantly recognise by its distinctive smell.
It is an aromatic compound derived from phenol, which contains a significant chlorine atom, helping us in our continuous fight against unwanted bacteria.
Is Dettol an FMCG
A turnover of 2000 crore mainly due to the iconic Dettol is only part of the Reckitt Benckiser story.
The UKbased FMCG major has market domination on its mind and it’s starting with categories that have mostly been ignored.
Is Dettol food safe
While Dettol wipes are safe for exterior packaging and surfaces, there are many chemicals and cleaning products that could be hazardous if they cross-contaminate food.
You should only ever use cleaning products that are food safe in the kitchen.
Why is Dettol so famous
Dettol Becomes A Pioneer In Health & Hygiene Through Innovation. We didn’t want our fight against germs to end at disinfecting medical supplies and treating cuts and wounds.
Hands, surfaces and clothes are also breeding grounds for bacteria & viruses that can make people sick.
Is Dettol safe for pregnant
The product is considered safe to use during pregnancy. Use during pregnancy is not expected to be associated with harmful effects as cutaneous absorption is minimal.
What are the products of Dettol?
- Anti-Bacterial Bar
- Cool Anti-Bacterial Bar
- Antiseptic Liquid
- Hand Wash Original
- Hand Sanitizer Gel
How many types of Dettol are there
Offering you a complete choice of products which include Dettol Antiseptic Liquid, Dettol Disinfectant Liquid, Dettol Original Bar Soap, Dettol Skincare Bar Soap, Dettol Cool Bar Soap and Dettol Aloe Bar Soap.
Is Dettol used in hospitals
Hospitals may use diluted Dettol for wiping floors and other hard surfaces, disinfect skin wounds, and personal hygiene.
What is the price of Dettol
₹334.00 FREE Delivery on first order.
Sources
https://www.amazon.in/Dettol-Clinical-Strength-Antiseptic-Sanitizer/dp/B089N734M3
https://brandingtheblog.wordpress.com/2018/10/23/brand-identity-the-visual-and-verbal-language-of-dove/
https://vir.com.vn/reckitts-dettol-disinfectant-presented-to-covid-19-field-hospitals-87087.html
https://www.techtarget.com/whatis/definition/Four-Ps
https://www.dettol.co.za/antiseptic-liquid/antiseptic-liquid/dettol-antiseptic-liquid-50-ml/
