The conditional cash transfer (CCT) program locally known as Pantawid Pamilya Pilipino Program, or 4Ps, is a government program that provides conditional cash grants to the poorest of the poor in the Philippines.
What are the 4 Ps in marketing
The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.
The 4 Ps were first formally conceptualized in 1960 by E.
Which of the 4 Ps is distribution
The third P of marketing is about where you will sell your product or service.
This encompasses both your distribution channels and your place in the market. Your distribution channels are the avenues through which you reach your target market.
What are the 7 Ps used for
The 7 Ps of Marketing Once you’ve developed your marketing strategy, there is a “Seven P Formula” you should use to continually evaluate and reevaluate your business activities.
These seven are: product, price, promotion, place, packaging, positioning and people.
What are the 4 Ps of marketing and examples
What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion.
They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.
The 4 Ps were first formally conceptualized in 1960 by E.
What are the 4Ps and 4Cs of marketing
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer.
The 4cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.
Who is the father of 4P
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author.
He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
How many people are in 4Ps
Since its inception in 2008, the program has already served 5,220,953 poor households nationwide.
As of Dec. 31, 2021, the 4Ps has 4,091,590 households under its wings.
Why is 4P important in marketing
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way in which you take a new product or service to market.
It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.
What is marketing 4Ps promotion
As part of the marketing mix, promotion includes all activities that involve communicating with the customer about the product and its benefits and features.
Once a company has worked on the product and price elements, it is time to start a conversation with the consumer about the product.
When did 4Ps program started
The 4Ps began as a pilot program of the Department of Social Welfare and Development (DSWD) in 2007 (Fernandez and Olfindo, 2011) and was launched as a full-scale cash transfer program in February 2008, covering 330 000 beneficiaries in Set 1.
What is the effect of 4Ps in individual
The school enrollment requirement of 4Ps has led to a 19 percentage point increase in enrollment of 16- to 17-year-old children in beneficiary households.
The effects of the program on enrollment of children in elementary and middle school are positive, but not statistically significant.
Who started 4Ps in the Philippines
The Pantawid Pamilyang Pilipino Program (4Ps), Implemented by the Department of Social Welfare and Development (DSWD), is the national poverty reduction strategy of the government as stated under the Republic Act No.
Which of the 4Ps is most important
It is your product idea, the product you have conceived. It is the starting point of all thought process, hence the most important of all Ps.
Why 4ps of marketing are changed in to 4cs
P’s or C’s The decline in a one-size-fits-all mass marketing ideal meant the 4P method of marketing (where the emphasis is on the seller and what they want to sell to you) was no longer viable.
The growth of niche marketing and the 4C’s was instead a better fit, taking into account the wants and needs of consumers.
Is the 4Ps program beneficial to Philippine society
In the Philippines, the Pantawid Pamilya Pilipino Program (4Ps) is the flagship national social assistance programme directly benefitting around 4.3 million poor households with 7.8 million children as of June 2020.
It has consistently showed encouraging results in keeping children healthy and in school.
Who proposed 4Ps Philippines
Opposition Senator Leila M. de Lima urged the Department of Social Welfare and Development (DSWD) to accommodate additional qualified household beneficiaries into the Pantawid Pamilyang Pilipino Program (4Ps) considering the grave impact of the COVID-19 pandemic on poor families across the country.
How much is 4ps allowance per month
The 4Ps offers 6,000 pesos annually (P500 per month) for each household selected by the programme for health and nutrition expenses.
Also, it provides 3000 pesos per child for one school year (i.e. 10 months) or 300 pesos per month for educational expenses.
What are the 4Ps of communication
Good office communication flow boils down to what I call, the “four Ps”portions, packaging, placement and point-in-time.
In other words, you’ve got to pass the message at the right time, in the right place, and in nicely packaged, digestible bites.
Who are the 4Ps beneficiaries
The 4Ps is a human development measure of the national government that provides conditional cash grants to the poorest of the poor, to improve the health, nutrition, and the education of children aged 0-18.
How much does 4Ps payout
On the other hand, 4Ps beneficiaries receive a minimum of P1,650 and a maximum of P3,450 per month, depending on the number of children they have.
Parents may get P300 for every child in grade school, P500 for every child in junior high, and P700 per child in senior high.
What is the impact of 4Ps in education
The 4Ps program has smoothly bridged the gap from poverty to an improved living condition among its beneficiaries.
It changed the behavior of learners and their attitude towards learning. The program has helped increase the low performance of learners into better performance.
Who passed the 4Ps law
This Act was passed by the Senate of the Philippines as Senate Bill No. 2117 on February 4, 2019 and adopted by the House of Representatives as an amendment to House Bill No. 7773 on February 7, 2019.
What is 4 C’s marketing mix
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).
What are the 4 P’s of Coca Cola
It analyses the 4Ps (Product, Price, Place, and Promotion) of Coca-Cola Company and explains its business & marketing strategies.
What is the impact of 4Ps on economy and growth
The 4Ps has considerable potential to increase utilization of health services among the poor by providing additional cash to offset direct and indirect costs, as well as by promoting increased use of health and reproductive services, and better sanitation awareness and practices through family development sessions.
How do you write 4cs marketing?
- 1) Consumer (and Product) Here, instead of beginning the story with a product itself, the focus is on selling only what the customer specifically wants to buy
- 2) Cost (and Price)
- 3) Communication (and Promotion)
- 4) Convenience (and Place)
Who invented 4Ps of marketing
The 4P’s of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades.
Created by Jerome McCarthy in 1960, the 4Ps encourages a focus on Product, Price, Promotion and Place.
What are the negative sides of 4Ps
The worst effect of the 4Ps is the refusal of beneficiaries to be subjected to farm work which gives them oppressive wages; mendicancy and corruption of local officials and loan sharks who take advantage of beneficiaries and the “one day millionaire attitude”.
What is the difference between 4Ps and 7Ps
Characteristics of 4Ps and 7Ps As mentioned above, the 4Ps include Place, Price, Product and Promotion.
The 7Ps model, on the other hand, is a combination of the 4Ps with 3 additional segments, which refer to People, Process and Physical evidence.
People are presenting how our business works inside.
How does 4Ps reduce poverty incidence in the country
The 4Ps is is a conditional cash transfer program for impoverished households. The program gives households grants so long as they meet certain requirements, including keeping the children in school, having regular health check-ups and having parents or guardians attend Family Development Sessions.
Sources
https://healthcaresuccess.com/blog/medical-advertising-agency/the-7-ps-of-marketing.html
https://casereads.com/7ps-of-marketing-mix-explained-well-with-examples/
https://open.lib.umn.edu/principlesmarketing/chapter/13-2-customer-relationships-and-selling-strategies/
https://www.pna.gov.ph/articles/1168709
