- Calvin Klein: “Obsession” (1986)
- Apple: “1984” (1984)
- Coca-Cola: “Hey Kid, Catch!” (1979)
- Metro Trains: “Dumb Ways to Die” (2012)
- PSA: “This Is Your Brain on Drugs” (1997)
- Monster.com: “When I Grow Up … ” (1999)
- IAMS: “A Boy and His Dog Duck” (2015)
- Extra: “Origami” (2013)
What is a concept campaign
A campaign concept ties together all elements of a campaign—it’s a hook or idea that convinces your audience that now is the time to take action.
Concepts give your audiences something to care about and a message to get behind.
Without them, audiences might not understand what action you’re asking them to take or why.
What is the most popular advertisement 2021?
- AARP – “Wise Friend and Fierce Defender”
- Adidas Originals – “End Plastic Waste”
- Allstate – “Duet”
- Amazon Alexa – “Alexa’s Body”
- Apple – “Fumble”
- Bud Light – “Last Year’s Lemons”
- Cadillac – “Hands Free”
- Cheetos – “It Wasn’t Me”
What makes a successful marketing
Focus On Your Customer A marketing plan should not only focus on customer acquisition; it should also consider the entire customer journey, from product development to customer onboarding and service.
This will help ensure that you’re anticipating and representing customers’ needs.
What are 5 examples of marketing?
- Branding
- Advertising
- Direct Marketing
- Alliance Marketing
- In-Store Marketing
- Showrooms
- Customary Pricing
- Flat Pricing
What are the 5 most important aspects of successful marketing?
- Define your target audience
- Care about what your customers care about
- Become a resource
- Get your reviews up
- Be accessible online
How do you create a content marketing strategy?
- Establish Your Goals and Objectives
- Get to Know Your Target Audience
- Perform a Competitive Analysis
- Assess Your Available Resources
- Conduct Topic and Keyword Research
- Document Your Strategies and Tactics
- Inventory and Audit Your Existing Content
How do you maximize marketing opportunities?
- Make sure your business website is up to snuff
- Give online advertising a try
- Get listed in online directories
- Don’t rely solely on social media marketing
- Promote a cohesive brand image
What are the 4 types of marketing strategies
What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion.
They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.
What is the most famous ad of all time?
- 1959: The First Ever Barbie Commercial
- 1965: The Oscar Mayer Wiener Jingle
- 1970: Tootsie Roll Tootsie Roll Pop
- 1971: Coca-Cola “Hilltop”
- 1971: Keep America Beautiful’s “Crying Indian”
- 1971: Life Cereal “Three Brothers”
- 1979: Coca-Cola “Mean Joe Greene”
- 1984: Apple Computer “1984”
What are the 4 types of advertising?
- Display Advertising
- Video Advertising
- Mobile Advertising
- Native Advertising
Why are awareness campaigns important
Awareness campaigns can address groups of people in a region affected by a particular climate threat, groups of stakeholders, the general public, etc. The ultimate aim of such campaigns is to achieve long-term lasting behavioural changes.
Awareness raising addresses the knowledge of individuals and organisations.
What is the difference between awareness and campaign
Typically awareness ads answer the query, “Why is this product or service beneficial to my target audience?”
Awareness campaigns address the “What’s in it for me?” question that consumers often ask.
What is a creative awareness campaign
It’s about making sure people understand your brand – and making sure they see it in the way you want them to see it Often that starts with your own team and the people who work in the company.
Making sure they understand your brand values and their part in delivering that value to customers and potential customers.
What are 5 popular slogans?
- Disneyland: “The happiest place on Earth.”
- Nike: “Just do it.”
- Old Spice: “The original
- De Beers: “A diamond is forever.”
What is public awareness campaign
A public awareness campaign is a marketing effort to build public recognition of a problem through media, messaging, and an organized set of communication tactics.
These campaigns target a large number of people over a specific period of time to try and generate specific outcomes or achieve pre-determined goals.
What is a good advertisement
A good advertisement is one that informs and positions your brand in the best light to people who are likely interested in your products.
These ads should capture your products’ best features and benefits and make your brand sound more appealing to target audiences.
What was the Nike Just Do It campaign
The campaign embodied Nike’s image as an innovative American icon associated with success through the combination of professional athletes and motivational slogans emphasizing sportsmanship and health.
This led to customers associating their purchases with the prospect of achieving greatness.
What is social awareness campaign
An awareness campaign is any time-bound, strategic campaign aimed entirely at increasing public visibility and awareness for your cause.
For nonprofit organizations, this means planning a campaign to spread the word about your mission, explain why it matters, and show supporters how they can get involved.
What is a behavior change campaign
Design a behaviour change campaign. A health campaign follows a specific sequence that moves the target audience from awareness of an issue towards a behaviour resulting in a specific health outcome.
An effective campaign must also adapt to, and consider the context of, the community it serves.
What is an example of a creative advertisement
The bigger the brand, the simpler the creative advertising. In this example, McDonalds simply promote the fact they are open at night by the use of two cleverly positioned lamps, which shine down on the billboard to create the famous ‘golden arches’ brand symbol.
What are the 4 branding strategies?
- Product/range extension
- Brand extension
- Co-branding
- Brand licencing
What are the 6 types of marketing?
- Marketing Segment and Marketing Mix:
- Target Marketing:
- Alternative Market Targeting Strategies:
- Undifferentiated Marketing:
- Differentiated Marketing:
- Concentrated Marketing:
What are three of Nike’s most famous commercials?
- Find Your Greatness (2012)
- Tiger Juggling (1999)
- Courage (2008)
- Failure (1997)
- If You Let Me Play (1995)
- I Am Not a Role Model (1993)
- Worth the Wait (2016)
What are the 5 business goals?
- Financial goals
- Growth goals
- Customer goals
- Employee development goals
- Social goals
What are the 4 marketing concepts
The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
What are the 7 types of marketing
These seven are: product, price, promotion, place, packaging, positioning and people.
How do you promote public awareness?
- Wear It
- Raise Funds
- Donate
- Volunteer and Participate
- Talk About It Online
- Research
- Recruit
Which marketing is best for small business?
- Earned Media/PR
- Content Marketing
- Partner Marketing
- Social Media
- Search Engine Optimization (SEO)
- Email Marketing
- Affiliate Programs
- Referral Marketing
What is environmental awareness campaign
Environmental awareness campaigns refer to organizing and educating the general public about the importance of understanding our environment’s vulnerability and protecting it.
Promoting environmental awareness is an effective way to become an environmentalist and create a better tomorrow for our children.
Sources
https://ggie.berkeley.edu/student-well-being/sel-for-students-social-awareness-and-relationship-skills/
https://healthcaresuccess.com/blog/medical-advertising-agency/the-7-ps-of-marketing.html
http://www.marketingmo.com/strategic-planning/marketing-campaigns/
