Cebu pacific (PSE:CEB) is the largest low-cost airline in the Philippines. It pioneered the “low fare, great value” strategy in the local aviation industry by offering reliable scheduled air travel services to passengers who are willing to forego the extras for fares.
What is the objective of Cebu Pacific
Our mission is to provide passengers with safe, affordable, reliable, and fun-filled flights.
How Cebu Pacific became successful
Cebu Pacific started to pursue rapid expansion in 2005 and has since increased its passenger traffic tenfold – from 2 million in 2005 to 20 million in 2017.
Cebu Pacific became the largest airline group in the Philippine domestic market in 2009 and its domestic market share has been more than 50% since 2013.
What is the organizational structure of Cebu Pacific
The company has 7 divisions which consists of the CFO, General Manager – Long Haul Division, Director – Safety, Executive Adviser, Vice President – Flight Operations, Vice President – Inflight services, and Director of Maintenance.
Why Cebu Pacific is the best
Cebu Pacific is Certified as a 3-Star Low-Cost Airline for the quality of its airport and onboard product and staff service.
Product rating includes cabin comfort, baggage / seat charges, buy onboard food & beverages, cabin cleanliness, and service rating is for cabin and ground staff.
What kind of business is Cebu Pacific
We are the leading airline in the Philippines, operating flights to over 60 domestic and international destinations across 14 countries, including Australia, China, Japan, Singapore and the United Arab Emirates.
What makes Cebu Pacific unique
The airline remains a pioneer in creative pricing strategies as it manages to offer the lowest year-round fares for all its flights.
CEB, the leader in innovation and creativity in the country’s aviation industry, is the first local airline to introduce web check-in, E-ticketing, and seat selection in the Philippines.
What is the target market of Cebu Pacific
Cebu Pacific Air’s Primary Target Market are both business and leisure travelers , male and female, social class BCD, single and married.
How many destinations does Cebu Pacific have
Cebu Pacific currently flies to 36 domestic destinations and 28 international destinations in 16 countries across Asia and Oceania.
What kind of industry is Cebu Pacific
Cebu Air, Inc. Cebu Air, Inc. (CEB) was incorporated on August 26, 1988 as an airline company that operates under the trade name “Cebu Pacific Air”.
CEB pioneered the “low fare, great value” strategy in the local aviation industry.
What is the tagline of Cebu Pacific
One of its first catchy taglines“It’s time every Juan flies”, a clever play on words using the local nickname for the everymanpretty much summed up what the airline was all about: it was fun, it was affordable, and it was on a mission to make air travel accessible for more Filipinos.
How many fleets does Cebu Pacific have
To date, CEB’s fleet comprises of 22 A320ceo, six (6) A320neo, seven (7) A321ceo, 10 A321neo, six (6) A330ceo, two (2) A330neo, 14 ATR 72-600, six (6) ATR 72-500 and 2 ATR Freighters.
What is the brand of Cebu Pacific
Cebu Pacific Air, Inc., operating as Cebu Pacific (PSE: CEB), is a Philippine low-cost airline based on the grounds of Mactan–Cebu International Airport (Terminal 2), Lapu-Lapu City, Metro Cebu, Philippines.
Founded in 1988, it is Asia’s oldest low-cost airline.
What are the product and services offered by Cebu Pacific
Cebu Pacific, through its partners, provide tours, hotel booking services, cruises, and car booking services.
The company also provides sports equipment handling, car rental and travel insurance services.
What are management issues evident in the case Cebu Pacific
These issues include flight crew transferring to higher-paying airlines, a high number of employees going on leaves, and overworked flight crew.
These issues have been denied by Cebu Pacific management.
Is Cebu Pacific still operating
Cebu Pacific will continue to operate flights for essential travel during this time. Following this resolution, Cebu Pacific and Cebgo will cancel the following flights from August 21 to 31, 2021: Affected passengers have been informed via contact details provided in the booking.
Who owned Cebu Pacific
The group’s fleet comprise of Airbus family and ATR aircraft. Controlled by the Gokongwei family’s JG Summit Holdings, Cebu Pacific Group owns 100% of Cebgo.
Does Cebu Pacific have inflight entertainment
With the new system, passengers can access music, movies, magazines, television programs, and surveys that can be streamed directly to tablets, laptops, and smart phones.
What is Cebu Pacific mission and vision
Our Mission Cebu Pacific Brings people together through an affordable, reliable mode of travela fun-filled experience that’s delivered with a true heart and soul for service.
We enhance the quality of life of the communities we serve and are an active partner in the nation’s progress.
What is the mission vision and core values of Cebu Pacific Air
Mission and Vision Our Mission”It’s time everyone flies.” Cebu Pacific brings people together through safe, affordable, reliable, and fun-filled air travel.
We are committed to innovation and excellence in everything we do. We are an employer of choice providing opportunities for professional and personal growth.
Which is better Philippine Airlines or Cebu Pacific
If you are looking to flying outside the country, then PAL is a better choice than Cebu Pacific.
If you are planning to go around the Philippines, Cebu Pacific is more budget-friendly when it comes to domestic traveling.
Cebu Pacific offers more affordable prices, however, you need to pay extra for your luggage.
What is the strength of Cebu Pacific airlines
It operates the widest domestic network in the Philippines covering 33 destinations, on top of its 10 international destinations.
It ended the third quarter with a 73-strong fleet, one of the youngest in the world, which includes two (2) dedicated ATR freighters and one (1) A330 freighter.
What is the meaning of Cebu Pacific logo
Cebu Pacific Air has unveiled a new logo, which it says symbolises the airline’s growth and evolution from a low-cost pioneer to its larger operations today.
The airline says its new blue and green logo is inspired by Philippines’ land, sea, sky and sun.
What is the difference between Cebgo and Cebu Pacific
Cebu Pacific rebranded the airline as Cebgo in 2015, which is the name and brand that it flies under today.
What are the objectives of Philippine Airlines
Philippine Airlines, Inc. (PAL) is committed to providing the total quality travel experience to all our customers.
Our commitment to deliver the service expected of us and which our customers rightfully deserve is a primary and foremost goal.
What is Cebgo in Cebu Pacific
Cebgo, Inc., operating as Cebgo (stylized in all lowercase as cebgo), is the regional brand of Cebu Pacific.
It is the successor company to SEAIR, Inc., which previously operated as South East Asian Airlines and Tigerair Philippines.
What is the strategy of AirAsia
The AirAsia Group’s business model rests on a low fare philosophy that emphasizes streamlined, simple and efficient operations.
AirAsia implemented a key strategies to achieve this, such as: high aircraft utilization, low fares, no frills and a direct flight network.
High Aircraft Utilization.
Is 3 years old free in Cebu Pacific
Children 2 years old and above are being charged the same as adult fare since they occupy a seat already.
Only children 2 years old and below are charged for a minimal handling fee.
What is the leading airline in the Philippines
The domestic market is dominated by the Cebu Pacific group which has a 61% market share, followed by the Philippine Airlines group which has 29%, followed by AirAsia, having a 9% share.
What is the mission and vision of Philippine Airlines
To deliver safe, reliable, efficient, and pleasant travel experience exceeding passenger expectations. To provide a satisfying career to our employees and adequate returns to stockholders.
To represent the best of the Philippines, the Best of Filipinos to the world.
What is the marketing strategy of Air Asia
AirAsia Product Strategy The basic product strategy in its marketing mix is its low-cost air services.
AirAsia focuses on providing guests with comfort through competent facilities that meet industry standards, as well as regular flights and secure point-to-point connectivity.
Citations
https://www.glassdoor.com/Explore/top-airlines-companies-philippines_II.4,12_IIND200134_IL.23,34_IN204.htm
https://www.coursehero.com/file/99104401/Case-Study-Marketingdocx/
https://www.optimizely.com/optimization-glossary/marketing-strategy/
