The consumption of energy drinks is rapidly increasing, as demonstrated by their large market growth.
The targeted demographic group is teenagers, young adults, 18 to 34 y old; although expansion into nontraditional markets is also occurring.
Is there a market for healthy energy drinks
Is the energy drink market growing? Yes, it is continuing to grow – you only need to look at the numbers above to understand that.
How do you market an energy drink?
- Nail Your Branding
- Create an “Instagrammable” Product
- Get Your Social Media Game On Point
- Collab With Influencers
- Go to Events
- Listen and Respond
- Try The Best Marketing Strategies for Your Energy Drink
Who is the market leader in energy drinks
Sales of energy drinks have been growing at a rate of around 5% every year since 2013.
Red bull continues to dominate as the energy drink leader, with Monster (original) being the second most popular drink.
The Red Bull Summer edition made an appearance at number 5 in 2021 (replacing Monster ultra).
What is the market share of energy drink
Despite significant growth, the energy drink industry has maintained a high market share concentration with 86.6% of the market being consumed by three major players.
Is the energy drink market competitive
Competitive Landscape The energy drinks market is a competitive market, making it hard for new and small companies to compete.
Monster Beverage Corporation, Red Bull, The Coco-Cola Company, Rockstar Inc., and PepsiCo are a few of the many companies with high shares in the energy drinks market.
What is the market size of energy drinks
The global energy drinks market size was estimated at USD 86.35 billion in 2021 and is expected to reach USD 91.94 billion in 2022.
How big is the energy drink market
The global energy drinks market was valued at $45.80 billion in 2020, and is projected to reach $108.40 billion by 2031, growing at a CAGR of 8.2% from 2022 to 2031.
Who is the target market for sports drinks
At present, youngsters are the main target customer of the sports and energy drinks.
However, the customer base is expected to widen to adults including women and children.
Why do people rely on energy drinks
Energy drinks are marketed to improve concentration and to reduce tiredness, through providing energy, caffeine, and other ingredients which aid with fatigue or with energy metabolism, including vitamins and flavourings.
What is the most popular energy drink
In the U.S. retail landscape, Red Bull was ranked as leading energy brand in 2019, based on sales.
The brand is owned by Red Bull Company, which is headquartered in Fuschl am See in Austria.
What is the energy drink market worth
How much is the energy drink market worth? In 2020, global energy drinks sales had reached a staggering $57.4 billion.
This is amazing when you consider it was valued at about $43 billion in 2016 and $53.01 billion in 2018.
Who drinks energy drinks the most
Men between the ages of 18 and 34 years consume the most energy drinks, and almost one-third of teens between 12 and 17 years drink them regularly.
There are two kinds of energy drink products.
Who is Monster energy drinks target audience
As mentioned above, the target audience for Monster energy drinks is teenagers and those in extreme sports, such as motocross.
The brand’s packaging is the primary appeal to this customer base and has been since its formation in 2002.
At what age can you buy energy drinks
Do You Have To Be 18 To Buy Energy Drinks? There is no legal age limit to buy energy drinks in the US because the FDA has not yet decided about the sale of energy drinks to minors.
Some energy drinks, like BANG energy, have an 18+ warning label.
What percentage of adults drink energy drinks
Adults (18-65 years): Approximately 30% of adults interviewed were consumers of “energy”[4] drinks. Among these, about 12% were “high chronic” consumers (regularly consuming on 4-5 days a week or more), with an average consumption of 4.5 litres a month.
Should children drink energy drinks
Energy drinks are heavily marketed to kids, but energy drinks and kids don’t mix.
Some parents may not know that energy drinks can actually be harmful for kids’ health.
Most health professionals agree that energy drinks should be avoided among children and limited for adults.
What percent of college students drink energy drinks
Fifty-one percentage of U.S. college students have reported using energy drinks at least once in the current semester, and 36% of students have consumed one within the past 2 weeks.
Can under 16s buy energy drinks
Under 16 year olds do not legally need to provide an ID to buy an energy drink, although there is an industry agreement to not promote to that age group.
There are also no legal limits on the amount of any caffeine containing food or beverage drinks that someone can purchase in one transaction.
Should teenagers drink energy drinks
The American academy of Pediatrics recommends that adolescents do not consume energy drinks, yet between 30–50% reported consuming energy drinks.
Which gender drinks more energy drinks
Men reported considerably more frequent consumption of energy drinks than did women (M = 2.49 days, SD = 4.87 and M = 1.22 days, SD = 3.24, respectively; F[1, 790] = 18.13, p <
What age group consumes the most energy drinks
Next to multivitamins, energy drinks are the most popular dietary supplement consumed by American teens and young adults.
Men between the ages of 18 and 34 years consume the most energy drinks, and almost one-third of teens between 12 and 17 years drink them regularly.
Should energy drinks have an age limit
Due to their high sugar content and stimulants (such as caffeine), the medical community discourages parents from letting their kids consume these drinks at all.
Energy drinks hold no health benefits for children.
Can 17 year olds drink energy drinks
In 2011, the American Academy of Pediatrics concluded that energy drinks “are not appropriate for children and adolescents, and should never be consumed.”
Further, the group warned that adolescents might mistakenly use energy drinks, rather than sports drinks like Gatorade, for rehydration during physical activity.
Can 14 year olds drink energy drinks
According to the American Academy of Pediatrics, kids between the ages of 12 and 18 should not consume more than 100 mg (a cup of coffee, a couple of cups of tea or about two sodas) per day.
Additionally, the Academy recommends that kids steer clear of energy drinks altogether.
How old do you have to be to buy high caffeine energy drinks
Premises name: Address: Postcode: Our company policy is to only sell energy drinks to customers who are aged 16+.
Is the sports drink market growing
Pune,India, June 22, 2022 (GLOBE NEWSWIRE) — The global sports drink market is projected to grow during the projected period due to the increasing inclination toward physical fitness.
Fortune Business Insights™ publishes this information in a report titled, “Sports Drink Market, 2021-2028”.
Do males drink more energy drinks
Males consumed more energy drinks than females, the researchers found. And young adults with at least some college education consumed less of these drinks than their peers who had no education beyond high school.
What proportion of 12 year old children regularly consume energy drinks
Several self-report studies have examined energy drink consumption by children, adolescents, and young adults.
One study found that 28% of 12- to 14-year-olds, 31% of 12- to 17-year olds, and 34% of 18- to 24-year-olds reported regularly consuming energy drinks.
Who is the market leader in global sports drink
PepsiCo and the Coca-Cola Company are the top players in the global market.
What is Gatorade’s target market
Gatorade’s primary target demographic is athletic males in the 25-34 age category. Since 2010, Gatorade has been looking to expand its audience.
It may be considered a sports drink, but what do we actually define as a sport?
The goal for Gatorade is to continue delivering growth in the 4-6% range.
Citations
https://www.tandfonline.com/doi/full/10.1080/10408398.2016.1247252
https://twitter.com/joepompliano/status/1499011826310426624
https://pulse.seattlechildrens.org/a-serious-warning-energy-drinks-for-children-and-teens/
https://hugateen.com/articles/faq/how-old-do-you-have-to-be-to-drink-monster/
