People who workout regularly. Similarly to the previous segment, another segment of the Gymshark target market includes people who go to gyms and work out regularly.
They need sports clothes that can keep up with their active lifestyle.
Is Gymshark a niche market
Thanks to the success their garments have seen since the early days of the online retailer, Gymshark has always kept their focus on this niche market; since the company’s very beginning in 2012, they’ve made clothes for people aged 16-30.
Does Gymshark sell in stores
Sales at – until now – online-only retailer Gymshark jumped more than 50% to over $530 million in the financial year to July, boosted by consumer demand for sportswear and an on-point social media presence.
What is Gymshark’s pricing strategy
Gymshark is not a retailer that prioritises sales or deals, instead focusing on consistently affordable prices (compared to competitor brands).
It does however participate in two sales-focused days every year – its birthday and Black Friday.
What type of business is Gymshark
Gymshark are a fitness apparel and accessories brand, manufacturer & online retailer based in the UK.
The company is supported by over three million highly-engaged social media followers and customers in 131 countries.
Who is the Gymshark consumer
Gymshark’s target market is 18 to 25-year olds whose lives revolve around fitness, fashion and music.
Its massive presence on social media means the brand also pulls in younger teenagers – customers of the future.
At the other end of the spectrum, the retailer also appeals to 35 to 44-year-old fitness enthusiasts.
What gap in the market did Gymshark identify
Gymshark began in 2012 when Founder ben francis (then 19-years old) spotted a gap in the sportswear market.
This was namely a lack of affordable and desirable workout gear for young gym-goers.
Does Gymshark only sell online
Gymshark sells its fitnesswear exclusively online and only through its own website. The brand was an early adopter of influencer marketing, partnering with well-known fitness YouTubers and building a community of its own ambassadors, known as “Gymshark athletes.”
What does Gymshark focus on
Every day, Gymshark reaches a huge amount of engagement via Instagram. The truth is Instagram has always been Gymshark’s main focus.
Then, everything else is basically a version of what they did on Instagram, no matter the fact that more than 50% of their traffic is from YouTube.
How many customers do Gymshark have
Our Gymshark family of employees, athletes and followers is now over 10 million strong, with a total social media following of over 18 million and customers in over 230 countries across our 14 online stores.
Is Gymshark a multinational company
Now a 500-employee multinational business based in Solihull, Gymshark has developed something of a cult following among bodybuilders around the world.
It has also built up a community of 12m social media followers.
What is Gymshark’s strategy
Gymshark’s marketing strategy can be considered as “a redefinition of the approach” to launching a new brand.
The focus of their growth has been built around social media and brand strategy to leverage the power of community.
Who is Gymshark owned by
Founded in June 2012, Gymshark creates and distributes its own range of fitness wear.
In 2020, the company was valued at over £1 billion. Ben Francis is the majority owner of the company.
The company does not operate any permanent physical retail stores, but has experimented with pop-up shops.
What platform does Gymshark use
Gymshark is also using Shopify Scripts, which offers merchants the ability to write their own custom code on Shopify Plus’ servers, to customize the checkout and surprise customers with freebies that earn loyalty.
Is Gymshark popular in the US
The US is already Gymshark’s biggest market outside the UK but founder and chief executive Ben Francis believes there is huge growth ahead of it in the US.
He told The Times: “I think we currently occupy about 0.6% of the market, from a fitness perspective, in the US,” the group’s co-founder and chief executive said.
How does Gymshark use social media marketing
One element of Gymshark’s influencer marketing strategy is that when it restocks or launches new product, its ambassadors count down and showcase the new launches on their social channels, to create online buzz and to encourage fans to buy immediately.
Does Gymshark have patents
Gymshark has 1 registered patent in the ‘ Wearing Apparel ‘ category, according to IPqwery.
Additionally, Gymshark has registered 23 trademarks with the most popular class being ‘ Clothing; footwear; headgear ‘, according to IPqwery.
How popular is Gymshark
Gymshark reached unicorn status in 2020, valued at $1.45 billion following investment from General Atlantic, which acquired a 21 per cent stake.
Sales of £400 million were reported in the year to 31 July 2021, up from £260 million in the previous year.
Is Gymshark an ethical company
Overall rating: Not good enough Gymshark’s environment rating is ‘not good enough’. It uses few eco-friendly materials.
It uses recycled packing. There is no evidence it minimises textile waste.
What social media platforms does Gymshark use
Gymshark achieved its staggering success by pairing stylish, quality workout clothing with a clever marketing strategy that utilizes social media influencers.
Gymshark currently has over 5 million followers on Instagram, 289,000 followers on Twitter, and 1.7 million followers on Facebook.
What is Gymshark slogan
GymShark aims to inspire, with their slogan, ‘be a visionary’, in the centre of their landing page.
Where is Gymshark most popular?
- United States
- United Kingdom
- Canada
- Australia
- Germany
Is Gymshark a unicorn company
Gymshark reached unicorn status in 2020, valued at $1.45 billion following investment from General Atlantic, which acquired a 21 per cent stake.
When did Gymshark become popular
Gymshark Marketing Strategy: How Gymshark Became the Fastest Growing Company In The U.K In 4 years.
At the end of 2017, Gymshark officially became the fastest-growing company in the U.K and what’s more amazing is that it was founded by a 19-year-old named Ben Francis in 2012.
How much is Gymshark worth
Gymshark secured investment from the US private equity firm General Atlantic in 2020, pumping up the brand’s value to £1 billion and attaining prized unicorn status.
The deal valued Francis’s 70 per cent stake at £700 million.
Why was Gymshark successful as a small business
Using a combination of digital marketing campaigns, famous yearly blackout sales, and an extensive network of influencers and community, Gymshark has an incredible reach that is far beyond that of its competitors.
Does Gymshark have an app
The Gymshark Training App brings a new world of training to life, uniting the Gymshark community in one central place.
Explore the workout library, create your own workouts/plans and track your progress every step of the way with The Gymshark Training App.
What is so special about Gymshark
Gymshark is a very popular athletic wear brand that offers functional gym clothes. The majority of the clothing you’ll find on Gymshark offers durable, flexible, and sweat-wicking products.
A lot of fitness influencers wear Gymshark products.
Is Gymshark popular in UK
Fitness apparel brand Gymshark has come in second place on a new listing that ranks the top 100 private UK companies with the fastest-growing profits.
Why is it called Gymshark
According to a February 2021 interview with Esquire, the name Gymshark has, well, no meaning aside from being an inexpensive domain.
Francis told the website, “It was a totally arbitrary decision—a £3.50 domain name from GoDaddy.
I just thought it sounded quite cool.”
What makes Gymshark so special
With a cult-like following and a focus on exclusive products, it makes sense Gymshark relies on direct and search traffic as their main traffic drivers.
They get the majority of traffic from their clothing fanatics without needing a large paid search investment.
Sources
https://support.gymshark.com/en-US/article/what-is-gymsharks-commitment-to-sustainability
https://central.gymshark.com/article/find-your-fit
https://www.optimonk.com/marketing-breakdown-how-gymshark-bulked-up-to-being-a-1-billion-brand/
