Formerly known as “In-Display” ads, Trueview video discovery is an ad format that that promotes your video on the YouTube search results page alongside related videos and on the Youtube mobile homepage.
The ad consists of a thumbnail image from the video along with a headline and description.
Which is a key benefit of TrueView discovery
A key benefit of TrueView discovery is that it reaches users scrolling down the YouTube home page.
TrueView discovery ads enable advertisers to capture their audiences at key moments of discovering new content on the YouTube home feed, watch page, and search results.
Is TrueView discovery skippable
TrueView in-stream ads are skippable ads that play before or during another video from a YouTube creator.
After viewers watch five seconds of your video ad, they have the option to either continue watching or skip the remainder of the ad.
These ads can be tailored based on your goal.
What is a TrueView ad
TrueView is Google’s proprietary cost-per-view, choice-based ad format that serves on YouTube, millions of apps, and across the web.
TrueView gives advertisers more value because they only have to pay for actual views of their ads, rather than impressions.
Viewers can choose to skip the video ad after 5 seconds.
What’s a key benefit of TrueView for reach
The correct answer is: It optimizes for impressions instead of views. TrueView for reach drives awareness and optimizes for highly efficient reach and is bought on target CPM, using a skippable in-stream format.
How do I run TrueView discovery ads?
- Next to “Video ad formats” select video discovery ads
- Enter a budget
- Choose the networks you want the video campaign to run on
- Choose the locations where you want to target (or exclude) your campaign
- Choose the language of your customers
What is YouTube TrueView for action
What is TrueView for Action? TrueView for Action is a new campaign format available on YouTube designed to drive leads and conversions for your account.
Typically, YouTube campaigns are optimised towards a cost-per-view (CPV), where you enter the maximum amount you’re willing to pay for someone to view your ad.
What’s a key benefit of TrueView in-stream
The key benefit of TrueView in-stream: It optimizes for impressions instead of views. It optimizes for impressions instead of views (like TrueView in-stream), and allows you to easily plan, set up, and buy your auction campaign in a familiar currency.
What are the events that store visits for TrueView in stream
The correct answers are: Users who watched 10 seconds of the ad and visited a store location within 30 days. and Users who clicked on an element of the ad and entered a store location within 30days.
User clicks an element of the ad and converts within 30 days.
What does Discovery mean in Google
Discover is a feed that appears on the home page of Google’s iOS and Android app, as well as the mobile Google.com homepage.
Users are able to personalize their feeds so they see content that pertains to them.
Unlike Google Search Ads, people don’t need to enter a search query to have these ads appear.
What are two events that store visits for TrueView for action come from choose two
Correct Answer is Users who watched 10 seconds of the ad and visited a store location within 30 days., Users who clicked on an element of the ad and entered a store location within 30 days., asked in Google Ads Video Certification Exam.
Which events trigger a store visit for TrueView for action
Store visits for TrueView for action can come from two different events: Users who have clicked on an element of the ad and enter a store within 30 days.
Users who have watched 10 seconds of the ad and visit the store within 30 days.
Which TrueView ad format is optimized for product awareness
TrueView for reach is optimized for product awareness.
What does Discovery mean in digital marketing
The marketing discovery process is all about uncovering low-hanging fruit and learning about big-picture goals.
During marketing discovery, we ask lots of questions about business goals, customers, the sales process, competitors, past marketing activities and general business challenges.
Which marketers would be an ideal client for TrueView for action
The correct answer is: A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
What is the difference between video action campaigns and TrueView for action campaigns
Ad formats: Video action campaigns include a mix of skippable in-stream ads and in-feed video ads within one campaign and use responsive ad groups, while TrueView for action campaigns only include skippable in-stream ads and use standard ad groups.
What is a discovery ad
Discovery ads help you reach people who are ready to discover and engage with your brand.
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
How long can TrueView ads be
The ads give the audience the option to skip to the organic content after 5 seconds.
YouTube in-stream non-skippable ads – These ads can be up to 15 seconds long and they require the audience to watch the whole ad before the video content is played automatically.
What type of advertiser is a good fit for TrueView for action
An advertiser who’s looking to drive clicks to their website for on-site conversions. This type of advertiser is a good fit for TrueView for action.
Are TrueView ads skippable
Skippable in-stream ads (formerly called TrueView) appear before, during or after YouTube videos. Viewers are shown the first five seconds, then have the option to ‘skip’, so the sooner you draw them in and keep them engaged, the better.
What is Google search discovery
Google Discover is a feed curated by Google to deliver articles and videos on mobile devices.
The content delivered to users is personalized through searches and related stories. Users also have the opportunity to further customize what they see on their feed by following topics that interest them.
How do I put TrueView ads on YouTube
#1: Set Up Your YouTube TrueView Discovery Ad Campaign To manage your YouTube video ad campaigns, you need to sign up for a Google Ads account and link it your YouTube channel.
Once you’ve logged in to Google Ads, click Campaigns in the left sidebar and click the + button.
From the pop-up menu, choose New Campaign.
How do video discovery ads work
YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
The ads can appear in the YouTube Home feed, Watch feed, and Search feed.
Which TrueView ad format is billed on a CPM basis
TrueView for reach is billed on a CPM basis. This format uses industry-standard CPM buying to easily plan and measure across campaigns.
What is YouTube search and discovery
YouTube’s search and discovery system helps viewers find the videos they’re most likely to watch and maximize long-term viewer satisfaction.
Get answers about your video and channel performance with the following FAQs.
How do Google Discovery ads work
The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.
Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.
How are Discovery ads targeted
Unlike search campaigns, Google Discovery ads aren’t targeted by keywords. Instead, advertisers can choose which audiences they want to reach with their ads.
Advertiser can target their ads to specific audiences including: Remarketing: Remarketing allows you to target your ads to past customers or website visitors.
What are Discovery ads good for
Discovery ads are best positioned for these performance goals: Brand awareness – Drive interest from new customers when they’re open to trying new brands.
Drive conversions – Increase website visits, newsletter signups, or sales. Remarketing – Reconnect with customers who already know and trust your brand.
Where can you find Discovery ads
Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app.
They are meant to reach audiences in the moments when they’re ready to discover new products and services.
What is the difference between Display ads and discovery ads
Who the ads are reaching and where they appear is a key difference between Discovery and Display ads.
Display ads are great for general awareness where Discovery ads are designed to reach people who are open to discovering and engaging with a brand.
How do I create a discovery ad?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’
- Select the Discovery campaign type
- Click Continue
References
https://school4seo.com/google-video-advertising-exam/whats-a-key-benefit-of-trueview-in-stream/
https://support.google.com/google-ads/answer/6030919?hl=en
https://www.merkle.com/emea/blog/a-guide-to-trueview-for-action-video-campaigns
https://school4seo.com/google-video-advertising-exam/what-are-the-three-key-reasons-advertisers-choose-youtube-to-help-build-their-brands/
https://www.youtube.com/watch?v=kj1Nwf8zHSM
