TURF Analysis or Total Unduplicated Reach and Frequency Analysis, is a statistical research methodology that enables the assessment of potential of market research for a combination of products and services.
It analysis the number of customers reached by a particular communication source and how often does that happen.
What is TURF analysis used for
TURF analysis provides valuable insights for businesses looking to optimize and/or expand product portfolios by identifying the market reach and potential for each combination of products they might offer.
TURF analysis can determine what products will improve market reach.
What is TURF Analysis spss
TURF analysis is used in many industries to find the optimal sub-group of options from a wider portfolio in order to maximise their appeal to an audience or market.
As such, TURF analysis is used to: Find the best assortment of SKU’s that appeal to the largest group of customers.
How do you do a turf analysis?
- Step 1: Identify the right audience
- Step 2: Create and administer your survey
- Step 3: View your results
- Step 4: Run a TURF test
How do I do a TURF analysis in Excel
After opening XLSTAT, select the XLSTAT / Sensory data analysis / TURF command, or click on the corresponding button of the XLSTAT-Sensory data analysis button (see below).
Once the button is clicked, the dialog box appears. You can then select the data on the Excel sheet.
You must select all products as data.
What is reach in turf analysis
Reach is the percentage of respondents for whom at least one of the claims in a particular combination is their most preferred claim.
That is, it is a measure of how many respondents can be “activated” by a combination of claims (or products with certain claims).
What does frequency mean in turf analysis
(Unduplicated) Reach, the percentage of people for whom at least one of the flavours is appealing.
Frequency, the average number of appealing flavours per respondent.
What is factor analysis in marketing research
What is factor analysis in marketing research? Factor analysis explains a pattern of similarity between observed variables.
Questions which belong to one factor are highly correlated with each other; unlike cluster analysis, which classifies respondents, factor analysis groups variables.
How is factor analysis used in research
Factor analysis is a powerful data reduction technique that enables researchers to investigate concepts that cannot easily be measured directly.
By boiling down a large number of variables into a handful of comprehensible underlying factors, factor analysis results in easy-to-understand, actionable data.
How conjoint analysis is used in marketing research
Conjoint analysis is an incredibly useful tool you can leverage at your company. By using it to understand which product or service features your customers value over others, you can make more informed decisions about pricing, product development, and sales and marketing activities.
What is conjoint market research
Conjoint analysis is a popular market research approach for measuring the value that consumers place on individual and packages of features of a product.
What is frequency in turf
The total (weighted) number of positive responses received for all the alternatives in a portfolio.
This measure is used to differentiate two portfolios with the same reach, where the one with a higher frequency is assigned a higher ranking.
What are some of the applications of conjoint analysis in marketing?
- Testing the appeal of a new product
- Understanding product deletions
- Portfolio optimization
- Assessing the impact of changes in product design
- Pricing optimization
- Understanding psychology: purchase hierarchies
- Understanding psychology: preferences for attribute levels
What type of research study is a survey
Survey research is defined as “the collection of information from a sample of individuals through their responses to questions” (Check & Schutt, 2012, p.
160). This type of research allows for a variety of methods to recruit participants, collect data, and utilize various methods of instrumentation.
Why conjoint analysis is used in research
Conjoint analysis is a popular method of product and pricing research that uncovers consumers’ preferences and uses that information to help select product features, assess sensitivity to price, forecast market shares, and predict adoption of new products or services.
What are the 3 main methods of research?
- Qualitative Research
- Quantitative Research
- Mixed Methods Research
What is conjoint analysis in quantitative research
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.
What are the 4 types of research methods
Data may be grouped into four main types based on methods for collection: observational, experimental, simulation, and derived.
Why factor analysis is used
The purpose of factor analysis is to reduce many individual items into a fewer number of dimensions.
Factor analysis can be used to simplify data, such as reducing the number of variables in regression models.
Most often, factors are rotated after extraction.
What type of research design used surveys
Survey Research is a quantitative research method used for collecting data from a set of panel or respondents.
What are the 7 elements of research
There are seven elements that your plan should include: the project background, research goals, research questions, key performance indicators, methodology, participants, and the script or questions you’ll ask participants.
What kind of methodology is a survey
A survey method is a process, tool, or technique that you can use to gather information in research by asking questions to a predefined group of people.
Typically, it facilitates the exchange of information between the research participants and the person or organization carrying out the research.
What are two types of factor analysis
There are two types of factor analyses, exploratory and confirmatory.
In which method while introducing new product in the market all potential customers are contacted and surveyed
Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers.
This method allows organizations or businesses to discover their target market, collect and document opinions and make informed decisions.
What is full profile conjoint analysis
In a Full-Profile Conjoint study, the respondent is shown a single profile of all attributes at the same time and is asked to rate the profile by their preference or likelihood of purchase.
What is conjoint analysis PDF
Conjoint Analysis is a popular marketing research technique that helps the marketers in understanding how people make choices between products or services or a combination of product and service.
This helps in designing new products or services that better meet customers’ underlying needs.
What is Max Diff analysis
MaxDiff analysis is an analytic methodology used to gauge survey respondents’ preference score for different items that results in a best-worst ranking of those attributes.
What is the first stage of running conjoint analysis procedure in SPSS
The Generate Orthogonal Design procedure is used to generate an orthogonal array and is typically the starting point of a conjoint analysis.
What are the different types of conjoint analysis
There are two main types of conjoint analysis: Choice-based Conjoint (CBC) Analysis and Adaptive Conjoint Analysis (ACA).
What is the second stage of running conjoint analysis procedure in SPSS
2. Secondly, collect the responses: this is a practical process whereby respondents are asked to rate cards containing different combinations of product features.
What two types of approaches are used in surveys to collect data
You can use interviews and observation methods to collect qualitative data from survey participants.
On the flip side, if you need quantitative data, surveys and questionnaires are some of the best tools to use.
Interestingly, you can include open-ended questions in your questionnaire for qualitative responses.
Citations
https://www.questionpro.com/blog/what-is-market-research/
https://libguides.macalester.edu/c.php?g=527786/&p=3608643
https://www.merriam-webster.com/dictionary/conjoint
