Universal app campaigns (UAC) are an automated ad type in Google ads that help advertisers generate more app installs and/or drive in-app conversions.
They do this by using machine learning to identify your best performing ads and show them to the most relevant users.
How do I create a UAC campaign?
- Quick Launch a new Campaign
- Select channel as Search and campaign objective as App Install
- Targeting Options
- Add overall and daily budget, and allocate budget to the Search channel
- Search Bidding Strategies
- Click Save
What is UAC on PC
User Account Control (UAC) helps prevent malware from damaging a PC and helps organizations deploy a better-managed desktop.
With UAC, apps and tasks always run in the security context of a non-administrator account, unless an administrator specifically authorizes administrator-level access to the system.
How do you scale a UAC campaign?
- Pick the Right Campaign Goal
- Set the Right Bids and Budgets
- Utilize the Right Creative Mix
How do I optimize my UAC campaign?
- Implement 3rd-Party Conversion Tracking
- Optimize to the Right Conversion Event
- Ensure Full Asset Coverage
- Allow Enough Runway
- If At First You Don’t Succeed…
What is UAC channel
Google app campaigns (formerly known as Universal app campaigns or UAC) are a paid advertising channel that helps app marketers push their mobile apps to a specific target audience.
Where do UAC ads appear
The ads, alignment, and bids are automatically generated based on your app. Universal app campaigns appear in the search and display network and on YouTube.
They are available for Android and Ios apps.
What creative assets are required in Universal app campaigns UAC
App campaigns Image assets tips Google’s recommendation is to now focus on: Landscape image: 1200*628, 600*314.
Square image: 250*250, 300*300. Banner: 320*50.
What creative assets are required in Universal app campaigns UAC )
UAC Ad Assets: Images The only required ad asset of UAC that you need to provide is text.
But it’s always better to have more control over creative assets. Since there are so many placements, there are many possible image types and dimensions.
Google recommends that you upload a lot of images.
What is an app campaign
App campaigns allow you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network.
How many ad groups should I have UAC
UAC supports having multiple ad groups; they can be used for running specific and generic comms separately and helps in testing what works better.
In the case of the app having 3 USPs or different offers, it is ideal for running 3 separate ad groups talking about each.
What is app install campaign
App install ads allow users to install your app directly from your ad. Based on where your ad appears, any original content may be added to, removed, or modified during the ad serving process.
Google Ads does this to help make sure that users get a great experience from your ad, no matter when and where they see it.
How do I create a universal app campaign?
- Sign in to Google Ads
- In the page menu on the left, click Campaigns
- Click the plus button , then select New campaign
- For your campaign goal, select App promotion
- For your “Campaign subtype,” pick between App installs and App engagement
- Select your app’s platform
How do I run an app campaign
After you make your app or game available for pre-registration in your Play Console, you can create an App campaign for the title.
People that click on the ad can then pre-register for your app or game from the Play store.
What is ACi campaign
ACi means App campaigns for mobile installs & ACe means app campaigns for engagement on mobile apps.
Through ACi , you can easily promote your iOS and android apps across different platforms within one campaign instead of running separate campaigns for Google properties.
Where can Universal app campaigns run?
- Google Search
- Google Play
- YouTube
- Google Display Network
- AdMob
- Google Discover
- Google search partners
- Publisher sites who host app ads
What is a standard display campaign
Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).
A Display campaign is one campaign type available to you in Google Ads.
What app campaign types can you pick from
Types of app campaigns When you choose “App promotion” as your goal, you can choose from three campaign subtypes: “App installs,” “App engagement,” and “App pre-registration (Android only).”
Each campaign subtype focuses on different actions and bid strategies.
What are app engagement campaigns
App campaigns for engagement (ACE) can help you re-engage customers who have installed your app, and encourage them to take specific, in-app actions.
Your ads can appear across multiple Google properties, including Google Search, YouTube, and Google Play, and within other apps on the Display Network.
How do I create a new campaign in Google ad app?
- Sign in to your Google Ads account
- On the left-side menu, click Campaigns
- Click the plus button , then select New campaign
- Select your advertising objective for the campaign
- Scroll down, then choose your conversion goals and click Continue
- Choose your campaign type and click Continue
How do you run an engagement campaign?
- Step 1: Select a Post or couple of them (or Plan New Posts)
- Step 2: Create Campaign
- Step 3: Create Ad Set
- Step 4: Create Ad
- Step 5: Track Your Campaign
How do I set up iOS app campaign tracking?
- Sign in to Google Analytics.
- Click Admin, and navigate to the property you want to edit
- In the PROPERTY column, click Property Settings
- In the iOS Campaign Tracking section, click the toggle to turn it ON
- Click Save
What are the advantages of using a smart campaign?
- Create an online ad quickly and easily
- Pay only when people click your ad
- Reach customers on desktop computers and mobile devices (such as mobile phones and tablets)
- Review the effectiveness of your ads in your dashboard
- Run your ads with minimal ongoing management
When setting up a new Google app campaign which three settings must be made at the campaign level
When setting up a new Google App campaign, which three settings must be made at the campaign level?
When setting up a new Google App campaign, Budget, language, location must be made at the campaign level.
What are the three tracking solutions for Google app campaigns
For Google App campaigns, three tracking solutions are Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
What bidding strategy do website clicks campaigns use
Bidding strategy Autobid is the default recommended bid type across all ad group goals as this allows our system the most flexibility to find audiences that will convert based on your campaign goal.
What is Facebook engagement campaign
The engagement objective is designed to get more people to see and engage with your Facebook post or Page.
With engagement as your objective, you can create ads that: Boost your posts (Post Engagement) Promote your Page (Page Likes) Raise attendance at an event on your Page (Event Responses)
Why do Google app campaigns perform better
The system has flexibility to create individual ads that best move a user to install or take action in the app.
That’s why Google App campaigns perform better when provided with a diverse portfolio of assets.
How do you track an app campaign performance?
- Sign into Google Ads
- Select App campaigns in the campaigns menu at the top left
- Select a specific App campaign in the campaigns menu
- You’ll see the campaign “Overview” page
How do you create feeds for app campaigns?
- Sign into Google Ads
- Select App campaigns in the campaigns menu at the top left
- Select Campaigns in the page menu
- Click on the campaign you wish to add a feed to
- Click Settings in the page menu
- In the “Data feed” selector, select Google Merchant Center feed
How should you choose your campaign name?
- Geography
- Brand/Non-Brand
- Match Type
- Website Structure
- Network/Channel
References
https://www.facebook.com/business/help/666398006849003
https://lineardesign.com/blog/google-ad-extensions/
https://business.twitter.com/en/advertising/campaign-types/app-reengagements.html
https://support.google.com/google-ads/answer/2404190?hl=en
https://appradar.com/academy/google-app-campaign
