Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
Why video is important in social media marketing
Video allows you to be concise and capture viewers’ interest in the first few seconds.
Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
How do you do social video marketing?
- Set goals for video marketing
- Decide on your platforms
- Select your video types
- Plan the content production
- Know what post-production entails
- Schedule & promote the videos
- Understand & analyze metrics
What is the Best Video Marketing strategy for social media?
- Set your goals
- Define your audience
- Define the “type” of videos you want—explainer/Live/interview/presentation/product reviews/video ads
- Create/curate your videos
- Share them
- Monitor their success
How does social media create video content?
- Begin With A Strategy
- Keep Your Videos Short and Sweet
- Make the First Few Seconds Really Stand Out
- If There’s Talking, Include Subtitles
- Aim For Natural Lighting
- Consider Using an External Microphone
- If You Use Music, Make Sure You’re Allowed To
- Focus on The Story
Why is video so effective in marketing
It is an effective way to build an emotional connection with your customers. Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it.
Testimonial videos are a great way to increase social proof and influence your target market.
How do you use video content marketing?
- Start with your video goals
- Find your target audience
- Figure out what story you want to tell
- Keep creative requirements in line
- Stick to your timeline
- Maintain a realistic budget
What is video marketing strategy
Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience.
The idea is to keep audience members engaged with the brand in a way that’s simple and easy to digest.
Why videos are popular in social media
People enjoy videos Videos are a popular form of social media content. People enjoy watching videos and obtaining information from them.
It’s easy to engage your audience by using videos on your social media pages.
They’re more likely to engage with your social page if you use videos.
Why is video a powerful marketing tool
Video advertisements help consumers understand your product or service easily. This not only find new customers and increase sales but also overall consumer satisfaction.
Videos are short, easily-digestible and quite often, entertaining.
Is video the best marketing tool
Audiences are Ten Times More Likely to Share and Engage with Video. A report from the Content Marketing Institute shows that versus your typical blog or social media post, audiences were up to ten times more likely to engage, embed and otherwise interact with video.
Why video performs better on social media
Video is processed in our brains 60,000 times faster than text. It immediately ignites emotion and personal connection; enticing viewers to seek more information.
How can social media be used for marketing?
- Research your buyer personas and audience
- Determine which social platforms you’ll market on
- Establish your most important metrics and KPIs
- Get to know your competition
- Create unique and engaging content
- Organize a schedule for your posts
How can you attract social media users to share your video content online
Hashtags are the most effective technique to attract people and broaden the reach of your video content across social media platforms.
Hashtags are words that begin with a hash (‘#’).
What are the advantages of marketing with online videos
According to Animoto, a whopping 90% of customers say that product video helps them make buying decisions, says Forbes, and 64% say that watching a video makes them more likely to buy.
Plus, according to HubSpot, 97% of marketers say that video has helped increase user understanding of their product or service.
What are the types of video marketing?
- Company culture video
- Interview / Q&A video
- Featured / Product video
- Explainer video
- Live video
- User generated video
- Event recap video
- Webinar / online event video
Is YouTube a social media
YouTube – Yes, YouTube is considered a social media platform. What’s more, it is also the 2nd most-used search engine following Google.
What is an example of video marketing
People spend a third of their time online watching videos. Videos even help make buying decisions.
A number of big companies have created some of the best video ads and viral videos as a part of their marketing strategies.
Two great examples are the Always “Like a Girl” campaign and Geico’s “Hump Day” ad.
Where can I post marketing videos?
- YouTube
- Snapchat
- 4
- TikTok
Why Video Marketing is the future
Just consider that 90% of customers report that video content helps make their purchasing decisions easier.
This is just one of the reasons why marketers predict video marketing to be the future of content marketing.
Ever since the coronavirus pandemic, people are engaging with more digital content than ever before.
Do videos perform better on social media
This is because video content typically performs best with most algorithms, based on the fact it captures a viewer’s attention for longer.
Which explains why videos on Instagram generate more engagement than any other content type — Tweets with video see 10x more engagement.
Is social media a good marketing tool
68% of consumers agree that social media enables them to interact with brands and companies.
While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and gives consumers unique opportunities to engage.
Do videos get more engagement on social media
It’s especially crucial because videos tend to get more engagement than just posting photos.
Social video metrics track the success of your video content. It’s especially crucial when you consider that videos tend to get more engagement than just posting photos or text on your feed.
How popular is video on social media
25% of marketers say live video is the most valuable type of social content.
Half of social media users prefer video over other types of content. 85% of social media users want more videos from brands.
35% of all North American B2C marketers use live video.
What social media platform is best for video?
- Facebook Watch
- TikTok
- YouTube
- Vine
- Periscope
- Flipgrid (Vidku)
What is the best video marketing strategy?
- Understand your audience and set campaign goals
- Stay on brand, and nail down your message across videos
- Make sure your video budget makes sense
- Optimize your videos and target for each channel
- Test and Test again
- Don’t forget Connected TV ads (CTV)
Why is video marketing important for small businesses
Videos promote brand awareness, improve online presence, humanize a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales.
Video marketing WILL help increase sales for your business
What is paid video marketing
By paying or partnering with an influencer to promote your video, you tap into their audience directly by getting your video featured on their channel.
Or better yet, you work with them to create a video that more naturally features your product.
What is a video marketer
A video marketer is anyone who uses video marketing to grow their business, promote their brand, and reach a larger audience.
A video marketer understands the importance of videos in the age of social media.
They know that videos have dominated the online landscape, and that videos are not going anywhere.
Does social media marketing really work
Social Media contests, with the right prize, have proven to be one of the most effective ways to gain followers, engage fans and increase email marketing lists.
In fact, according to Giveaway Promotion, Social Media Contests produce 7 times more clicks than Google, Facebook and Instagram Ads.
Do videos or photos do better on social media
For example, photos typically perform better than videos on Instagram, while videos perform better on YouTube.
Photos may garner more engagement on platforms where users scroll through media quickly, while videos may be more successful on platforms where users are actively seeking out specific or detailed content.
Sources
https://digitalmarketinginstitute.com/blog/the-importance-of-video-marketing
https://marketingmagnitude.com/does-social-media-marketing-really-work/
https://www.rialtomarketing.com/benefits-video-marketing-small-businesses/
https://support.google.com/google-ads/answer/6340491?hl=en
