McDonald’s franchise operates in an oligopoly market due to many features. Oligopolistic markets are characterized by price rigidity and were that impacts McDonald’s pricing strategies.
One reason why the firm operates in oligopolistic markets is that the fast-food sector consists of a small number of larger sellers.
Who is Nike target market
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40.
The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
What is a defining characteristic of social media quizlet
Three defining characteristics of social media. social interactivity. openness and flexibility. fast-paced flows of information. openness.
Which of the following is the widely used form of OOH advertising
1. The most common form of out-of-home media is transit advertising.
How does McDonalds use just in time
McDonalds uses JIT system in which it doesn’t begin to cook (reheat and assemble) its orders until the order is being placed.
Initially it used to preheat a batch of hamburgers and let them be under heat lamps for as long as possible.
And eventually the burgers that were not sold were discarded.
What is Adidas market segmentation
Adidas separates its market into multiple categories depending on different consumers’ choices and likings.
Market segmentation can be separated into different segments of consumers depending on demographic segmentation, geographic segmentation, psychographic segmentation, or behavioral segmentation criteria.
Why is the Nike logo so successful
For 48 years now, it’s embodied what successful branding looks like. “The Swoosh is effective for Nike’s brand because it immediately communicates some of the brand’s core values,” observed Taylor Getler, business development associate at branding agency Works Design Group.
What is Nike value proposition
Nike’s Value Propositions Nike offers products to inspire anyone to become an athlete. Their products heavily rely on the quality, innovation, and status of the brand.
This is the foundation of the brand, and it is exactly what the customers seek when they buy a Nike.
How is Nike different from its competitors
Competition in the athletic wear industry has increased a lot. However, Nike has got an edge over its competitors owing to several factors.
Unique designs, great product quality, product and process innovation, and marketing have helped it achieve a strong competitive edge.
What are the 4 P’s of Coca-Cola
It analyses the 4Ps (Product, Price, Place, and Promotion) of Coca-Cola Company and explains its business & marketing strategies.
The Coca-Cola Company is an American multinational corporation. It is best known around the world for its flagship product, Coca-Cola.
The Coca-Cola Company has a wide product range.
What is Adidas best known for
Adidas, in full Adidas AG, German manufacturer of athletic shoes and apparel and sporting goods.
In the early 21st century it was the largest sportswear manufacturer in Europe and the second largest (after Nike) in the world.
Who is Nike’s biggest athlete?
- Michael Jordan (former Nba player ) $100 million
- LeBron James (NBA player/LA Lakers) $30 million
- Cristiano Ronaldo (Football player/Juventus) $30 million
- Kevin Durant (NBA player/Brooklyn Nets) $30 million
- Tiger Woods (Golf player) $19 million
What is an advantage of bleed pages in magazines
Magazines cannot deliver high frequency. Which of the following is an advantage of bleed pages in magazines?
They provide a slightly larger printing area.
Is Nike better or Adidas
Nike and adidas are the two biggest sportswear companies. Nike’s scale is a big advantage, adidas doesn’t even come close. adidas looks cheaper than Nike and has been a better growth story, but there is a reason for Nike’s high valuation.
Nike is better managed than adidas and has a stronger brand.
References
https://smallbusiness.chron.com/push-pull-promotional-strategy-10972.html
https://www.workstream.us/blog/why-mcdonalds-most-profitable-franchises
https://simplicable.com/en/pull-strategy
https://blog.hubspot.com/marketing/push-vs-pull-marketing
https://www.entrepreneur.com/growing-a-business/marketing-business-the-7-ps-of-marketing/70824
