Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.
What is the basis of marketing Mcq
Marketing mainly emphasizes on customer value and satisfaction.
What promotion mix would you suggest attaining companies objectives
The promotion mix is an element of the marketing mix. It includes advertising, public relations, personal sales, and sales promotion.
Mediums used for promotion include: the Internet, television, advertisements, special events, endorsements, newspapers, and magazines.
What are product mix dimensions Mcq
What are product mix dimensions? (1) Number of different product lines in the mix.
(2) Total number of items carried in each product line. (3) Number of versions offered of each product in a product line.
Why are the 7 P’s of marketing important
Why are the 7 Ps important? The seven Ps are important because they can help you plan and lead discussions about a business’ marketing practices, whether the company sells products, services or both.
This means if you’re marketing a service or product, you can consider the seven Ps to help you sell it effectively.
Who invented 7Ps of marketing
Who created the 7Ps marketing mix model? The 7Ps marketing model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing.
A Managerial Approach.
Who introduced market segmentation
Smith is generally credited with being the first to introduce the concept of market segmentation into the marketing literature in 1956 with the publication of his article, “Product Differentiation and Market Segmentation as Alternative Marketing Strategies.”
Smith’s article makes it clear that he had observed “many
Who introduced 4Ps of marketing
They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.
The 4 Ps were first formally conceptualized in 1960 by E. Jerome McCarthy in the highly influential text, Basic Marketing, A Managerial Approach [1].
Why are the 4 Ps of marketing important
The 4 Ps of marketing include product, price, place, and promotion. These are the key elements that must be united to effectively foster and promote a brand’s unique value, and help it stand out from the competition.
Who is known as the father of modern marketing
Philip kotler, the Father of Modern Marketing, Will Never Retire.
Which of the following is not a function of marketing Mcq
Explanation: Motivation is not a Function of Marketing. Marketing refers to the activities which a company undertakes to promote the buying or selling of a product or service.
Marketing includes advertising, selling, Transportation, Storing and delivering products to consumers or other businesses.
What is market segmentation Mcq
Market segmentation refers to subdividing a larger market into smaller submarkets. Philip Kotler defines, “Market segmentation is a process of identifying groups of buyers with different desires or requirements.”
What are the 4Ps and 4Cs of marketing
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer.
The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.
Who popularized the concept of 4Ps in marketing
The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.
Phillip Kotler, popularised this approach and helped spread the 4 Ps model.
What are the 7ps of marketing Kotler
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
Who is the father of modern marketing Mcq
Dr Philip Kotler is regarded as the Father of Modern Marketing by many scholars.
What is an indirect market
Indirect marketing is essentially marketing in which you’re not trying to sell a specific product or service.
For example, content creation in the form of a blog of email newsletter are forms of indirect marketing.
Which is type of brand
Brands are considered to be among a company’s most important and valuable assets. Companies can protect their brands by registering trademarks.
Types of brands include corporate, personal, product, and service brands.
Which is the target customer Mcq
All consumers who purchase the venture’s product.
What are the 4 main parts of a business plan
Key lessons on the 4 key components of a business plan The executive summary, marketing plan, key management bios, and financial plan business plan sections are critical and should be included in all business plans.
What is the basic role of promotion
The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty.
It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.
Promotion is also one of the elements in the promotional mix or promotional plan.
What is the first level of product
The first and the basic level is the core product/benefit the customers look at.
It is the basic good or service purchased, aside from its packaging or accompanying services.
We buy a product first because of its core or fundamental benefit – the problem it solves or the need it satisfies.
What are the 7Ps and 7cs
7 P’s and 7 C’s » Product = Customer. » Price = Cost. »
Place = Convenience. » Promotion = Communication.
What is the full form of PPC pages
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Which of the 4 Ps is most important
It is your product idea, the product you have conceived. It is the starting point of all thought process, hence the most important of all Ps.
Which of the 4 Ps is distribution
The third P of marketing is about where you will sell your product or service.
This encompasses both your distribution channels and your place in the market. Your distribution channels are the avenues through which you reach your target market.
When did the 4Ps become the 7 Ps
In 1981, Booms and Bitner proposed a model of 7 Ps, comprising the original 4 Ps plus process, people and physical evidence, as being more applicable for services marketing.
References
https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)/01%3A_Think_-_Strategy_and_Context/1.03%3A_What_is_marketing
https://brainly.in/question/24279341
https://en.wikipedia.org/wiki/Market_segmentation
https://www.iedunote.com/levels-of-product
