- Manually with the Import Wizard—This is a handy-dandy wizard located within the data extension
- Import Activity—The Import Activity, like the Import Wizard, allows you to manually bring your data into a data extension
- API—You use an API call to import your data
CAN-SPAM identify the message as an ad
Does CAN-SPAM apply even if my recipients opted in? Yes. While you’re exempted from identifying your message as an ad or solicitation, you still have to comply with other CAN-SPAM requirements.
These would include an accurate header and subject information, a valid physical address, and an unsubscribe option.
How do I create a lightning email template in Salesforce?
- Click New Email Template
- Enter the template’s name
- Add a subject
- If you want, select an item from the Related Entity Type dropdown list
- If you want, select a letterhead from the Enhanced Letterhead dropdown list
- Click Save
- Click Edit
- In the HTML Value field, compose the email to use as your template
What is Salesforce Datorama
Datorama is a cloud-based Business Intelligence Tool from Salesforce. It’s considered a marketing intelligence platform, and it gives marketers a friendly way to access media data specifically.
What does CAN-SPAM stand for
The Commission began this rulemaking process as directed by Congress in the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act).
Congress passed the CAN-SPAM Act to address the problem of unwanted commercial electronic mail messages.
What is Einstein scoring split
Einstein Engagement Scoring draws on the data from all of your past email campaigns to segment your subscribers based on how they engage with your emails.
This data enables you to send targeted email messages to different subscribers to maximize engagement and conversions.
CAN-SPAM unsubscribe requirements
But, what is the CAN-SPAM Act? Enacted on December 16, 2003, the CAN-SPAM Act is a law that sets the rules and regulations for all commercial emails.
It gives users the right to opt out and unsubscribe from your email communications at any time.
Non-compliance or violations result in heavy fines and penalties.
Is it illegal to not have an unsubscribe link
This law, enforced by the Federal Trade Commission, states clearly that you must include a clearly obvious way for subscribers to opt out of your commercial messages: Tell recipients how to opt out of receiving future email from you.
Where do I put my AMPscript
Ampscript is independent of your HTML code, you can place the ampscript either inside or outside of your HTML code.
How do you write an AMP script?
- Navigate to Content Builder
- Click Create, then Content Blocks and then Free Form from the dropdown
- Enter text, including any inline AMPscript
How do I learn AMP scripts?
- Review the fundamentals and syntax for AMPscript
- Create inline AMPscript and AMPscript blocks
- Insert personalization strings
- Implement AMPscript functions and operators
- Work with AMPscript examples and best practices
How do I send an email from API in Mailchimp?
- Transactional API Quick Start
- Send Your First Transactional Email
- Change Sending Behavior with the Rules Engine
- Manage Different Users with Subaccounts
- Set Up Inbound Email Processing
- Track and Respond to Email Activity with Webhooks
CAN-SPAM express consent
The email message and its subject header must not be deceptive or misleading, the sender’s identity must be accurate and its postal address provided, and the message must announce itself as commercial in nature, but the CAN-SPAM Act does not require explicit or implicit consent before sending the message.
How do I report SPAM emails without unsubscribe?
- to the Federal Trade Commission ([email protected]),
- to your email provider,
- to the sender’s email provider
What is mandrill used for
Mandrill is a transactional email API for MailChimp users. It’s reliable, powerful, and ideal for sending data driven emails, including targeted e-commerce and personalized one-to-one messages.
Why it is important to follow CAN SPAM guidelines
The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Sources
https://trailhead.salesforce.com/content/learn/modules/ampscript-for-nondevelopers/get-to-know-ampscript
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_anb_einstein_copy_insights.htm&language=th
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.email_templates_classic_types.htm&language=en_us
