Data and Time are two essential things for a Google App campaign to run smoothly and successfully.
How do I promote my YouTube app?
- Create a Content Strategy
- Promote Your App
- Have a Promotional Trailer
- Optimize Your Meta Data
- Optimize Channel Name
- Use Keyword Rich Playlist Titles
- Comment on Related Videos
- Reach Out to Influencers
How much does Google advertising cost per day
If you’re a beginner, try an average daily budget of US$10 to US$50. Check your account daily after applying a new budget to see how your campaigns have performed.
You can set a shared budget with the amount you’re willing to spend across multiple campaigns for the same client.
How can I promote my app without money
Ask for their feedback on your app and give them free promo codes to try it out.
Discuss current features, bug fixes, future updates and value their opinion. You can build great relationships with them which might present the opportunity to cross-promote each other’s apps without spending a cent.
How do I optimize a Google app campaign?
- Determine the goals of your app campaigns
- Set up the campaigns properly
- Link your Google ads account with your Google Play console
- Bidding and app campaign maintenance
- Optimize your campaign assets
- Measure and evaluate campaign performance
What are the three main automation components of smart display campaigns?
- Automated bidding
- Automated targeting
- Automated ad creation
How do I promote my app on social media?
- Build A Strong Community
- Share Insider Tips and Tricks
- Encourage User-generated Content
- Work with Influencers
- Optimize Your Link in Bio
How do I make my app go viral?
- Social Media Sharing / Social Capabilities
- Ask For Reviews
- Contextual Deep Linking
- Referrals
- Gamification
- The Hooked Model
- Push Notifications
- Build a Remarkable Product
How can I promote my app offline?
- Use the power of local app promotion
- Advertize the app through the press
- Merchandise sell the product
- QR codes are a must
- Print out your logo and make it visible
Which app type is the most downloaded on Google Play
“Gaming apps” is the most downloaded app type on Google Play. Safe, Secure, and Reliable Service.
What is setting a long term strategy for app promotion
As a best practice, begin your App campaign by focusing on driving installs to build a strong user base.
Next, create additional campaigns to drive higher-value installs by focusing on the in-app actions of valuable users.
Finally, consider activating existing users with app re-engagement.
How many ad groups should I have UAC
UAC supports having multiple ad groups; they can be used for running specific and generic comms separately and helps in testing what works better.
In the case of the app having 3 USPs or different offers, it is ideal for running 3 separate ad groups talking about each.
How do I attract more users to my app?
- Focus on App store optimization (ASO)
- Promote the app on your website
- Create email marketing campaigns
- Lean on social media
- Use in-app and online ads
- Develop a PR Strategy
- Think about Offline Ad Campaigns
How do I increase app engagement?
- Efficient Onboarding
- Use Push Notifications (The Right Way)
- In-App Messages
- Offer and Incentivization Program
- Encourage Two-Way Communication
- Ensure a High-Quality App With Proper Functionality
- Demonstrate The Benefit in Your App Store Listing
How do I promote my game on Google Play?
- Send your game to several publishers
- Beta ready and soft launch
- Work on your ASO
- Send your game to several stores
- Run paid campaigns in social media: Facebook, Instagram, Messenger…
- Google Ads Universal App Campaigns (UAC)
- Display Network Ads
How much money does an app make per download
How much money do apps make per download? The average revenue per app download varies significantly but the average is $0.60 to $1.20.
How do I see asset performance in Google Ads?
- Sign in to your Google Ads account
- Click Campaigns from the page menu on the left
- Find and click on the relevant Performance Max campaign
- Click Asset groups
- Click View details for the asset group you want to look at
What are the two key components of a high quality app experience
Technical performance and user experience are the two key components of a high-quality app experience.
What is a good app store conversion rate
The general consensus across forums, independent research and brand-provided analysis is that most apps have a 1-2% average conversion, so hitting anything above 2% should be considered a strong conversion rate.
What is Aci campaign
ACi means App campaigns for mobile installs & ACe means app campaigns for engagement on mobile apps.
Through ACi , you can easily promote your iOS and android apps across different platforms within one campaign instead of running separate campaigns for Google properties.
How do you track an app campaign performance?
- Sign into Google Ads
- Select App campaigns in the campaigns menu at the top left
- Select a specific App campaign in the campaigns menu
- You’ll see the campaign “Overview” page
Can Google Analytics track app installs
Install tracking is automatically enabled in Analytics for Android apps. You don’t have to do anything!
How is app engagement measured?
- Time spent on the app (session length) Considering the type and amount of content available in your app, does the time spent on your app seem appropriate?
- Frequency of use
- Repeat usage
- Exit rate
How do I create a UAC campaign?
- Quick Launch a new Campaign
- Select channel as Search and campaign objective as App Install
- Targeting Options
- Add overall and daily budget, and allocate budget to the Search channel
- Search Bidding Strategies
- Click Save
How do I scale a Google UAC campaign?
- Pick the Right Campaign Goal
- Set the Right Bids and Budgets
- Utilize the Right Creative Mix
How do I create a UAC campaign
Setup for UAC is impressively simple. To begin, navigate to the add campaign button within the Google interface and click “App promotion”.
Once in the guided setup, you’ll need to choose your mobile app’s platform, either Android or iOS, and find your mobile app using the search bar.
What is UAC channel
Google app campaigns (formerly known as Universal app campaigns or UAC) are a paid advertising channel that helps app marketers push their mobile apps to a specific target audience.
How do I optimize my UAC campaign?
- There Are Two Ways an App Campaign Can Get Assets:
- UAC Ad Assets: Text
- UAC Ad Assets: Images
- UAC Ad Assets – Videos
- UAC Ad Assets – HTML5
- Start with App Install Campaigns
- Set Budgets Properly
- Organize Your Campaigns
What is programmatic search
What Programmatic Search Is (or Could Be) PPC search ads use different bidding strategies intended to drive clicks or conversions (form fills or phone calls).
It is an automated buying process, which is the precise definition many people give programmatic.
How do you SEM?
- Conduct keyword research and select a set of keywords related to their website or product
- Select a geographic location for the ad to be displayed within
- Create a text-based ad to display in the search results
- Bid on a price they are willing to pay for each click on their ad
Sources
https://www.youtube.com/watch?v=VTrEBKOgXrc
https://clutch.co/app-developers/resources/7-ways-to-attract-app-users
https://www.adjust.com/blog/getting-started-with-app-campaigns-for-engagement-in-google-ads/
https://www.apptamin.com/blog/youtube-app-marketing-guide/
