- Property listing video
- Neighborhood video
- School video review
- Real estate listing video
- Agent “About me” video
- Client testimonial video
- “Just Sold” video
- Real estate explainer video
Why do you need real estate video
Videos can be used to give potential buyers a complete and in-depth tour of each room.
They can also be a great way to differentiate your listing from others in the same area to potential buyers.
In real estate, aerial footage and drones are now being used to add another layer to the buying and selling experience.
What is real estate video marketing
Real estate video marketing is a way to boost your sales and engagement by incorporating video ads, social media videos and client testimonial videos into your overall marketing strategy.
Are real estate videos worth it
Video specifically works for real estate because it not only attracts more viewers, but it is also proven to convert at a higher percentage.
Video done right can convey emotions that are difficult to achieve through still images.
What do you talk about in a real estate video?
- Your Real Estate Listings (this should be a no brainer – see stats above)
- Real Estate Team Introductions
- Community or Subdivision Profile
- Video Testimonials
- School Reviews
- Major Employers
- Team Videos
- Things To Do In…
What percentage of real estate agents use video
Unfortunately, only 9% of agents create listing videos. Listings without videos are easy to skip over, and those that use aerial images and videos are appealing to buyers and sellers.
With drone technology, agents can capture powerful, alluring videos of properties, giving buyers a real sense of the place.
Where can I post real estate videos
Your website & real estate portals The first place you’ll want to make sure to include your videos in on your website, as well as along with listings you’ve posted to various real estate portals across the web, like Realtor.com, Trulia.com, Homes.com, and Zillow.com.
Why video is important in real estate
The answer is that video content ensures more eyes on your listings, as well as generates higher conversions.
Video done correctly can also be an exciting vehicle to drive your personal brand.
It also helps to generate social proof and build trust with potential buyers and sellers.
What is real estate video editor
Professional real estate video editors know how to capture the attention of potential buyers.
They also know how to make the property look its best. For example, they can remove unwanted background objects, dim lighting for special effects, and animate call-out features to explain property highlights.
How can real estate agencies use video to market themselves
Real estate video marketing makes it possible for you to show off your properties to potential clients.
You can use the videos to give potential buyers a tour of your properties, as well as discuss relevant details about it (price, location etc).
How do you grow a real estate YouTube channel?
- Make sure your channel page mirrors your brand
- Plan out your content in advance
- Be consistent with your posting schedule
- Choose your thumbnail images carefully
- Write SEO-optimized copy to go with the video
- Don’t forget your video tags
How long should a real estate video be
However, one rule of thumb is that most real estate videos should be between two and six minutes in order to hold viewers’ attention while covering a home’s features.
Length will also vary based on any restrictions from the site or social media platform in question.
Do videos help sell homes
The real estate professionals who include video in their listings differ in the ways they use it, but they agree on a few rules of thumb: Video is most effective in helping to sell a home when it’s relatively brief, well-produced, and shared widely across social media.
How important is video marketing in real estate industry
Real estate businesses that use videos receive 403% more inquiries than others. 85% of buyers and sellers prefer working with an agent that uses videos as their marketing strategy.
Website links with an embedded video get 157% more organic traffic than others.
How do you write a real estate video script?
- Rule 1: Keep it short
- Rule 2: Make a 5-second pitch at the start
- Rule 3: Put your entire message in the first 30 seconds
- Rule 5: Write clear calls to action
How long does it take to film a real estate video
But just to give you an idea, most real estate videos take me about 4-5 hours to shoot, so I charge my half day rate which is around $1,000.
How will you promote your videos effectively?
- Optimize Your Content
- Craft Effective Thumbnails
- Don’t Forget SEO
- Use Social Media
- Don’t Forget to Share
- Integrate It with Other Marketing
How can I use real estate video marketing to sell more property?
- Social media
- Email marketing
- Video platforms
- Search engines
- Residence showcase
- Agency corporate video
- Neighborhood showcase
- Choose the right channels
How do I promote my real estate business on YouTube?
- Perform keyword research
- Observe the YouTube real estate landscape
- Tap into your clientele
What should a Realtor post on Instagram?
- Local Market Stats
- Local Thing To Do
- Local Restaurant
- Team Event
- Goals
- Pets
- Personal News
- Local Photo
How do you introduce yourself as a realtor?
- Hi, I’m ____, an associate broker at ___
- Hello, my name is ___, and I’m a real estate agent over at ___
- Hi! I’m ___
How long should it take to edit a real estate video
It takes 30-60 minutes to shoot the footage, and 30-60 minutes to edit. A professional real estate video can cost between $500-1000 to create.
You can purchase nearly all the real estate video equipment you’ll need for the cost of one professional video.
What should real estate agents post on social media?
- Create A Poll Or A Quiz
- Share A Personal Real Estate Milestones
- Share A Client’s Life Milestones
- Share A Video You Created
- Organize Regular Giveaways
- Retweet local news
- Ask questions
- Share a virtual home showing/open house video recap
How do you introduce yourself to a realtor on Instagram
If you’re using your Instagram for the purpose of marketing yourself in Real Estate, I’d always make the following clear: that you’re a REALTOR®, where you work, your general location, how to get in touch with you, and a website link.
Also, try not to use industry jargon.
What must real estate ads include
False or misleading claims advertise the selling price based on a reasonable market appraisal or the price the seller has indicated they are likely to accept. not make false claims about the price of the property.
How often should a Realtor post on social media
How often should Real Estate professionals share on Social Media? Twitter – Twitter is always on, weekends and weekdays.
Try to aim for 3-5 times a day and remember to re-post important content.
How do you do digital marketing in real estate?
- Develop an Email Campaign
- Create a User-Friendly Website
- Pay-Per-Click Advertising
- Create and Post Valuable Blog Content
- Host Virtual Tours
- Create a Social Media Marketing Strategy
What is a video tour of a property
In the past, it was an all-encompassing term that applied to anything from a photo slideshow to a tour taken with a handheld video camera.
New-age real estate video tours are much closer to virtual tours, and are much more immersive, giving potential buyers a real sense of the property they’re viewing.
What should I post on social media real estate?
- Tell a Story From a Tricky Closing (Where You Saved the Day)
- 3 Biggest Mistakes Buyers Make (Video)
- Funny Lip Sync Videos About the Market (Video)
- Real Estate Code Words (Video)
- Love How These Posts Look?
- Home Staging Before & After (Video)
How do you write real estate content?
- Start with a Great Website
- Plan Your Content
- Develop Blog Content
- Build an Email List
- Get Active on Social Media
- Publish New Content Regularly
- Written Content
- Video Content
Which platform is best for real estate advertising?
- BoomTown
- AppFolio
- kvCORE
- Chime
- IXACT Contact Real Estate CRM
- Yardi RENTCafe
- Placester
- Brivity
Sources
https://promo.com/blog/how-much-does-it-cost-to-make-a-promo-video
https://wiseagent.com/blog/the-ultimate-guide-to-creating-real-estate-flyers
https://www.constant-content.com/content-writing-service/2018/06/content-marketing-for-real-estate/
