Sitelinks are an important ad extension. Sitelink extensions use more ad space on SERPs, so your ad takes up more of the page and draws more attention.
Sitelink extensions also increase CTR, as users have more options for web pages that will answer their queries.
What are the possible impacts of existing campaigns after you implement a capi
Once you implement CAPI, you’ll be able to track more conversions, which will give you more insight into Facebook campaign performance and allow both you and Facebook’s algorithms to optimize everything from audiences to budgeting to bidding more effectively.
What is Census trp
Target rating point (TRP): This is also known as on-target Gross Rating Points (GRP).
TRP is calculated as the on-target reach percentage times the average frequency. For example, if your media plan reaches 10 percent of your target audience at a frequency of 1, your TRP is 10.
Which two measurement Apis have been introduced to align with iOS 14.5 requirements
Updated on April 26, 2021: On Tuesday, April 27, 2021 Facebook will begin rolling out new ad measurement protocols –Apple’s Skadnetwork api and Facebook’s Aggregated Event Measurement — following the release of iOS 14.5.
When should you use value-based bidding strategies
Why Use Value-Based Bidding? Value-based bidding offers one big benefit over bid strategies that optimize towards target acquisition costs or maximizing raw conversions: They let you prioritize your budget based on the true value of each customer, rather than the average value of all customers.
What is reach planner
Reach Planner is a Google Ads campaign planning tool designed to accurately plan for reach-based video campaigns across YouTube and video partners sites and apps.
Reach Planner’s data is based on Google’s Unique Reach methodology, validated with third parties and consistent with actual reach and bids reported.
How TVR is calculated
How many TVRs do you need? To calculate this you need to multiply your target reach by your required OTS.
So if you wanted 70% reach at 4 OTS your calculation would be 70 x 4 = 280 TVRs.
If you wanted 70% reach at 5 OTS you’d need 350 TVRs.
What is consent mode
Consent mode allows you to adjust how your Google tags behave based on the consent status of your users and enables Google to model for gaps in conversions.
You can indicate whether consent has been granted for analytics and ads cookies.
What is aggregated event measurement
Meta’s Aggregated Event Measurement is a protocol that allows for measurement of web events from people using iOS 14.5 or later devices.
Aggregated Event Measurement limits domains to 8 conversion events that can be configured and prioritized for campaign optimization.
What are UTM tags
UTM tags, also known as UTM code or UTM parameters are all the same thing – they refer to a group of “custom” ways to segment the traffic coming to your website, blog or promo page as a result of your digital marketing activities.
How does consent mode work
When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes.
Without cookies, advertisers experience a gap in their measurement and lose visibility into user paths on their site.
What is Sag_organic
What is sag_organic? The “SAG” in sag_organic stands for Surfaces Across Google. These parameters are Shopify’s way of helping you track the organic free traffic coming from Google Shopping.
The intention is to help you separate Organic Google Shopping traffic from Organic Google Search Traffic.
What is Gclid parameter
Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.
In Google Ads, this is enabled by turning on the auto-tagging setting.
Does modeling in consent mode recover 100% of the data
Yesterday, Google published on their blog a post about a feature called Conversion modeling through Consent Mode.
With this feature, Google estimates that you on average can recover more than 70% of ad-click-to-conversion data otherwise lost because users say no thanks to your cookies.
What is Analytics_storage
analytics_storage. Enables storage (such as cookies) related to analytics e.g. visit duration. functionality_storage. Enables storage that supports the functionality of the website or app e.g. language settings.
What is UTM parameters used for
UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of webpage or campaign.
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel.
How do I setup capi?
- Create a pixel from your ad account
- Select “web” as the new way of delivering data
- Select “conversions API “to set up your web events
- Name your pixel the same as your campaign title
- Finish pixel set up and follow “continue pixel set up”
- Then click through the carousel
What is Capi tracking
CAPI moves conversion tracking from the client-side to the server-side. In other words, CAPI lets you send the data you capture from your tools and platforms to Facebook Ads Manager.
When you use the Facebook Pixel, Facebook collects the event and conversion data.
How many days can a deleted view be restored
Important: A view is permanently deleted 35 days after being moved to the Trash Can.
Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports.
What is Capi meta
CAPI, previously known as Server-Side API (SSAPI), is Meta’s answer to recent changes to how advertisers receive and process conversion events through first and third-party cookies.
In addition to Apple’s recent changes, Google announced its plan to phase out cookies by 2023 completely.
Sources
https://support.google.com/google-ads/answer/2464964?hl=en
https://support.google.com/google-ads/answer/6379332?hl=en
https://www.reconvert.io/blog/shopify-thank-you-page/
https://support.google.com/google-ads/answer/1722054?hl=en
