Examples of digital marketing include: Social media marketing (SMM) Search Engine Optimisation (SEO) Search Engine Marketing (SEM)
What is the difference between digital marketing and marketing
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message.
While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
What does PLG stand for in business
Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself.
What are the 3 types of strategies in strategic management?
- Business strategy
- Operational strategy
- Transformational strategy
Which is better product manager or product marketing manager
The Product Manager role is more established and essential for a product business than that of the Product Marketer and requires more technical skills, responsibility, and ability to manage multiple stakeholders and work to tight deadlines under pressure.
It is, therefore, better paid.
What are the 4 strategies of ansoff Matrix?
- Market Penetration (lower left quadrant)
- Product Development (lower right quadrant)
- Market Development (upper left quadrant)
- Diversification (upper right quadrant)
What does the 3rd r of the AARRR funnel stand for
The Aaarrr framework (also referred to as the A3R3-funnel) cuts a company in six steps (Awareness, Acquisition, Activation, Retention, Referral, Revenue).
Customers have to flow through each of these steps and, by filling in this framework, you’ll find the gaps in your business.
What is the Boston matrix model
The Boston Matrix is a model which helps businesses analyse their portfolio of businesses and brands.
The Boston Matrix is a popular tool used in marketing and business strategy. A business with a range of products has a portfolio of products.
However, owning a product portfolio poses a problem for a business.
What are the problems with Ansoff’s Matrix
As with every framework, there are some limitations to Ansoff Matrix such as: It’s very simple to the extent that a lot of extra thought is required.
It doesn’t capture some of the detail of your market research or position, eg competitors.
While risk is measured, reward is not factored into the tool.
What is ansoff’s product/market framework
The Ansoff Matrix, often called the Product/Market Expansion Grid, is a two-by-two framework used by management teams and the analyst community to help plan and evaluate growth initiatives.
In particular, the tool helps stakeholders conceptualize the level of risk associated with different growth strategies.
What is the difference between a product manager and a product marketing manager
The simplest way to describe the difference is: Product managers are responsible for leading the creation of a product, and product marketing managers are responsible for leading the go-to-market (GTM) for that product.
What are the 5 stages of the customer interaction lifecycle?
- Stage 1: Awareness
- Stage 2: Engagement (Optional)
- Stage 3: Evaluation
- Stage 4: Purchase
- Stage 5: Product and support experience
What is the ansoff matrix used for
Also referred to as the Ansoff matrix, due to its grid format, the Ansoff Model helps marketers identify opportunities to grow revenue for a business through developing new products and services or “tapping into” new markets.
How do you write an experiment plan?
- Step 1: Define your variables
- Step 2: Write your hypothesis
- Step 3: Design your experimental treatments
- Step 4: Assign your subjects to treatment groups
- Step 5: Measure your dependent variable
What does Ansoff stand for
The Ansoff matrix (product market expansion grid)is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.
It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.
What are the four phases of the customer life cycle
Customer Lifecycle Stage: Acquisition, Conversion, Retention, Loyalty.
What does it mean to be customer centric
Customer centricity demands that the customer is the focal point of all decisions related to delivering products, services and experiences to create customer satisfaction, loyalty and advocacy.
What is strategic alliance example
The deal between Starbucks and Barnes&Noble is a classic example of a strategic alliance.
Starbucks brews the coffee. Barnes&Noble stocks the books. Both companies do what they do best while sharing the costs of space to the benefit of both companies.
What are AB tests
What is A/B testing? A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better.
Sources
https://www.activecampaign.com/glossary/lifecycle-marketing
https://www.thesidehustleprofit.com/how-to-start-a-business-in-30-days/
https://thebusinessprofessor.com/business-management-amp-operations-strategy-entrepreneurship-amp-innovation/types-of-business-strategy
https://emplifi.io/resources/blog/what-are-the-stages-of-the-customer-lifecycle
