Groups are used for when people join your signup form, so you know where they’re coming from (e.g. from the main page pop-up).
Segments are dynamic and automatically updated. The segments change based on the conditions you set.
What’s the difference between segment and group MailerLite
In MailerLite, subscribers are organized within groups (tags) and segments. Both are lists of subscribers, but they differ in certain ways.
Segmentation is the art of grouping subscribers together based on common traits in order to send more personalized, targeted campaigns.
How do segments work in MailerLite
In MailerLite, segments are saved filters. They’re dynamic and automatically update when your list grows.
You can build filter conditions based on groups, fields, signup date, time zone, campaigns, automation workflows, and time inactive.
To create a new segment, go to the Subscribers tab.
How does segmentation work in MailerLite
In MailerLite you can segment by several criteria including geographic location, age, behavior or whatever is most relevant to you, and the list will automatically update itself based on these criteria.
Should I use groups or segments in Mailchimp
Use groups to sort your subscribed contacts based on their interests and preferences. Groups function like categories, and are an excellent way to manage diverse contacts in the same Mailchimp audience.
Groups can be the basis for building audience segments for sending to targeted audiences.
What are email segments
Segmentation is the division of email subscribers into smaller segments based on set criteria.
Typically, segmentation is used as a personalization tactic to deliver more relevant email marketing to subscribers based on their geographic location, interests, purchase history, and much more.
How do I create a group in MailerLite?
- Navigate to Subscribers
- Click on the Groups tab
- Click Create group
- Enter the name of your new group
- Click Create
What does it mean to segment an email list
Email segmentation simply means dividing your email list into smaller groups of people. You might create groups based on information like interests, demographics, or preferences on products or services.
What is segment in Mailchimp
Segments are used to create target audiences based on shared data. When you create a segment, you’ll set conditions to filter contacts based on the information that’s available in your audience.
Each segment can include up to five conditions.
What is the difference between a segment and a tag in Mailchimp
Unlike Tags or Groups, you are not adding data to your audience, instead, you are using the data you already have in your audience to categorise your contacts.
Think of segments more like a filter for your audience data.
Why is email segmentation important
The goal of email list segmentation is to increase engagement and drive conversions. And sending targeted messages to the targeted audience helps marketers to understand their interests so you can serve them with relevant content.
What is the difference between Mailchimp and MailerLite
MailerLite offers a simple reporting dashboard, including the usual metrics for email campaign activity, subscriber engagement, devices, popular links, click maps and opens by location.
However, Mailchimp offers much more in-depth analytics – especially with its Standard plan and above.
Should I segment my email list
The purpose of email segmentation is also its biggest benefit: personalization. If you get your email marketing segments right, your customers will receive relevant emails packed with information that they actually want.
That personalization leads to more conversions, more purchases, and happier customers.
How do I segment an email list in Mailchimp?
- Click Audience
- Click Segments
- If you have more than one audience, click the Current audience drop-down and choose the one you want to work with
- Click Create Segment
- Set the drop-down menus to Date Added | is after | last campaign was sent
- Click Preview Segment
- Click Edit to make any changes
What is the purpose of dividing your message into segments
It lets you: Define your target audiences. Tailor your message to resonate specifically with them.
Meet a specific need that can help drive up conversion rates.
How do you segment an email audience
You can create targeted email lists by separating your subscribers into various buyer personas by looking at what they’ve opted in to, what they’ve clicked on inside your email campaigns, and their behavior on your website.
Use that collective info to create segments for each of your customer profiles.
What is the difference between a segment and a list
About segments Unlike traditional subscriber lists, segments are groupings of contacts defined by a set of conditions.
Lists are static, meaning they grow as people subscribe or are manually added.
Is there a limit to segments in Mailchimp
There is a five-condition limitation on building segments. However, you can select multiple groups in one condition.
Mailchimp Pro or Premium plan users have access to an additional type of segment, which we call an advanced segment.
How many audiences can you have in MailerLite
It allows you to use up to 1,000 unique subscribers and send up to 12,000 emails every 30 days.
Where is MailerLite based
MailerLite was founded in 2010 and is based in Vilnius (Lithuania). MailerLite started as a web design and development agency.
Why is segmenting an effective email marketing strategy
Segmenting email marketing lists can help get the right information in front of the right people.
Email marketing segmentation is the practice of businesses taking their full database of email subscribers and dividing the contacts into smaller segments for a more targeted or personalized experience.
Who owns MailerLite
MailerLite was acquired by Vercom S.A for $90M on Apr 28, 2022
Can you send to multiple segments in Mailchimp
Send to groups from the campaign builder In the To section, click Add Recipients.
In the Audience drop-down, choose the audience you want to work with. In the Segment or Tag drop-down, choose Group or new segment.
Click New Segment.
How do I segment an email campaign?
- Select an email marketing platform
- Use forms to collect contact data
- Send a welcome email
- Track customer entry point
- Segment prospects and customers
- Segment by engagement
- Send emails based on shopping cart or form abandonment
- Send out referral emails
What is contact segment
Contact Segmentation for targeted campaigns Contact segmentation is to narrow down your marketing outreach to specific groups of leads based on their interests.
EngageBay enables you to refine and target your marketing campaigns based on a wide range of customer actions.
How do I move subscribers from one group to another in MailerLite?
- Reselect the subscriber(s)
- Click the Actions button
- Click Remove from group
What is contact list segmentation
List segmentation is the act of intelligently subdividing your contact list into any number of smaller lists.
You can parse out your contacts by demographics, industry, interactions with your content, and more.
Segmentation helps you target, and most importantly, personalize your message to your leads and clients.
How do I connect MailerLite to WordPress?
- Search for MailerLite
- Find the Official MailerLite signup forms plugin and click Install then click Activate
- In the sidebar, click MailerLite followed by Settings
- Here you will find a field into which you can paste the API key you copied earlier
- Click Save this key
Does MailerLite have tags
MailerLite makes it easy to create and assign different email tags. You have the flexibility to organize your subscribers in almost any way you need to deliver the most relevant email marketing campaigns possible.
How many groups can you have in Mailchimp
Each audience can have up to 60 group names.
What are some email list segmentation ideas?
- Past purchase history
- Browsing behavior
- Geolocation
- Gender
- Weather
- Content interest
- Stage of the sales funnel
- Engagement such as open or click-through rates
Sources
https://www.youtube.com/watch?v=feXN5a-gveE
https://www.bloomreach.com/en/blog/2021/email-marketing-analytics-deep-dive-metrics
https://www.getresponse.com/help/what-is-a-segment.html
https://blog.hubspot.com/marketing/what-is-list-segmentation-faqs-ht
https://www.mailerlite.com/integrations/paypal
