Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not.
Think of reach as the number of unique people who see your content.
What is digital retargeting
This is where digital retargeting comes in. Retargeting is a paid advertising strategy that involves putting your ads in front of people who have visited your website after they have clicked away and visited other websites.
What are 3 retargeting strategies?
- Retarget based on shoppers’ site navigation
- Segment your audience
- Focus on search terms
- Utilize your CRM
- Connect all the data dots
What is a good CTR for retargeting
The average click-through rate (CTR) for display ads is 0.07%, while the average CTR for retargeted ads is about 0.7%.
This means that on average retargeting ad performance x10 better than a regular display ad.
What are retargeting strategies
A retargeting strategy is an essential piece of your media plan. With retargeting, you can deliver online ads to a user based on their previous intent-based actions on the web.
It’s an important tactic for moving users down the funnel to conversion, or another desired action.
Does retargeting really work
Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest.
That’s why most marketers who use it see a higher ROI than from most other digital channels.
What is pixel based retargeting
The pixel-based retargeting guarantees that your ads get seen by people who’ve either looked through your website or clicked through to your post-click landing page.
What are dynamic ads
Dynamic ads (also known as dynamic creatives or dynamic banners) are banners that automatically change in order to adapt content and promotions specifically to each user, ensuring that each user is exposed to the most effective creative for him or her.
What is list based retargeting
List-based retargeting implements a list of emails you upload from potential or past customers.
The platform you’ve chosen then identifies people using that same email address on their network and shows ads specifically to those people.
You can create multiple lists based on different actions, and it never expires.
How do you retarget leads?
- Retargeting Website Visitors
- Retargeting Leads
- Retargeting Customers
Which targeting option is best for achieving
What is the Best Targeting Option for Achieving Brand Awareness. The best targeting option for achieving brand awareness is through the use of custom affinity audiences.
Affinity audiences are the audiences that search engines define and categorize based on their characteristics.
Why is retargeting important
Retargeting provides additional points of contact with your product and more largely your brand, increasing the likelihood that those people who know you will convert.
With the ever-changing landscape of digital advertising, the fight for your audience’s attention has to be won with not just quantity but also quality.
What is cold audience
The Cold Audiencethose who haven’t seen or engaged with your content. The Warm Audiencethose who have engaged with your content, visited your page, or watched more than three seconds of your video.
The Hot Audiencea Custom Audience of people who have visited your website or supplied their contact details.
What is a carousel in marketing
Carousel ads. Carousel ads are a kind of advertising format that combines multiple videos or images into a single ad.
Carousel ads are most popular on Instagram and Facebook, where you can showcase a number of images to improve your chances of a conversion or sale.
What is difference between retargeting and dynamic retargeting
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app.
Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site.
What is a dynamic carousel
With Dynamic Carousel Ads, you can automatically showcase up to 30 products in a single ad unit on mobile (or up to 5 products on desktop).
If you’re looking for inspiration on which Facebook ad format to use, and how to make them look great click here.
Sources
https://www.facebook.com/business/help/715308018651375
https://instapage.com/blog/are-facebook-canvas-ads-right-for-your-business
https://instapage.com/blog/what-is-retargeting
https://brand24.com/blog/use-remarketing-retain-customers/
https://www.wordstream.com/blog/ws/2015/11/16/facebook-remarketing
