Retargeting is really focused on paid ads (and can take a variety of forms, and target a broad range of individuals).
Remarketing is focused on email campaigns and reaching out to those who have already had interactions with, allowing for more specific upselling and messaging.
What are the different types of remarketing?
- Pricing Page Visitors
- Industry-Specific Page Visitors
- Cross-Channel Remarketing
- Cart Abandoners
- Previous Purchasers
- Higher Funnel Converters
- Video Viewers
- Page Engagers
What does a High ctr mean
Cost reduction A high CTR means your ad needs to appear fewer times to receive a high number of clicks.
The good news is this is exactly what Google values. After all, your campaign is proving relevant, appearing to its exact target audience, so users can find precisely what they’re really looking for.
What are the main types of remarketing?
- Standard Remarketing
- Dynamic Remarketing
- Remarketing Lists for Search Ads
- Video Remarketing
- Email Remarketing
What happens if a property exceeds the monthly hit limit
If a property sends more hits per month to Analytics than allowed by the Analytics Terms of Service, there is no assurance that the excess hits will be processed.
If the property’s hit volume exceeds this limit, a warning may be displayed in the user interface and you may be prevented from accessing reports.
What are detailed demographics
What Are Detailed Demographics? Detailed demographics are an expansion of the current demographics in Google AdWords, allowing advertisers to now target audiences by marital status, home ownership, education, and parental status.
How do you remarket
Once you’ve picked an ad format, scroll down to the bottom and click on the ‘Narrow your targeting (optional)’ button.
Click the ‘Remarketing’ option. You can then pick the list you want to remarket to.
Under the ‘Video remarketing lists’ option you can promote to people based on their YouTube activity.
What is a good CTR rate
For arts and entertainment, the average click-through rate is 10.67%, so a good CTR for businesses in this industry would be something like 11-12%.
However, those are the two extremes. You can see that most industries have an average click-through rate of between 4-6%.
So a good Google Ads click-through rate is 6-7%+.
What is the max membership duration for remarketing list
The maximum membership duration is 540 days. If someone continuously visits a page, the clock is reset, and the visitor’s cookie stays on the list.
How do I add a remarketing list?
- Sign into your Google Ads account
- Select Audiences
- Click the plus button
- Click “Remarketing and similar audiences.”
- Search for similar audiences or click “Remarketing and similar audiences.”
- Click the box next to each remarketing list you’d like to add
- Click Save
How many sitelinks can you have
Desktop: Your ad can show up to 6 sitelinks. Sitelinks may appear on the same line or fill up to 2 lines of your ad.
Mobile: Your ad can show up to 8 sitelinks.
What is predictive audience
A predictive audience is an audience with at least one condition based on a predictive metric.
For example, you could build an audience for ‘likely 7-day purchasers’ that includes users who are likely to make a purchase in the next 7 days.
What is the example of remarketing
Remarketing works by collecting data on people that have viewed your site, and then later using that data to send targeted ads or email follow-ups.
For example, if a customer puts a product in their shopping cart, but then leaves your site without purchasing, you can later remarket that item through a different ad.
What are the three quality score factors
To do this, pay attention to the three factors that affect Quality Score – expected click-through rate (CTR), ad relevance, and landing page experience.
How do you set up a customer match?
- Click on the gear/tools icon 🔧 at the top of your screen and click on “Shared Library”
- Under the shared library, select “Audience manager“
- Select “Audience Lists” from the menu on the left
- Click on the blue “+” button, then select “Customer list”
Who is required to file a CTR
Federal law requires financial institutions to report currency (cash or coin) transactions over $10,000 conducted by, or on behalf of, one person, as well as multiple currency transactions that aggregate to be over $10,000 in a single day.
These transactions are reported on Currency Transaction Reports (CTRs).
What are the 5 demographic factors
The five main demographic segments are age, gender, occupation, cultural background, and family status.
What is a good Quality Score
A good quality score should be considered from 8 to 10 but of course, you can’t find it for every keyword because quality score may vary from low commercial intent to high commercial intent keywords.
7 is a good quality score for low intent keywords but for competitor keywords you should always aim for more than 3.
What is the minimum number of users a remarketing list
Google Search Network must have a minimum of 1,000 active visitors or users within the last 30 days.
YouTube must have a minimum of 1,000 active visitors or users within the last 30 days.
Discovery ads must have a minimum of 1,000 active visitors or users within the last 30 days.
Why is remarketing important
Remarketing helps you to regain visitors by showing them advertisements in other places such as news website, blogs and article.
Remarketing ads allow you to create custom messages which attract visitors to revisit your website and complete a purchase.
Does Quality Score affect CPC
Quality Score determines if your ad can show in a search result. If your ad does show, then it determines your position and your CPC.
By increasing your Quality Score, you can have your ads show more often, increase your position, and decrease your CPC.
What is the best Quality Score
It is rated on a scale of 1 to 10 (1=worst, 10=best). A good Quality Score has many benefits: it will lower your cost, improve your ad rank, and improve your ROI.
Quality Score is determined by following three factors: Expected Clickthrough Rate.
How is Quality Score measured
The Quality Score is Google’s rating of the overall user experience that your ads and landing pages provide when users search for your keyword(s).
This is represented on a scale of 1-10, with 1 being the lowest and 10 being the highest.
You may check your Quality Score by looking at your keywords report.
How do you write a callout
Keep text short: Using a maximum of 12-15 characters is ideal. This increases the amount of callouts that can show and gives Ads more callouts to choose from.
Think of a callout as a bullet point, rather than a complete sentence. Try “Free shipping” instead of “We have free shipping.”
How do I improve my Quality Score?
- Review your Quality Score components
- Make ads more relevant to keywords
- Try to improve your clickthrough rate (CTR)
- Consider updating your landing page
- Use Quality Score with other metrics
Sources
https://www.lotame.com/what-is-market-segmentation/
https://www.justfreetools.com/en/in-market-audiences-allow-the-opportunity-to-specifically-identify-what-kind-of-user
https://developers.google.com/adwords/api/docs/guides/remarketing
https://support.google.com/google-ads/answer/2497940?hl=en
