- Apple (AAPL)
- Google (GOOGL)
- Amazon (AMZN)
- Microsoft (MSFT)
- Coca-Cola (KO)
- Samsung (SMSN)
- Toyota (TSE)
- Mercedes-Benz (DAIG)
What is integrated marketing
Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses.
It provides consistency wherever customers choose to interact with a company. Without an integrated marketing strategy, you risk delivering mixed messages or communicating in a disconnected voice.
How is brand engagement measured?
- The Net Promoter Score (NPS)
- The Customer Acquisition Cost (CAC)
- Churn
- Customer Satisfaction Score (CSAT)
- Customer Effort Score (CES)
- User Actions
- Activity Time
- Page Visit Frequency
What is it called when two brands work together
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.
How do you start an internal campaign?
- #1
- #2
- #3
- #4
- #5
- #6: Get creative
- #7: Tailor and personalize
- #8: Plan out D-day (or week, or month…)
How do you announce a brand name change
Prepare to Inform the Press Write a press release to announce the new business name.
Include background information about the reason for the change, and present your exciting business plans for the future.
Submit the press release to the local media to make your announcement.
What integrated marketing examples?
- Volkswagen – “Think Small”
- Budweiser – “Wasssup”
- Dove – “Campaign for Real Beauty”
- Apple – “Get a Mac”
- Old Spice – “The Man Your Man Could Smell Like”
- Melbourne Metro Trains – “Dumb Ways to Die”
- Nike – “Breaking2”
How do you promote excellence?
- Set the example and work hard
- Communicate your realistic expectations clearly
- Follow up and give constructive feedback
What is a launch strategy
What is a product launch strategy? A product launch strategy is a planned effort to launch a new product in a market.
The goal of most businesses is to launch something and get as much growth and traction as quickly as possible.
Many steps, actions, and people are involved in a project launch process.
How do you tease a new logo?
- What the Experts Say
- Hype it Up Long Before the Change
- Ask for opinions on social media
- Make changes to stationary and other materials first
- Make a checklist of what needs to be changed
- Advertise through your mobile app
- Introduce it on social media first
What is engagement strategy
A customer engagement strategy is a plan for creating an ongoing positive experience that keeps customers coming back to your product or service.
Your plan will include the actions you’ll take, and the resources needed to implement them.
Citations
https://expertprogrammanagement.com/2018/03/services-marketing-triangle/
https://morethandigital.info/en/employer-branding-definition-and-dimensions-of-employer-branding/
https://beyondlsc.com/en_AU/beyond-leadership-coaching-blog/how-to-promote-excellence/
https://www.design-culture.co.uk/what-makes-brand-effective/
