- Sign in to your Display & Video 360 account at displayvideo.google.com and click Inventory in the left menu
- Select My inventory
- By default, all accepted offers and all inventory items are shown
What is PG buyer
A Programmatic Guaranteed (PG) deal is a fixed number of impressions the buyer has committed to purchasing.
CPM, ad sizes, and start / end date for the deal are all fixed.
How do I set up a PG deal in the trade desk
Go to First Party Inventory Contracts and click +Inventory Contract to create your contract.
Select Taboola as the Supply Vendor from the drop-down menu and add your Deal ID.
Click Add Item and then Next. Add the Delivery Profile you just created for your advertiser and click Complete.
Which one of the following most closely defines what kind of company AdPushup is *
AdPushup is a Google Certified Publishing Partner (GCPP), backed by Microsoft Ventures, member of the IAB and TAG, and winner of the NASSCOM Emerge 50 award.
Are Google display ads programmatic
Is Google Display Network programmatic? The simple answer is no. Similar to programmatic advertising, GDN uses an auction-based bidding platform to display ads to a target audience across website and mobile applications.
What is a private marketplace
A private marketplace, as the name suggests, is an invite-only marketplace where publishers make their premium inventory available directly to select buyers.
PMPs are a subset of real-time bidding (RTB) and combine the efficiency of programmatic with the exclusivity of direct deals.
When campaigns are trafficked into the publisher ad server
When campaigns are trafficked into the publisher ad server, the buyer has full control over decisioning.
An early benefit to programmatic advertising was the ability to activate data and create buy-side decisioning.
What is open auction in dv360
If none of the non-guaranteed auction buyers wins or bids on the inventory, it becomes available in a regular, “open” auction.
Inventory packages are collections of non-guaranteed inventory put together by sellers, available to all buyers on Display & Video 360.
How many types of header bidding are there
Header bidding can be broadly classified into two types: client-side and server-side. In the case of client-side header bidding, the auction runs on the user’s browser.
What is PnP advertising
PnP stands for plug and play. This is about making consumers’ life as easy as possible when they buy a new device by making that device operational almost instantly once switched on.
How do I create a PMP deal
Currently, there are two ways that you can create a PMP deal in the Index UI.
Create a new deal using inventory groups. You can create a new deal using an inventory group which allows you to group site IDs to create categories within your inventory that you want to target in the same way and apply to a specific deal.
What are the activities exclusions we can perform for brand safety
Sensitive content types: Unrateable, Adult, Alcohol, Illegal Downloads, Drugs, Hate Speech (desktop and mobile web only), Offensive Language, Violence, and Gambling (mobile-app only).
Unrateable: Impressions that are unrateable can’t be describes as being brand safe or not.
What are programmatic marketplaces
Programmatic ad buying automates the process of targeting, segmenting and selling to your audience, according to age, gender, geography, and more.
It happens in real-time, and delivers ads to your audience at the best time, at the best price.
Which four of these transaction types are non guaranteed?
- Open Auctions (Ad Exchange)
- Open Bidding
- Private Auctions
- First Look
- AdSense
What price does a publisher set in open auction
In an open auction, publishers are letting hundreds of demand partners (DSPs) via SSPs bid on their inventory simultaneously.
As a result, publishers can achieve maximum yield. Publishers set a minimum floor price per thousand ad impressions (CPM), and the highest bidder wins the impressions.
1.
Is Google Ad Manager same as AdX
Google Ad Manager includes both Google’s ad server/SSP (formerly DFP) and their premium ad exchange (previously AdX).
What is a PMP deal programmatic
PMP stands for Private Marketplace and is a programmatic media-buying method. Compared to open auctions, which you can read about here, PMP is an invitation-only bidding process where publishers invite selected buyers to take place in real-time bidding to purchase their inventory.
What is non-guaranteed inventory
Non-Guaranteed Inventory is the term used when an unspecified amount of inventory is purchased.
This is usually a mechanism for selling off remnant inventory, and so sold at a discount rate (“whatever we can’t sell to other people, you can have at a discount”).
Is Google AdWords programmatic
Google AdWords remained the leader of the industry until programmatic advertising was introduced. Since it was using real-time bidding, many marketers embraced it, and it has been the case since then.
What is PMP in Google ads
The term “PMP deal” is a less platform-centric version of “Preferred Deal”. Within the Google ecosystem, it will often refer to the record of the Preferred Deal within the Google Ad Manager User Interface.
How PMP is different than open exchange
Publishers achieve better CPMs for their premium inventory, as PMP deals typically have higher minimum floor prices than open exchanges.
Also, they get extensive control over the types of advertisers they accept and can forge stronger buyer relationships, which can lay the groundwork for future collaborations.
Is Google AdX a DSP
Is Google AdX a DSP? A demand-side platform (DSP) helps advertisers find the best ad spaces to run their ads.
It enables them more control over where they want their ad to run and the criteria to run it.
In a sense, Google AdX works as a DSP for the advertiser’s side.
What is AdX Google
Google AdX (previously known as DoubleClick Ad Exchange) is an ad exchange network. This means it is a programmatic advertising platform, offering real-time bidding (RTB) on ad spaces to ad networks, including AdSense, agencies and demand-side platforms.
What are the four programmatic transaction types
This paper has identified four discrete types of “programmatic” transactions – Automated Guaranteed, Unreserved Fixed Rate, Invitation-Only Auctions, and Open Auctions (see pg.
Is Google Ad Manager a SSP
Is Google Ad Manager an Ad Server or an SSP? Basically, both. As Google says “Not just an ad server or sell-side platform (SSP)”, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.
Is DV360 better than GDN
If you’re looking for a high-performance platform that offers more control and flexibility, GDN is the better option.
However, if you’re looking for a platform that provides more comprehensive reporting and cross-device targeting, DV360 is the better choice.
What is programmatic Guaranteed vs PMP
PMPs and programmatic guaranteed buys also share the characteristic of exclusivity, but programmatic guaranteed is even more exclusive.
While PMPs are open to a select group of advertisers, programmatic guaranteed buys involve just one advertiser in a completely private exchange with a publisher.
What is TAG guaranteed
Tag Guaranteed (TG) deals enable you to consolidate your guaranteed buys within Display & Video 360 through the use of tags that can be used by any publisher.
Remember to handle payments and billing directly with publishers.
What is real time guaranteed
Real-Time Guaranteed (RTG) enables direct, guaranteed deals to be executed programmatically. It’s the first solution that combines an audience forecast and sync with a volume guarantee, giving you revenue certainty.
What is non-guaranteed programmatic
Also Known As: Unreserved Fixed Rate, Programmatic Non-Guaranteed. A Preferred Deal is a private, 1:1 relationship between a publisher and a marketer.
In a Preferred Deal, publishers offer premium inventory to the marketer at a pre-negotiated fixed eCPM price.
Sources
https://www.appsflyer.com/glossary/private-marketplace/
https://www.publift.com/blog/what-is-programmatic-direct
https://support.google.com/displayvideo/answer/3289702?hl=en
https://kb.indexexchange.com/publishers/pmp/create_a_pmp_deal.htm
