Only images in 1.91:1, 1:1, or 4:5 aspect ratios will serve in your App campaigns.
Image assets that do not conform to these aspect ratios will stop serving and be automatically removed from your ad groups.
What is optimization score
Optimization score is an estimate of how well your Google ads account is set to perform.
Scores run from 0-100%, with 100% meaning that your account can perform at its full potential.
Along with the score, you’ll see a list of recommendations that can help you optimize each campaign.
What are the 3 components of the Quality Score
To do this, pay attention to the three factors that affect Quality Score – expected click-through rate (CTR), ad relevance, and landing page experience.
What is the best Quality Score
It indicates how relevant an advertiser’s ad is and assigns a score from 1 to 10, with 10 being the best.
The higher your Quality Score, the more likely your ad will perform well. Google wants to match users to the most relevant ads because they only make money when users click the ad.
What is a keyword Quality Score
A keyword’s Quality Score is scored on a scale of 1 – 10 with 1 being poor and 10 being great.
Your keyword- level score is calculated by the performance of search queries that exactly match your keyword.
Therefore, your Quality Score will be the same for a keyword, regardless of match type.
What are the 4 main components of Quality Score?
- Your click-through rate (CTR)
- The relevance of each keyword to its ad group
- Landing page quality and relevance
- The relevance of your ad text
- Your historical Google Ads account performance
What are target ROAS
The Target ROAS (return on ad spend) bid strategy lets Google Ads fully automate and manage your bids in any Shopping campaign.
Using Google Ads Smart Bidding, this bid strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products you’re advertising.
What are sitelinks in SEO
Sitelinks are links from the same domain that are clustered together under a web result.
Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.
Note: The actual appearance in search results might be different.
What is the advantage and disadvantages
As nouns, the difference between disadvantage and advantage is that disadvantage is a weakness or undesirable characteristic; a con while the advantage is any condition, circumstance, opportunity, or means, particularly favorable to success, or any desired end.
How many headlines can we add in RSA
Unlike expanded text ads, you can provide up to 15 headlines and 4 descriptions for a single responsive search ad.
Can you post 4 5 Facebook
Facebook feed posts are flexibleyou can upload media in almost any aspect ratio to your Feed.
Facebook supports images from square to horizontal (and everything in between). For optimal viewing on mobile, it’s best to use vertical images with an aspect ratio of 4:5 and 1200 x 1500 px.
What is the future of agencies
Smaller agencies are inevitable given the advancement of AI and intelligent automation. But challenging times also present opportunities.
The future of the “agency” is being shaped by technology. The belief that artificial intelligence and machines will displace human labor is pervasive across many industries.
References
https://www.wordstream.com/blog/ws/2014/09/08/adwords-callout-extensions
https://support.google.com/google-ads/answer/9921844?hl=en
https://support.google.com/google-ads/answer/6319?hl=en
