Along gender lines, LinkedIn is more popular with men, who comprise 57% of its users base (as of January 2022).
And, interestingly, millennials make up over 59% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision-making positions.
What demographic uses LinkedIn the most
LinkedIn There are 40 million students and recent college graduates on LinkedIn – they are the platform’s fastest-growing demographic.
Almost a quarter of LinkedIn’s users are aged between 18 and 29, and 61% of LinkedIn users fall into the 30 to 64 age bracket.
How did LinkedIn attract users
In addition, the company identified its major growth channels by studying what users were doing and how they were finding the site.
Virality and search engine optimization were key ones for LinkedIn, but those key drivers are different for different companies at different times.
What type of people use LinkedIn
57.2 percent of LinkedIn users are male and 42.8 percent are female. 36 percent of US adults between 30 and 49 years old use LinkedIn.
Half of all US adults with college degrees use LinkedIn. Nearly 25 percent of all LinkedIn users are senior-level influencers.
What are the top 5 types of LinkedIn users?
- The Minimalist
- The Careerist
- The Owner/Entrepreneur
- The Contributor
- The Thought Leader
Can you target groups on LinkedIn
Groups targeting also enables you to reach relevant users that may not be included in standard job titles or function ad targeting (that you may be already running in your account).
For example, if you were looking to target a Human Resources audience, you might target only people who fall into the HR job function.
Who has the most connections on LinkedIn
SHORT SUMMARY: I’m Steven Burda & I move mountains. The Most Connected Person on Linkedin.
One day I’ll take over the world. Nothing’s impossible for me.
What is the top reason LinkedIn users follow a company
What is the top reason why LinkedIn users follow a company? They work for a competitor.
They want to stay informed on the industry.
Who are LinkedIn competitors
LinkedIn competitors include ZipRecruiter, Indeed.com, Google, Meta and Monster. LinkedIn ranks 2nd in CEO Score on Comparably vs its competitors.
What are the demographics of LinkedIn?
- More than 77% of Linkedin users are from outside the US
- Females account for 42.8% of the total LinkedIn users, while 57.2% of LinkedIn users are male
- 48.5% of US LinkedIn users are Monthly Active Users
- There are 346.7 million female users on LinkedIn and 463.3 million male users
How many LinkedIn followers is good
For the follower-based measurement method, a 2% LinkedIn engagement rate that’s is considered good, and anything above 2% is great.
What percentage of recruiters use LinkedIn
With more than 58 million companies listed on the site and 50 million people searching for jobs on LinkedIn every week, it’s no surprise to find out that 87% of recruiters regularly use LinkedIn.
What is the ideal target audience size for LinkedIn
Target Audience Size According to LinkedIn, the minimum audience size required for a campaign is 300 members.
LinkedIn also suggests: A minimum of ~50,000 members to drive results in general. A minimum of ~300,000 members for Sponsored Content and Sponsored Messaging.
Who is LinkedIn good for
LinkedIn for Good’s mission is to connect those from underserved communities to economic opportunity by providing them with the networks, skills, and opportunities they need to succeed.
In 2016 alone, LinkedIn for Good reached a combined 1 million youth, veterans, refugees, employees, and nonprofits.
Why do people use LinkedIn
LinkedIn offers interest-based and professional groups, which can be a great place to connect with others.
You can start a discussion, offer your insights, or simply ask for help. Joining groups can also help you grow your network and connect with people you wouldn’t otherwise have a chance to meet.
Do people actually use LinkedIn
In order for people to get employed through LinkedIn, recruiters need to be using the service.
There is good news surrounding this, as a reported 87% of recruiters do use LinkedIn to “search” for candidates.
Why do some people not like LinkedIn
New connections who try to sell you something right away. LinkedIn groups (either because of the quality of what people share or because it seems like everyone is selling there) Political posts.
How LinkedIn is becoming too much like other social platforms.
How often do people use LinkedIn
14. Only 22% of the LinkedIn user base in the US access the platform daily.
Data from Q3 2020 shows that the majority of LinkedIn users (87%) are accessing the platform monthly.
63% of users said they log in on LinkedIn once a week, whereas only 22% do so daily.
Which country uses LinkedIn the most
Countries with the most LinkedIn users 2022 As of April 2022, LinkedIn had an audience reach of 190 million users in the United States.
The country was by far the leading market of the professional job networking service, with runner-up India accounting for an audience of 87 million.
How do I choose a LinkedIn ad audience?
- Company – You can target your audience by entering specific company names or by defining the company size and industry
- Job Title – You can target your audience by entering specific job titles or by defining the company job function and seniority
What age group uses LinkedIn
In terms of the age demographics of global LinkedIn users, the majority – or 59.1 percent, to be exact – are between 25 and 34 years old.
18- to 24-year-olds account for 20.4 percent of the platform’s total user base, followed by 17.7 percent of users in the 35- to 54-year-old category.
How many Gen Z users are on LinkedIn
And their spending power is quickly multiplying Currently, there are 78 million global Gen Z’ers on LinkedIn.
Can you target a single person on LinkedIn
Note: Dynamic ads, which can uniquely target an individual to include their photo and name, can only be deployed by speaking directly to a LinkedIn representative.
To get started with LinkedIn advertising, log into Campaign Manager, LinkedIn’s self-service platform for ad management.
What are LinkedIn’s business customers looking for when they advertise on LinkedIn
While LinkedIn offers a great advertising platform for B2B companies, B2C companies can utilize LinkedIn Ads to promote job listings, share relevant industry content, or relevant product categories.
What is narrow audience in LinkedIn
Narrow audience further (AND): It reduces your audience to those who meet your previous selections and the new selection.
Exclude audience: It reduces your audience to those who meet your previous selections and don’t meet the exclusion criteria.
What is LinkedIn strategy
A LinkedIn marketing strategy is a plan that you create to help you achieve your marketing goals on the platform.
It elaborates on the steps that you need to take to grow your brand and to reach your business goals.
Do younger people use LinkedIn
Over 50% of young adults in the US age 19-24 have a LinkedIn account, yet 96% of this group rarely or never uses it.
Those who have accounts were asked (and often required) to create an account either by a well-intentioned parent or their university as a part of a career class or by a Career Services department.
Can we target companies on LinkedIn
If you select a company or contact list as part of your campaign’s audience, you can also apply LinkedIn demographic targeting, such as job function or seniority, to further refine your targeting.
To upload a company or contact list: Sign in to Campaign Manager.
What is the best feature of LinkedIn?
- My network: For managing your connections
- Jobs: For finding and posting new job opportunities
- Groups: To gather communities for niche-specific discussions
- In-mail and Messaging: To communicate with your connection and their connections
Why is LinkedIn successful
Because it hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities.
From seeking a new job to maintaining your personal brand, using LinkedIn is an important part of being a full-fledged professional in any industry these days.
Why do people post on LinkedIn
Publishing valuable content on LinkedIn positions you as an authority on your topic. Posting regular, valuable content creates trust with your connections and helps you to be seen as an expert on your topic.
Those who are seen as an expert in their area are often paid more and get more business.
Need I say more?
Sources
https://www.linkedin.com/business/marketing/blog/targeting/how-marketers-can-target-their-ideal-audience-using-linkedin-direct-sponsored-content
https://www.doxee.com/blog/digital-marketing/how-to-create-a-linkedin-content-strategy/
https://leadgenera.com/knowledge-hub/marketing/the-demographics-of-linkedin/
