Social reach and engagement are two pieces of a puzzle. Different campaigns with different goals prefer different metrics.
Social reach could work wonders for branding and awareness campaigns, but brands that need to generate traffic to their website would want a high engagement rate.
Can you pay YouTube to promote your videos
Run a Paid YouTube Campaign For those with a budget, marketing on YouTube has become increasingly pay-to-play.
You can always use the option to pay to promote YouTube videos if you have enough money to do so.
Is Gdn programmatic
Is Google Display Network programmatic? The simple answer is no. Similar to programmatic advertising, GDN uses an auction-based bidding platform to display ads to a target audience across website and mobile applications.
Why should I use DV360
DV360 is the best platform for a focus on maximising brand awareness through high-quality creatives (rich media, interactive ads, and high impact formats).
DV360 also allows for greater use of dynamic ads for 1-to-1 remarketing. Research shows that strong creative has an 89% impact on “in-market” success (Nielsen).
What is the difference between GDN and programmatic
The GDN is Google’s own display network, meaning it’s a small subset of the total possible spaces in inventory for programmatic ads online—and it’s generally more affordable.
It’s one ad exchange while, in comparison, programmatic advertising is comprised of 20+ ad exchanges.
Is DV360 programmatic
Display & Video 360 (DV360), formerly known as Doubleclick Bid Manager, is a programmatic enterprise-level solution for running media.
How do I boost my YouTube post?
- Don’t Be Shy: Speak directly to the YouTube community and ask them to subscribe!
- Use Video Descriptions and Banners to encourage users to Like and Subscribe
- Turn on Comments on Video Pages (you can always delete comments or block users)
Is DV360 a DMP
3rd Party & Customer data dv360 also has full DMP (Data Management Platform) integration and access to customer data from SA360 campaigns, while GDN does not support DMP.
What is ROAS marketing
The definition of ROAS Return on ad spend (ROAS) is an important key performance indicator (KPI) in online and mobile marketing.
It refers to the amount of revenue that is earned for every dollar spent on a campaign.
Which targeting option is best for achieving brand awareness
The best targeting option for achieving brand awareness is through the use of custom affinity audiences.
Affinity audiences are the audiences that search engines define and categorize based on their characteristics.
Which bid strategy is best?
- Maximize clicks
- Target search page location
- Target outranking share
- Target cost-per-acquisition (CPA)
- Enhanced cost-per-click (ECPC)
- Target return on ad spend (ROAS)
- Maximize conversions
What is a good CTR
The CTR Equation Basically, it’s the percentage of people who click your ad (clicks) divided by the ones who view your ad (impressions).
As far as what constitutes a good click through rate, the average is around 1.91% for search and 0.35% for display.
Citations
https://support.google.com/youtube/answer/141808?hl=en
https://www.voxco.com/blog/the-best-targeting-option-for-achieving-brand-awareness/
https://www.wordstream.com/blog/ws/2014/02/05/search-network-with-display-select
https://www.wordstream.com/blog/ws/2012/05/15/ipo-facebook-vs-google-display-advertising
