Magellan estimates it spent $76.9 million, nearly triple what second place spender NBCUniversal invested in podcast ads.
Magellan estimates NBCUniversal spent $27.7 million on podcast ads last year, followed by ExpressVPN ($27 million), HelloFresh ($26.8 million) and Amazon ($25.7 million).
How do I advertise on Apple podcasts
Place the Listen on Apple Podcasts badge directly within or near content related to the podcast.
The badge must link to a show on Apple Podcasts. Include the Listen on Apple Podcasts badge in the header of your social pages, so your social media followers know they can find your show on Apple Podcasts.
What is podcast advertising
Podcast advertising allows you to speak directly to potential customers through an audio ad.
You can have select podcast hosts talk up your brand, or hire voice talent to help you create an ad to be placed at the beginning (preroll), middle (midroll), or end (postroll) of an episode.
How do I get advertisers for my podcast?
- Reach Out to Sponsors Directly
- Partner With a Hosting Service
- Join a Podcast Network
- Use a Directory
Does advertising on podcasts work
According to the Edison Research Super Listeners 2021 report, podcast ads are the most recalled ad types.
This was corroborated by 86% of respondents. Podcast advertising has statistically shown to generate more than 4 times better brand recall in consumers than display ads.
Where can I promote a podcast?
- Google Play
- Spotify
- TuneIn
- iHeartRadio
- SoundCloud
- Podbay
- Podtail
- Find 25 more podcast directories to submit your show to
Who listens to most podcasts
Women make up 46% of the total podcast audience, and this number is constantly growing.
Ethnicity: Respondents who describe themselves as white are more likely to listen to podcasts than other ethnic groups.
What are podcast ads called
Dynamic ads (also called “dynamic ad insertion (DAI)” or “dynamically inserted audio”) utilize programmatic advertising technology to target your ad in specific episodes as they’re being downloaded or streamed.
Dynamic ads are also called audience-based buying.
How do you brand a podcast?
- Identify Your Audience
- Have a Distinct Mission & Overall Vision
- Establish a Unique Voice
- Be Consistent
- Network, Network, Network
- Be Creative
- Build an Online Presence
Why do some podcasts have so many ads
Friction, such as ads, technology snafus, and uninspired content, reduce usage. So far, large podcast networks have used their intentional increase in ad time on podcasts to drive listeners to subscription models where they can listen without ads.
What are three reasons the podcast listeners are so desirable to advertisers
According to Nielsen, 78% of the consumers surveyed don’t mind hearing podcast ads, and 62% would consider buying a product after hearing an ad.
I see three primary reasons why podcast advertising delivers such unbeatable performance: scale, trust and recall.
How does podcast marketing work
A native ad is created by the brand for the podcast. With this common strategy, you’ll create a short audio clip that discusses your product, service, or another promotion related to your brand.
These usually run for 30 seconds or less and sound a lot like audio ads you’d hear on traditional radio stations.
How do podcasts get sponsors
Reach Out to Sponsors Directly Contact potential sponsors directly. Research podcasts in your niche.
Check them out (or have a listen!) and identify which products or services they advertise.
Look up the company’s details and find a point of contact.
How effective is podcast advertising
Compared to traditional advertising, 10% more listeners are likely to buy after exposure to podcast ads (Midroll, AP, 2018).
80% of listeners can recall a brand advertised in a podcast (Midroll Recall Survey 2016).
67% of listeners can recall specific product features or promotions (Midroll Recall Survey 2016).
How do I promote my podcast 2022?
- Design a Catchy Podcast Cover
- Use Podcast SEO
- Create Audio Transcriptions
- Create Show Notes
- Make an Effective Website
- Implement Episode Keywords
- Sponsorships and affiliate marketing
What makes a podcast successful
As with many other creative pursuits, consistency is the key to good podcasting! To build success, stay as consistent as possible with your podcasting style and schedule.
Consistency means that you stay on topic and on brand, helping listeners know what to expect from new podcast episodes.
Is the podcast industry saturated
The podcast market is saturated. But with a unique point of view and dedication to quality, your podcast has a shot at being successful.
Why are podcasts gaining popularity
Why do so many people like podcasts? One reason why podcasts got a popularity boost, is the on-demand nature of the medium.
Nowadays, people are getting more used to enjoying whatever they want, whenever they want, be it tv shows, movies, music, news, etc.
How much do podcast advertisers pay
Most commonly, it will be a fixed rate or calculated using cost per mile (CPM).
For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is $15-18.
For a 60-second ad, the cost per mile is $25-30, but it can be as much as $40.
What is the most popular podcast platform
According to Luminate’s Podcast 360 report, YouTube is now the most popular podcast platform in the world.
In fact, out of all American podcast listeners (aged 13 and older), 78% use YouTube to listen to their podcasts.
How do podcasts make money
How Do Podcasts Make Money? The most successful podcasts make money through a combination of monetization strategies – only using one can work, but isn’t as effective.
Direct monetization opportunities include sponsorships, affiliate marketing, paid membership programs, and premium content creation.
How do podcast sponsors work
Many sponsors will pay based on how many downloads your podcast gets, usually in increments of 1000.
The amount of money that an advertiser will pay you per 1000 downloads is known as the CPM (cost per mille.)
What are the benefits of podcast advertising
Podcast advertising is a new yet effective method to briefly tell listeners about your product’s value, discounts, promos, personal experiences, etc. If you do everything right, you’ll gain trust, enhance your target audience, reach new target groups, and promote products.
How do you see how popular a podcast is?
- Get podcast listener numbers using Rephonic
- Check ratings and reviews
- Inspect chart rankings
- Investigate stats revealed by some podcast apps
- Check social media presence
- Ask the publisher directly
Do you make money from a podcast
The most successful podcasts make money through a combination of monetization strategies – only using one can work, but isn’t as effective.
Direct monetization opportunities include sponsorships, affiliate marketing, paid membership programs, and premium content creation.
How do old podcasts have new ads
Anyone who downloads the old episode that’s been sitting on iTunes or Google Play will hear the new ad, not the one that published with the episode originally.
Dynamic ad insertion for podcasts allows you to insert the ad anywhere in the show – pre-roll, mid-roll, or post-roll.
How many people listen to podcasts monthly
As of 2021, 56% of all Americans, 12-34, listen to at least one podcast per month, compared to 49% in 2020.
How do you know if a podcast is popular
Checking a podcast’s social media accounts can tell you something about their listenership figures and how engaged their listeners are.
Usually you can go to the podcast’s official website (listed in most podcast listening apps) to find links to their social media accounts.
Why do podcasts sometimes not have commercials
Podcasts use host-read ads, not produced spots. With podcasts, people listen more actively. That’s why podcasts are often described as a “lean in” medium.
Blaring commercials with music, sound effects, and cheesy announcers are too jarring for podcasts.
Are podcasts growing in popularity
Podcasting Is Growing More Popular Among Older Listeners In 2011, it was estimated that only 14% of the US population older than 55 listened to a podcast on a monthly basis.
In 2016, it increased to 17%, while in 2021 it’s estimated at 21% of the population.
How do I make my podcast successful?
- Choose your topic wisely
- Make quality a priority
- Learn from the professionals
- Try live streaming
- Invest in equipment
- Don’t skip editing
- Stay consistent
- Know the market
References
https://wiredclip.com/how-much-do-podcasters-make/
https://www.alltopeverything.com/top-10-most-popular-podcasts/
https://ads.spotify.com/en-US/news-and-insights/beginners-guide-podcast-advertising/
https://incomeschool.com/how-to-get-podcast-advertisers/
