Any individual with an active social media follower base ranging between 2k to 10K is generally referred to as a micro influencer.
Nowadays more and more brands prefer working with micro influencers due to their loyal audience and affordable commercials.
Where can I get a free micro influencer on Instagram
Another way to find micro influencers is to use influencer databases – some are free, simple and easy.
They also provide the added bonus of statistical data on the influencers too. For example, Scrunch is an easy to use platform which enables you to find micro-influencers quickly.
Who are some micro influencer?
- Karla Cristina
- Madeline Fricke
- Jamie Orr
- Caroll Salazar
- Kevin Heimbach
- Christian Caro
- Maxime Senior
- Plant Me Ashley
Who is #1 Instagram influencer
1. Cristiano Ronaldo – @cristiano.
How do I find influencers on Instagram?
- Go to your brand’s profile on Instagram
- On your profile, scroll through your “Following” to look for influencers who follow you
- Scroll to the followers to see if there’s anyone you’d like to work with
- Go back to your profile
What is a micro influencer
A micro-influencer is someone with a social media following that’s larger than a normal person‘s but smaller than a celebrity’s.
They use their following to promote products relevant to their interests or expertiseeither for money or just because they like them.
What makes you a micro-influencer
A micro-influencer is an individual who has between 10,000 and 50,000 followers on social media.
They are known for the particular area of interest and have very high rates of engagement from their audiences.
According to the study, engagement gets better with the fewer followers a person has.
What follower count is considered a micro-influencer
A micro-influencer is someone who sits at a follower count between 1,000 and 100,000.
Most often, they have a niche that helps differentiate them from other content creators.
How do you approach micro influencers?
- Write a Compelling Subject Line (For Outreach Emails)
- Always Use the Influencer’s Name
- Explain Why You Chose Them
- Make Your Offer
- Try Tone Matching
- Identify With the Goals of Their Audience
- Follow-Up with a Direct Message
- Improve Your Brand’s Content marketing
How many followers should a micro-influencer have
Micro influencers are defined as having between 10k-100k followers.
Why do brands prefer micro influencers
Micro-influencers have a small following but greater than nano-influencers. They have between 10,000 to 250,000 follower count.
Brands and marketers love working with micro-influencers because they have a strong niche market and relatively high engagement rate compared with influencers with a larger following.
How do you target micro influencers?
- Use Campaign-Specific Hashtags
- Leverage User-Generated Content
- Create Sponsored Posts
- Tell a Story With Your Promotion
Why do brands use micro influencers
Influencer marketing is a marketing approach that uses social media influencers to promote and endorse products, services and brands.
Companies use micro-influencers because they often have a deeper connection to specific audiences and a greater engagement within online communities.
What is the difference between influencer and micro influencer
These celebrity influencers (or macro-influencers), with social audiences of more than 100,000 dominated social media until recently when micro-influencers (those with between 10,000 and 100,000 followers) and nano-influencers (those with fewer than 10,000 followers) started taking center stage.
How do micro influencers promote products
Check through your brand mentions to discover macro, micro, and nano influencers who already talk about your brand and contact them directly.
These engaged content creators will be more inclined to want to work with you.
How many followers do you need to be a micro-influencer
A micro-influencers is a person with a social media presence that is larger than a normal person’s but smaller than a celebrity’s.
Usually that means more than 1,000 followers and under 100,000 followers.
Where can I find small social media influencers?
- Scan your own social media followers
- Perform local hashtag research
- Use influencer marketing platforms
How do micro influencers make money?
- Determine your niche
- Storytelling
- Post Consistently
- Post High-Quality Images
- Learn the FTC Guidelines
- Tag brands in your posts
- Pitch brands
- Start Small
Whats after a micro influencer
Mega influencers have more than 1 million followers, macro influencers have between 100,000 to 1 million followers, micro influencers have between 10,000 to 100,000 followers and nano influencers have between 1,000 to 10,000 followers.
How do you find local micro influencers?
- Scan your own social media followers
- Perform local hashtag research
- Use influencer marketing platforms
- Get yourself on their radar
- Draft a win-win proposal
- Follow up
- Ask them for honest product or service reviews
- Get them to be brand advocates
How do you become a micro-influencer?
- Get More Followers On Instagram By Focusing On Your Target Audience
- Create A Compelling Instagram Profile To Get More Followers
- Always Engage With Your Audience To Increase Instagram Followers
- Be Consistent As An Instagram Micro-Influencer For More Followers
How do micro influencers get paid
It works just as you’d expect for influencer marketing: an influencer promotes a brand’s product and gets a commission based on sales through the influencer’s platform.
This is a bit skewed in favor of brands since the influencer only gets paid for actual sales.
What is the average income of an Instagram influencer
On average, an influencer earns US$2,970 (Rs 2.21 lac approx.) per month. However, there are significant differences in income among accounts, notably depending on the number of followers.
Micro-influencers (between 1,000 and 10,000 followers) make an average US$1,420 (Rs 1.5 lac approx.)
How much do you pay micro influencers
These are the average costs of an Instagram post in 2021 by type of influencer: Nano-influencer: $25–$200.
Micro-influencer: $200–$1000.
How many followers do you need to be a micro celebrity
Micro-influencers and their key traits Community size: 1,000 – 10,000 followers on one social platform.
Definition: Everyday people with a constant presence on one social media channel who share their passions, recommendations, and opinions with an audience.
How do I find micro influencers in my area?
- Use Hashtags to find those sharing content related to your niche
- Check your existing audience to identify potential micro influencers
- Partner with bloggers who have a good following on Instagram in your niche
How many followers do macro influencers have
We define a macro-influencer as any creator that has more than 100,000 followers and at least a 3% engagement rate.
In many cases, macro-influencers have another title such as celebrity, TV personality, athlete, or thought leader in their community.
Why Micro influencers are better than macro
Potential for higher ROI: Micro-influencers cost a lot less because they have smaller followings.
Because of that, you’re more likely to see a better return on your money.
Micro-influencers get 47% more engagement on their posts compared to macro-influencers, putting your brand in front of more interested shoppers.
How do micro influencers get brand deals?
- Find Your Niche
- Post Consistently
- Make Sure Brands Know About You
- Ask Previous Partners to Refer You
- Sign Up for Influencer Marketing Platforms
- Get Creative and Stay Persistent
How do you start micro influencing?
- Find Your Niche
- Share Content Targeted In Your Niche
- Find Brands That Are Also Targeting Your Niche
- Tag And Create Targeted Content For Brands
What is considered a micro influencer on Tiktok
Micro-influencers have between 10,000 and 50,000 followers. Mid-tier influencers have between 50,000 and 500,000 followers.
Premium/Macro influencers have between 500,000 and 1,000,000 followers. Celeb/Mega influencers have over 1,000,000 followers.
Sources
https://www.ana.net/blogs/show/id/mm-blog-2020-02-micro-influencers-better-content
https://www.forbes.com/sites/ronshevlin/2022/09/04/how-much-do-tiktok-influencers-make/
https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/
https://blog.heepsy.com/posts/the-state-of-instagram-influencer-marketing-usa
