People from all generation are the targeted customers of Dettol. Dettol follows Product specialization strategy in order to penetrate the market and increase the usage rate.
Dettol has been successful in positioning itself as an antiseptic which safeguard/protect the people from germs.
Who uses Dettol
Kills germs on household surfaces Use Dettol Antiseptic Disinfectant Liquid to cleanse and help protect against infection from minor skin cuts, scratches and insect bites.
You can also use it as a household disinfectant on surfaces, and to freshen linen by adding it to your laundry rinse cycle.
What is the marketing strategy of Dettol
Selling & Distribution Strategy Dettol products are available in over 120 countries. The company sells its products to distributors who in turn sell them to wholesalers and retailers.
In the case of bulk order, the company use a direct channel distribution strategy, by delivering the products to the customer.
Why do people use Dettol
Suitable for first aid, medical and personal hygiene uses Dettol liquid is a effective concentrated antiseptic solution that kills bacteria and provides protection against the germs which can cause infection and illness.
It can be used for gentle antiseptic wound cleansing and antiseptic skin cleansing.
Who are the competitors of Dettol?
- Savlon
- Himalaya
- Dabur
- Boroplus
- Germolene
- Neosporin
- HUL
- P&G
What is the content of Dettol
Key Ingredients Chloroxylenol (C8H9Clo), Pine Oil, Isopropanol, Castor Oil, Soap And Water.
Why is Dettol successful
Why is Dettol so successful? Dettol is successful because it offers a range of quality products that suits the needs of every household at affordable prices.
Moreover, being a tried and tested brand, it has developed a strong trust among customers that makes people buy it over other brands.
Who is Dettol owned by
Consumer goods group reckitt benckiser, which owns brands including Dettol, Nurofen and Durex, has warned it will be forced to increase its prices later this year to deal with rising raw material costs.
Is Dettol a brand
First used in hospitals in the 1930s, Dettol soon found a place in the home.
Today, we are a world leading hygiene brand trusted by millions.
What font does Dettol use
Font and color The simple and strict Dettol logotype, executed in a custom sans-serif typeface looks professional and confident, pointing to the strongest sides of the brand and its best qualities.
What is the market share of Dettol
While the antiseptic liquid enjoyed an 85 per cent market share, Dettol hand wash accounted for 60 per cent of the total market according to independent research figures (Nielsen), said Sethi.
Dettol soap accounts for 4 per cent of all soaps sold, and a fifth (18 per cent) of all soaps in the ‘health’ segment.
What pricing strategy does Dettol use
Dettol revises the prices of its products according to market needs. It uses a value pricing method in which the customer gets the best value for the product purchased.
Where is Dettol company located
Dettol founded by Reckitt Benckiser Group. It is a big British multinational consumer goods company.
The company brands include analgesic Disprin, Strepsils, Veet, Gaviscon, Dettol and many more. The company is founded in 1814 and the headquarter of the company is Slough, England, UK.
Where does the name Dettol come from
The English parent of Dettol had decided to market it in the 1930s with the forbidding name because it was short for parachlorometaxylenol, the aromatic compound that gives Dettol its germ-fighting ability.
The management wanted the product’s name to reflect its medical history and rigour.
Which company owns Dettol
Reckitt Benckiser, which owns the Dettol and Harpic brands, named India managing director Nitish Kapoor as the head of its health business in North America.
Why is Dettol so popular in India
In India, Dettol as a brand stands for ‘trusted protection’. Dettol’s products are of high quality and are affordable, which is why they have managed to enter majority of the households in India.
Since Dettol’s product line is vast and caters to every need of a household, it can easily replace any other brand.
How many types of Dettol are there
Offering you a complete choice of products which include Dettol Antiseptic Liquid, Dettol Disinfectant Liquid, Dettol Original Bar Soap, Dettol Skincare Bar Soap, Dettol Cool Bar Soap and Dettol Aloe Bar Soap.
What makes Dettol unique
Dettol antiseptic liquid is used to clean wounds and cuts and disinfect surfaces and clothes.
Since Dettol’s product line is vast and caters to every need of a household, it can easily replace any other brand.
This is why we continue to use Dettol products even though there are other competitors in the market.
Which country made Dettol
Today, Dettol remains a world leading hygiene brand trusted by millions. Its story starts in Yorkshire, UK.
Dr William Colebrook Reynolds joined Reckitt & Sons in Hull, UK in 1929.
Is Dettol an FMCG
A turnover of 2000 crore mainly due to the iconic Dettol is only part of the Reckitt Benckiser story.
The UKbased FMCG major has market domination on its mind and it’s starting with categories that have mostly been ignored.
Is Dettol safe for skin
For external use only. Not for use around eyes, ear, nose or mouth. If contact is made, wash thoroughly with cold water.
Not for use on large areas of the body or on sensitive skin.
What is mission and vision of Dettol
Our vision is to create a healthier world built on the foundation of good hygiene.
Our fight is to make good hygiene a reality that everyone can achieve. Germs cost our health care institutions £570 billion globally & millions of lives are lost to preventable illnesses.
Who owns Dettol Australia
The principal business activity of Reckitt Benckiser Healthcare Australia consists of the manufacturing and distribution of health and personal care products and brands which include: Dettol – Products include antiseptic wash, handwash and limescale remover.
Where is Dettol made
“Reckitt Benckiser holds itself out as a great Australian company with iconic Australian brands.
“It’s going to be very difficult to maintain those iconic Australian brands when Mortein and Dettol are manufactured in Korea and China and overseas.”
Is Dettol used in hospitals
Hospitals may use diluted Dettol for wiping floors and other hard surfaces, disinfect skin wounds, and personal hygiene.
What are the functions of Dettol
Dettol Antiseptic Liquid removes germs from skin, safeguards from infections caused by cuts and scratches and can also be used as household disinfectant on home surfaces and in laundry.
Always use as directed.
Why was Dettol invented in the first place
Born in 1933, Dettol was invented for doctors and first needed when millions of mothers and babies were dying from sepsis following childbirth.
Is Dettol safe for face
Is Dettol Original Antibacterial Soap good for my face? Absolutely. Give your face a good clean with Dettol Original Antibacterial Soap and, if you have problem skin, use it to fight breakouts.
For problematic cystic acne, consult a dermatologist.
Who makes Dettol soap
Now, in an earnings call for the January-June period, Laxman Narasimhan, global CEO of consumer goods company Reckitt Benckiser (RB), has revealed that its Dettol soap bar has become the number one soap in the country.
When was Dettol invented
Invented in 1933, Dettol was used by doctors in hospitals to disinfect before delivering babies.
Is Dettol safe for pregnant
The product is considered safe to use during pregnancy. Use during pregnancy is not expected to be associated with harmful effects as cutaneous absorption is minimal.
Sources
https://www.amazon.in/Dettol-Cool-Shaving-Cream-Pack/dp/B076ZHCJT5
https://www.referralcandy.com/blog/dettol-marketing-strategy
https://www.reviewsblog.com.ng/dettol-even-tone-soap-review/
https://www.indiastudychannel.com/experts/13739-Detol-Soap-Or-lifebuoy-soap-Which-one-good
https://www.mbaskool.com/marketing-mix/products/17269-dettol.html
