Samsung is founded in 1938 by Lee Byung-Chill and currently in the top 10 most valued companies in the world.
Samsung is the one of the Top competitors of Apple in the Smartphones segment.
Samsung is the leader in smartphone market share.
What is Apple’s niche market
Apple sells the iPhone. The company has created its own niche within the larger mobile phone market.
The result: 66% profit share on only 14% market share.
How does Apple provide good customer service
A – Approach customers with a personalized, warm welcome. P – Probe politely to understand all the customer’s needs.
P – Present a solution for the customer to take home today. L – Listen for and resolve any issues or concerns.
What gender buys the most Apple products
Men across all age groups spend more on Apple products and services than do women.
On average, male Apple buyers spent $897 each, while women spent $633. Generally, spending increases with age, with women between the ages of 18 and 24 spending the least: $669 in the past year.”
What age group does Apple target
Here’s who’s buying what at Apple (AAPL), according to Slice: — A higher percentage of customers who buy the iPhone, Macbook Air, Macbook Pro, and Apple TV are between the ages of 25 and 34. — Seniors 65 and older, and people between 35 and 44, are the biggest of iPad customers.
What are the needs of Apple customers
Apple, the creators of the iPhone, came to the conclusion that the need for mobility, flexibility and reliability are key to satisfying everyone involved in the marketing process.
What is Apple’s position in the industry
Apple is the second largest smart phone company in the world with a global market share of 26.91% and its main competitors are Samsung, Xiaomi, Huawei, Oppo with market shares of 29.14%, 10.02%, 09.83%.
5.02% respectively. In 2018, Apple had its retail stores operating 506 retails tore in 25 different countries.
Is Apple product centric or customer centric
Google, Apple are few of the product-centric brands while Amazon is a good example of customer-centric brand.
If you are building an innovative product that is one of its kind and whose need has not yet been realized in the marketplace, then going product-centric is the way.
How many segments does Apple have
The company’s main business segments are the iPhone, Services, Mac, iPad, as well as its Wearables, Home, and Accessories unit.
Apple continues to make aggressive efforts to transform itself into one of the world’s leading providers of digital services.
What makes Apple unique
From latest features to packaging the products, Apple does everything in a way that exhibits the company’s uniqueness.
Versatility and planning sets the company apart from the rest, making its products loved and coveted by the majority of people.
What makes Apple unique brand
The air of premium exclusivity that Apple employs when promoting new product releases, and the meticulous attention to the aesthetics of its products, has enabled the Apple brand to be associated with luxury in the eyes of its followers.
What is the corporate culture of Apple
Apple Inc. has an organizational culture for creative innovation. The company’s cultural features focus on maintaining a high level of innovation that involves workers’ creativity and a mindset that challenges conventions and standards, such as in the area of consumer electronics design.
Is Samsung or Apple bigger
Key Takeaways. Apple is the largest company in the world by market cap, which reaches almost $3 trillion.
Samsung is a smaller company than Apple, but one of the most powerful companies in the world and in South Korea, where it makes up a large portion of the country’s GDP.
The bulk of Apple’s sales is from its iPhones
Is Amazon a competitor of Apple
Amazon’s retail store rivals include Target, Walmart, Best Buy, and Costco. For subscription services, Amazon competes with Netflix, Apple, and Google.
In the web services category, Amazon has several rivals such as Oracle, Microsoft, and IBM.
What is Apple’s demographic
iOS smartphones are popular between 16 and 24-year-olds. According to the result of a recent survey conducted to figure out the age demographics of Apple users, 44% of iOS smartphone users in 2019 were between the ages of 16 and 24.
30% of those in that age group used Android.
How does Apple create mystery and buzz for its new product
They Create Mystery and Buzz The intent is to tell customers everything about a product to get them excited.
Apple takes a different approach, creating excitement by withholding information around new products as they tease it out.
Creating mystery around product launches is one of their best marketing tactics.
References
https://thesocialgrabber.com/market-segmentation-of-apple/
https://www.investingport.com/apple-inc-segmentation-targeting-and-positioning/
https://www.mindtools.com/pages/article/stp-model.htm
https://www.indeed.com/career-advice/career-development/7-ps-of-service-marketing
