Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site.
Whether you have an eCommerce site or an informative site, you want to understand the behavior of your visitors to deliver better results.
What is google360 suite
Google Analytics 360 Suite is an all-in-one solution that lets you improve your marketing efforts and deliver a better customer experience.
Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package.
Is Tableau same as Excel
While Excel allows users to analyze data and perform calculations, Tableau leverages visual analytics– bringing with it a new way to interact with and analyze data.
What is Salesforce CDP
Salesforce’s own Customer Data Platform, Salesforce CDP, recently relaunched (formerly known as Customer Audience 360).
CDPs allow marketing organizations to have a single and complete source-of-truth around their customer data.
Is Pardot a CRM
Pardot was founded in 2007 in Atlanta and the system initially integrated with a number of constituent relationship management (CRM) tools, including Salesforce.
Who uses Supermetrics
Over half a million people, including marketers, data analysts, and data engineers, use Supermetrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to destinations like Google Sheets, Google Data Studio, Excel, BI tools, data warehouses, and data lakes.
How do you collect marketing intelligence
It assesses your company’s customers, problems, competition and opportunities for creating new products and services.
You can collect market intelligence by referencing sales logs, customer data, surveys and reviewing social media metrics.
What are the 3 sources of marketing intelligence
Product test: It is used as a resource by receiving feedback from first users of the products.
Customers: Existing and potential customers can provide information on their needs, concerns and issues.
Competitors: Competitors themselves are an important source of intelligence.
What is pardot in SalesForce
Pardot is a software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.
Pardot automates common marketing tasks, including: Tracking customer behaviors.
Which Studio lets you map out the customer journey and adjust the customer’s path based on behavior
Interaction Studio is a wonderful tool in Salesforce where the user can visualise, track, and manage the customer experience in real-time.
The essential purpose of this is to drive valuable engagement the way your audience prefers, all at the right time.
What can you do with Google Analytics 360 and Marketing Cloud
The Google Analytics 360 integration with Salesforce Marketing Cloud lets you publish audiences created in Analytics 360 to Marketing Cloud, and use those audiences in your Salesforce email and SMS direct-marketing campaigns.
You can use these audiences in Marketing Cloud Journey Builder.
What are the goals of marketing intelligence?
- Growing in your existing market
- Strengthening your brand
- Improving your brand awareness
- Determining potential new markets to enter
- Marketing existing products to new target audiences
- Developing new product lines
- Understanding changing industry landscapes
How do I create a customer journey map in ecommerce?
- Step 1: Set Goals/Targets
- Step 2: Build Buyer Personas
- Step 3: Identify Pain Points
- Step 4: Map out the Journey
- Step 5: Identify Key Touchpoints
What is Salesforce Analytics
Analytics makes it easy to combine Salesforce dataor any other datafrom across your business.
Now you can instantly explore information, find insights, and take actions that help your whole team move forward.
Is customer 360 a CDP
The powerful platform for connecting your customer data in a single place has a new name to better reflect exactly what the product is.
The newly renamed Salesforce CDP is Salesforce’s customer data platform.
How do I delete a record from Marketing Cloud
Click the Records tab. Search for the subscriber key of the record to remove.
Select the record. Click Clear Record.
What should be done prior to using behavioral triggers
Before you use the Behavioral Triggers, be sure to fulfil pre-requisites: As Behavioral Triggers are extending the Einstein Recommendations, get a license and enable it in your Business Unit.
Many data leveraged by Triggers is coming from the Product Catalog, so be sure to configure it before capturing the events.
What are the 4 types of market intelligence
The four cornerstones of Market Intelligence are Competitor Intelligence, Product Intelligence, Market Understanding, and Customer Understanding.
Where is the path optimizer activity available in journey builder
The Path Optimizer activity is available for all Journey Builder customers in the Flow Controls section.
What companies use Google Analytics 360
Companies using Google Analytics 360 for Analytics and BI include: McKesson Corporation, a United States based Healthcare organisation with 58000 employees and revenues of $263.97 billion, Carrefour S.A., a France based Retail organisation with 321383 employees and revenues of $95.72 billion, Wells Fargo & Company, a
What is path optimizer in journey builder
The Path Optimizer flow control activity helps you test up to 10 variations of a journey path to determine which path performs best in your journey.
You can choose to alter content, frequency of sends and type of messaging channel.
What must you do before you can authenticate marketing cloud within Google Analytics 360?
- In Google Analytics 360, click the Admin button
- Navigate to the Product Linking section and click Salesforce Marketing Cloud
- Click +Create Link
- Provide the information for your Marketing Cloud account and follow Google’s instructions to complete the authentication
- Give your link a name
What is interaction studio
Interaction Studio is a Salesforce Marketing Cloud solution for real-time personalization and interaction management.
How do I link Google Analytics to Salesforce?
- Sign in to Google Analytics
- In the bottom left, click Admin, and navigate to the property to which you want to link
- In the PROPERTY column, click Data Import
- Click CREATE
- For Data Set Type, under CRM Data, select Salesforce
What is the difference between Google Analytics and Google Analytics 360
GA 360 enables deeper analysis, allowing you to export up to 3,000,000 rows, compared to just 50,000 in standard Google Analytics.
GA 360 provides up to 200 custom dimensions and metrics vs. 20 in GA.
What are the 3 types of market intelligence?
- Competitive Advantage
- Product Intelligence
- Marketing Understanding
- Consumer Understanding
Is Supermetrics an ETL tool
Supermetrics is an ETL (Extract-Transform-Load) tool that pulls data from your marketing sources into one of the destinations like Google Data Studio.
Where is Supermetrics from
Supermetrics has its headquarters in Helsinki, Finland, and an engineering office in Lithuania. The company is in the process of opening a third office in the US – its biggest market.
How does Supermetrics work
Literally. Supermetrics picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platformwhether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.
How do I bulk delete subscribers from Marketing Cloud?
- Click Subscribers
- Click my lists
- Select the list to delete
- Click Delete in the list workspace toolbar
- Click OK
References
https://www.ruleranalytics.com/blog/crm/connecting-salesforce-google-analytics/
https://www.avaus.com/blog/interaction-studio-visualise-track-and-manage-real-time-consumer-experiences/
https://compose.ly/content-strategy/marketing-intelligence
https://medium.com/boundlessai/three-types-of-triggers-for-habit-designers-dcaf27c10533
https://www.techfunnel.com/martech/market-intelligence/
